Over time, Google has become pretty good at guessing what kinds of content you’ll want to see on your mobile device (or your laptop, for that matter). With the evolution of mobile search, many websites have shifted their focus towards creating content specifically for small screens. One of the most popular platforms designed for creating mobile content is Google’s official content marketing manager, or in short, GTM.

What is content marketing?

If you’re new to the world of content marketing, it’s basically the practice of creating and distributing high-quality content to attract, inspire, and connect with prospective customers.

To be perfectly honest, content marketing can seem a little daunting at first. There is so much to learn, and so much content to keep up with. For that reason, it is extremely important to make the most of every single opportunity to gain as much knowledge as possible.

Also, establishing a content strategy and a roadmap is an essential part of any company or brand’s marketing plan. Having a vision of where you’re headed and the role content will play in that journey is half the battle.

Why should you try out GTM?

Since its inception, Google has been pushing the envelope when it comes to mobile search. Not only has mobile search grown exponentially, but Google has also incorporated a variety of features into the platform that help marketers better understand and analyze their traffic. On that note, Google released the first-ever Google Analytics 360 product last year, which allows marketers to track online and offline behaviors of their customers across all their devices – mobile, desktop, and tablet.

This brings us to the reason why Google Engineering Manager, Jonathan Alpert, introduced GTM to the world. In a nutshell, Google’s upcoming content marketing platform is a game changer.

Just like Google Analytics, which was used by over a million websites globally as of 2020, GTM takes a mobile-first approach to content marketing. That is, it prioritizes content that is easily accessible on mobile devices. Naturally, there is also a desktop and a tablet version of GTM, but the majority of the content is designed for mobile users.

What are the main content types you’ll need to work with?

As we’ve established, Google’s GTM strives for mobile-first content. In other words, it prioritizes content that can be easily consumed on small screens. As a marketer, it’s important to keep in mind that Google’s mobile search audience is geographically skewed towards users in the United States. So if you are not U.S. based, your content probably won’t perform well in America (just like most SEO blogs tend to do poorly in Japan).

Keep that in mind when composing your content plan.

What are some of the features that set GTM apart from other content marketing platforms?

A few standout features that set GTM apart from other platforms are:

  • a streamlined content curation tool
  • built-in content scheduling
  • intuitive analytics with interactive charts and graphs
  • mobile-first content strategy mapping
  • form embedding
  • landing page builders
  • UX-focused editorial calendar
  • and so much more…

When it comes to content strategy, nothing says “I care more about user experience” than the humble line. On that note, GTM also has a dedicated UX team whose singular focus is improving the consumer’s journey within the app. They are not SEO experts, so they can take the guesswork out of keyword research and build highly engaging content using your chosen keywords to draw in and retain traffic to your site.

To learn more, visit https://clickfunnels.com/gutm.