If you’re looking to create a squeeze page for your new brand, there are several things you need to consider. From picking a fun, powerful name to creating a compelling offer, the click funnel squeeze page is one of the best tools for building a brand. Let’s dive in and examine how to create a clickfunnels squeeze page for your new brand.
A click funnel, or squeeze page, gives you a quick and easy way to get people to take an action. Whether you’re trying to grow your blog audience, sell your products online, or simply want to gain credibility with potential customers, a click funnel is the perfect tool to make it happen. In case you’re wondering, a click funnel is simply a landing page that you create using the ClickFunnels platform. On this page, you’ll typically find something that’s appealing to your audience (e.g., a free download, a discount code for a product they want, or an invitation to a webinar).
When someone clicks on that enticing offer, they’ll be taken to a confirmation page where they can enter their information or purchase the product (e.g., subscribe to your blog, become a member, or order your product).
One of the first things you’ll need to do is pick a name for your click funnel. You want to pick a name that’s easy to remember, that won’t conflict with other websites or products you may create in the future, and that fits your brand identity. If you have a specific entrepreneur, inventor, or icon that you’re drawing on for inspiration, by all means, use their name! Just make sure that you don’t use any trademark symbols or funny sayings next to their name (they may not like you using their name for financial gain).
When picking a name, you also need to make sure that it’s not already taken by another brand. Even if you have a trademark on your chosen name, you won’t be able to use it if someone else already owns it.
Next, you’ll need to decide what you’re going to offer users in exchange for their email addresses. There are several options:
- A free pdf of your e-book.
- A free trial of your software or service.
- A discount coupon for your products.
- An invitation to an exclusive event or webinar.
These are just some example offers. You can come up with your own unique offers to fit your brand, and what you’re trying to promote.
The Landing Page
After you have a name and an offer, you can start creating a landing page to host your squeeze page. You’ll want to build a high-quality, professional-looking page that effectively communicates the value proposition of your offer to your target audience. If you’re looking for inspiration, you can study the top 10 funnel websites in ClickFunnels to see how they built their pages.
To keep things simple, let’s say you’re trying to grow your blog. Your landing page might contain:
- A headline that’s compelling and draws the reader in.
- An image or video that’s relevant to your offer.
- Content that explores the value proposition of your offer.
- An opt-in box to collect email addresses.
- Social media buttons to connect with your audience.
When someone lands on that page, they’ll see a compelling offer (i.e., a free download, or a discount code for your product they want) as well as relevant and useful information that helps them make a decision. Basically, you want to create a decision-making tool for your potential customers.
When you have an idea for the content and terms of your offer, it’s time to move on to the fun part: designing your page. You’ll want to pick a template that’s simple, yet effective. There are several options to choose from, and you can use the ones that are free or choose a premium template that suits your needs. You can also get creative and come up with your own design (e.g., using Canva’s free templates, or taking a short cut and using one of the amazing free website templates out there).
The key to a successful squeeze page is to ensure that it meets the needs of your target audience. To do this, you’ll want to study the demographics, psychographics, and digital behavior of your ideal consumer. With that information, you can tailor your offer to best appeal to them. For example, if you know that your ideal buyer is women between the ages of 35 and 44, you might decide to offer a free ecourse on entrepreneurship, or you could create a blog on fashion trends and offer them advice on how to dress for their body types.
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