So you’ve decided to integrate Facebook Ads with your online marketing strategy. Congrats!

But you’re probably wondering how to go about doing this. More importantly, you may be wondering – can I do this without pissing off my customers?

Let’s dive into how to integrate Facebook Ads with your Clickfunnels strategy.

Facebook Ads – Who’s Using Them and Why?

Most marketers, entrepreneurs and website owners are aware of Facebook Ads. After all, everyone uses the platform, whether they’re aware of it or not. Essentially, Facebook Ads are used to display ads on the platform. When a person mouses over these ads, they can click on them to be taken to a website or mobile app where they can make a purchase. Facebook’s main revenue streams come from online marketing services, such as display ads, text ads and videos.

But even if you’re not using Facebook Ads directly, you’re probably still aware of them. After all, everyone on the platform is a potential customer – the key is making them engage with your content or offering rather than tuning out.

What Type Of Content Should I Post To Get The Most Out Of Facebook Ads?

Facebook users are more engaged with content that is entertaining, informative or offers value. So if you want to maximize your Facebook Ads’ performance, it’s important to focus on creating content that fits these parameters.

An entertaining Facebook post will make users engage with your content and possibly even share it with their friends. Similarly, informative posts will bring more potential customers to your website. Finally, valuable content will help your customers remember your brand and hopefully make a purchase down the line. These are just some of the many reasons why Facebook ads are so effective.

So what type of content should you post? Here are some examples of what not to post and why it might not work as well as you think it does:

  • Product reviews that are purely promotional in nature;
  • Posting about topics that aren’t relevant to your niche;
  • Rants, raves and other types of comments;
  • Content that is too long;
  • Content that isn’t valuable to your target audience;
  • Photos of yourself or your kids; and
  • Videos aimed at boosting brand awareness rather than driving sales.

Now, what type of content should you post? Here are some examples of what you should post to get the most out of Facebook Ads.

  • Product reviews that are useful, informative or entertaining;
  • Video game reviews;
  • Anchored text posts (these are posts that have a link in the text that takes the reader to another page);
  • Live videos (these are posts that are only available for a short amount of time – usually no more than 30 minutes – and are meant to be watched live); and
  • Short-form videos (less than three minutes).

You’ll notice that not every post in the above list is suitable for every business or niche. However, you can use this information to determine the type of content you should be posting on Facebook.

How Much Should I Spend On Facebook Ads?

Just like any other form of marketing, the answer to this question depends on a variety of factors. First, how valuable is your potential audience? Second, how effective is your current marketing strategy? Third, what is your budget?

If you have a limited budget, you’ll need to make some hard decisions about what you can and can’t afford to do. For example, you may decide that you can’t afford to pay for costly Facebook Ads campaigns. Yet, you still want to gain as much traction as possible for your website. The answer to this dilemma often comes down to trial and error. You can try spending less on ads and see how that affects your engagement rates. Or, you can spend more and see if that gets you better results. It’s all about finding that sweet spot where you’re getting the best value for your money.

As for the first factor – the value of your potential audience – you need to ask yourself questions about who you want to reach and how much they’re worth. To come up with an estimated valuation, you can use the social media audit tool to find your target audience’s size, engagement rate and demographic information. You can also get a free social media benchmarking report from HubSpot.

Based on the answers to these questions, you can figure out how much you should be spending on Facebook Ads. If you want to gain a certain type and amount of traction, you may need to try a variety of pricing plans before you find one that fits.

Do I Need To Set Up A Facebook Ad Account?

Yes, you do need to set up a Facebook Ad account in order to integrate Facebook Ads with your marketing strategy. However, you don’t necessarily need to have an “official” account to do this. In fact, you can use a fake or testing account to simply trial run a Facebook Ads campaign. Once you find a plan that works for your business, you can always create a more traditional account.

The main reason why you need to setup an account is so that you can target people based on the type of content they’re interested in. For example, if you’re an eCommerce store owner who wants to drive sales to your site, you can set up a Facebook account for your store and target people based on their interests. Essentially, this allows you to choose an audience that is more likely to engage with your content.

Do I Need To Use Facebook Login?

Not necessarily. If you want to integrate Facebook Ads with your marketing strategy, you don’t have to use the Facebook Login. In fact, if you don’t want to use the Login, you can easily opt-out of having ads appearing on your platform. Simply go to Settings and scroll down to the ‘Ads’ section. From here, you can click on the ‘Show ads even if you don’t have an account’ option.

What you need to keep in mind is that even if you don’t have a Facebook account, you can still be targeted by Facebook Ads. So, in order to ensure you’re not accidentally showing ads to people who don’t want to see them, you’ll need to either use the Login or set up a Facebook Ad with the restricted audience option. This option will only let approved advertisers show their ads to specific groups of people. So, while it’s not required that you have a Facebook account in order to use the platform, it is required that you have one in order to show ads to approved audiences.

How Do I Post To Facebook?

In order to post to Facebook, you’ll need to use a tool called Hootsuite. After you’ve set up your account with Hootsuite, you can click on the ‘+’ sign in the upper right corner of the page. This will take you to a dashboard where you can see all your accounts and the various platforms you’ve set up. To post to Facebook, just click on the ‘Facebook’ icon in the bottom left corner of the page.

You can use this tool to schedule posts in advance or take advantage of the different publishing options on the platform. For example, you can create a quick video and post it directly to Facebook. Or, you can use the ‘Custom Audience’ tool to target people based on their interests. If you want to create content that is more likely to engage with your audience, you can use the ‘Custom Audience’ tool to target people based on their interests. Yet, if you want to drive traffic to your site, you can use the ‘Classic Audience’ tool to target people based on their demographics. Finally, you can use the ‘Custom Audience’ tool to target people based on their interests. Even if you don’t have a Facebook account, you can use this tool to find an audience that is more likely to be interested in your content.

Do I Need A Mobile-Friendly Website?

If you’re looking to drive traffic to your site via mobile devices (phones or tablets), you’ll need to make sure that your website is mobile-friendly. There are three basic guidelines you must follow in order to create a mobile-friendly site.

First, make sure that all elements of your site – from the text on the page to the photos – are accessible from a phone or tablet. If you can’t easily view an image from a phone or tablet, then it’s probably not suitable for mobile use. You can use tools such as Google Image Search to test whether or not your images are mobile-friendly.