Have you ever heard of ClickFunnels?
If not, you should definitely check out this platform. It was designed for online marketing and sales, but its applications are countless. You can use it to build websites, grow your email list, and even create mobile applications.
In this article, we’re going to teach you the exact steps that we took to grow our business through ClickFunnels. We’re going to break down our strategy, from day one, and also walk you through our complete growth process.
Day One: Setting Up Our Funnel
Let’s get started by talking about our funnel. Our funnel is what creates orders for our products. When a user clicks on one of our affiliate links and makes a purchase, we record that as a conversion and display many different affiliate offers within our funnels.
To set up our funnel, we simply needed to enter a URL for our sales page. When a customer clicks on a link and lands on our sales page, we record this as a conversion and add it to our funnel.
In this case, our funnel was very simple and just had one step: The customer clicks on the link and lands on our sales page. From there, they can make the purchase.
Building a funnel is very basic. Just make sure that you have a sales page and a thank you page. The former is where you’ll enter the URL for your sales page while the latter is where you’ll collect emails. You can also add a registration form or opt-in box to lead generation web pages.
Day Two: Creating an Email List
If you’ve ever been on the networking side of things, you’ll know that building a list is one of the most crucial parts of an email marketing campaign. So let’s talk about creating an email list.
On day two, we pulled our email list (you can find this section just below the “Contact Us” button on our homepage) and cleaned it up. Basically, we needed to remove any addresses that were invalid, email addresses that were filled with spam traps, and email addresses that we no longer wanted to allow in our list.
When pulling our email list, we found that around 11% were invalid and over 20% were spam trap emails. We decided to delete around 80% of our email addresses to keep our list top-notched and fresh.
With a fresh email list, we were able to begin our email marketing campaign. As we mentioned before, this is one of the most crucial parts of growing a business online. Building a good email list is very important because it allows you to engage with your audience and stay top of mind when they’re searching for relevant information online.
Day Three: Choosing the right affiliate programs
Once we had our email list assembled, we began looking for affiliate programs to promote. We wanted to choose programs that were within our niche. For example, if we were in the health and fitness niche, we might want to focus on FitSwap, which is a platform that matches customers with a personal trainer. If we were in the travel niche, we might want to promote SeatGuru or TripAdvisor.
We also want to find affiliate programs that are relevant to our target audience. If we’re marketing to people in the United Kingdom who love cats, we might want to focus on TICA (The International Cat Association) since their members live in over 150 countries and territories around the world. If we’re marketing to tech-savvy individuals who like to stay up-to-date on the latest news about technology, we might want to promote VentureBeat or TechCrunch since they both have a significant audience within our niche.
Day Four: Optimizing Our Blog For Maximum Performance
Even though we already had a decent amount of traffic coming our way from organic searches on day three, we still wanted to continue growing our audience. So on day four, we began optimizing our blog. This involves using tools like Google Analytics to track user behavior and figure out what was and wasn’t working in terms of getting people to connect with our content.
For example, we found that our videos performed the best when they were posted during the week as opposed to the weekend. So from now on, we’re going to schedule our videos to be released during the week.
We also use plugins like Video Click-Through Spheres that help our videos stand out and get better engagement. As a general rule of thumb, make sure that you’re not breaking any Google guidelines with your videos. This includes not using copyrighted music and ensuring that your videos are family-friendly.
Overall, our strategy was very simple. We created our funnel, compiled our email list, started an email marketing campaign, and then began to optimize our blog. With each step, we were able to gain more and more customers and eventually, become one of the largest review websites for our chosen niche. In the end, everyone wins because we provided a valuable service to customers while generating extra revenue for our business.