You’ve probably heard of the Lead Magnet strategy. Essentially, the theory behind lead magnets is that you can use something special or unique to attract potential customers – and keep them engaged – all while allowing you to collect valuable contact information.

If you’re looking to implement a Lead Magnet strategy in your business, you’re in luck because today we’re going to walk you through how to effectively link a Lead Magnet to your ClickFunnels account so you can start attracting more ideal prospects to your business.

What is a Lead Magnet?

A Lead Magnet is essentially an offer or incentive to entice potential customers to choose your product or service. Typically, lead magnets are something special or unique that your product or service offers. They are often free samples or discounts that the buyer can’t easily get elsewhere. Usually, lead magnets are something that the buyer can’t easily resist because of its unique qualities. For instance, a coffee mug that features an illustration of a famous personality or a piece of jewelry with an impressive story behind it.

The great thing about lead magnets is that they can work for numerous industries. A Lead Magnet strategy for business can be used by almost any industry or company. It doesn’t necessarily need to be restricted to consumer products as many businesses have adopted it as well. For example, a company that offers specialized machinery may give away a small piece of equipment as a lead magnet.

Why should you use a Lead Magnet strategy?

You may wonder why you should use a Lead Magnet strategy instead of just using an online store to sell your products. The answer is that not all leads are created equal and you should never just focus on attracting as many leads as possible. That strategy may work in the short term, but if you want to grow your business and be able to sustain yourself and your team, you need to focus on attracting the right leads.

When adopting a Lead Magnet strategy, you should use whatever tool makes the most sense for your business. However, if you’re looking for a free lead magnet tool, try Buzzsumo. It’s a tool that can discover the key themes and topics that your competitors are ignoring and leveraging to grow their businesses.

How can you use a Lead Magnet strategy with ClickFunnels?

If you’re still wondering how to effectively use a Lead Magnet strategy with ClickFunnels, you’re in luck because we’ve got you covered. Below, we’ll discuss three ways that you can use a Lead Magnet strategy with ClickFunnels.

1. Free Shipping

As we mentioned above, not all leads are created equal and you should focus on finding leads that are most likely to convert into paying customers. One of the ways that you can do this is by offering them free shipping. It’s amazing the response that you’ll get from simply offering free shipping to your audience. Now, you might be wondering how you can make this work for your benefit. You can use various services like Shopify and Woocommerce that can be integrated into your WordPress site. With these services, you can take credit cards on file with the various companies that you work with and ship the order immediately. This way, you can use free shipping as a way to gain trust with your audience.

2. Discounts & Freebies

Another great way to attract and retain customers is by offering them discounts and freebies. Perhaps the best and most effective Lead Magnet strategy for businesses is the one that combines the two. For example, you can give away free coffee for a certain period – maybe for several months in the summer. You may also want to consider offering a 10% discount to those that register for your email list. Alternatively, you can ask your attendees to signup for your email list in exchange for a freebie – like a free t-shirt or ball cap. These are just a few examples of how you can use discounts and freebies to your advantage when attracting and retaining customers using a Lead Magnet strategy.

3. Personalized Discounts

Customizing your discounts and freebies can be a fantastic way to personalize the experience for your audience. For example, you may want to consider offering 10% discount to those that sign up for your email list. Or, maybe you could even create an offer that only certain individuals can use. Say, for example, you’re selling shirts and you notice that most of your audience is men. You can create an offer that gives men 15% off their entire order and women 7% off theirs. Personalized discounts can be a great way to make your offers more relevant to your audience.

How long does it take for a Lead Magnet to work?

This is a great question and one that we should all be asking ourselves. It depends on a few things. First, how engaged are your existing customers? That is, how often are they interacting with your website or social media accounts? If you have a small email list of customers, it may take several months to see an impact from a Lead Magnet strategy. However, if you have a large list, you may see results sooner.

Additionally, what is your objective? Are you looking for sales or just to gain trust with your audience? If you’re looking for sales, you may want to consider using a cheaper offer that won’t be quite as attractive to your audience. Or, you may want to elevate your offer and use a Lead Magnet strategy to attract higher quality leads.

Where can I find leads?

The first and most vital step in adopting a Lead Magnet strategy is to find a way to acquire leads. You could use various methods, but the most effective way to do this is through social media. If you’re looking for free leads, you can use tools like Twitter to find people that are already following you. Or, you can use tools like Hootsuite to discover the key influencers in your industry. These tools can be easily integrated into your Twitter account so you can start finding and connecting with influential people in your industry.

You may also want to consider using a tool like BuzzSumo to discover the key themes and topics that your competition is ignoring and you can take advantage of. Or, if you want, you can use your preferred search engine to search for specific topics that you’re interested in. For example, if you want to become a specialist in affiliate marketing, you can use keywords like “best affiliate marketing tools” and start discovering blogs, websites, and videos that are already gaining a following.

Once you have a small audience or group of influential individuals that are already engaging with your content, it’s time to move to the next step and create a Lead Magnet.

What is a Lead Magnet?

A Lead Magnet is essentially an offer or incentive to entice potential customers to choose your product or service. Typically, lead magnets are something special or unique that your product or service offers. They are often free samples or discounts that the buyer can’t easily get elsewhere. Usually, lead magnets are something that the buyer can’t easily resist because of its unique qualities. For instance, a coffee mug that features an illustration of a famous personality or a piece of jewelry with an impressive story behind it.

The great thing about lead magnets is that they can work for numerous industries. A Lead Magnet strategy for business can be used by almost any industry or company. It doesn’t necessarily need to be restricted to consumer products as many businesses have adopted it as well. For example, a company that offers specialized machinery may give away a small piece of equipment as a lead magnet.

Why should you use a Lead Magnet strategy instead of just using an online store to sell your products?

You may wonder why you should use a Lead Magnet strategy instead of just using an online store to sell your products. The answer is that not all leads are created equal and you should never just focus on attracting as many leads as possible. That strategy may work in the short term, but if you want to grow your business and be able to sustain yourself and your team, you need to focus on attracting the right leads.

When adopting a Lead Magnet strategy, you should use whatever tool makes the most sense for your business. However, if you’re looking for a free lead magnet tool, try Buzzsumo. It’s a tool that can discover the key themes and topics that your competitors are ignoring and leveraging to grow their businesses.