If you’re new to digital marketing or SEO, you might be wondering how to effectively use content to attract and convert customers. To help answer this question, let’s look at how Infusionsoft, a software as a service (SaaS) company, helps business owners use content to grow their companies.
One of the distinguishing features of Infusionsoft is its unique integration with other SaaS companies. Rather than having users navigate different platforms to access customer engagement tools, all of these products are accessible from within the Infusionsoft platform.
Additionally, Infusionsoft offers users a complete email marketing suite including segmentation, tagging, and testing to help guide the way they develop and grow email campaigns. This integration with other SaaS companies means users can leverage existing relationships and access all of the necessary tools in one place.
How Does it Work?
To set up the integration, marketers or business owners can go into their Infusionsoft account, log into their CRM (customer relationship management) software, and then choose the link for their funnel manager to join their account. When they do this, they will see all of their other connected accounts such as Salesforce, HubSpot, and Pipedrive.
From here, they can choose which ones they want to connect to integrate information and tools across each account. For example, if a user wants to connect their Salesforce and Infusionsoft accounts, they can choose to do this from within Infusionsoft. When they choose this option, they will see all of the leads and customers from their Salesforce account within their Infusionsoft dashboard.
What Can Clickfunnels Do For My Business?
If you’re not familiar, Clickfunnels is a web development platform designed for marketers and business owners who want to set up easy-to-follow email marketing campaigns to grow their business.
Because of its seamless integration with other SaaS products, business owners using Infusionsoft can easily integrate the Clickfunnels tool into their account. Once this is done, they can choose to leave the dashboard and integrate the two platforms from within Clickfunnels.
By doing this, they can access all of the necessary information about their leads and customers from multiple sources within one place – making it much easier to follow along and keep track of the progress of their marketing efforts.
If you’d like to learn more, check out the ClickFunnels Blog for helpful tips on growing your business using content.