As a marketer, you’re always looking for the next big thing. And when it comes to marketing emails, the holy grail is a responsive email. That is, an email that looks good on all devices from desktops to tablets to smartphones.
Why? Because smartphones are now the preferred way to access the internet and as a result, all email clients. But not all emails are created equal. There are certain email guidelines that make it possible to have responsive emails.
Here’s the catch. It’s very difficult to get started with a responsive email marketing strategy. Especially if you’re not using a tool like Clickfunnels. Because, at the end of the day, you’re responsible for making sure that all of your webhooks are live and that your email templates look great on all devices. If you’re not equipped to handle that, there’s no use wasting your time and effort.
Webhooks are extremely useful when it comes to connecting all of your digital systems and ensuring that they communicate with each other. In simpler terms, a webhook is a line of code that allows websites and apps to communicate with one another.
Include a webhook in your site’s code so that when a new visitor lands on your blog or website, an email or text message is immediately sent to you. And, bonus points if that email or text has an offer associated with it.
Let’s say that you have a blog with content that is very useful to small businesses. You decide to create a few landing pages for your readers to take advantage of. And as a result, you create a lead generation form on one of those pages. When a person clicks the link or submits the form, they’re taken to a thank you page with a nice discount offer for their products or services. You could connect all of that functionality with a webhook that is tied to a sales channel in your eCommerce store. When an order is placed, the sale is confirmed, and you get paid, you can feel confident that you’re going to receive the funds because you’ve got an active webhook!
It’s time for you to double-check your webhook URL and take a closer look at what you’ve got going on there. If you’re seeing this message, it means that something is wrong. Either you’ve forgotten to set up a webhook or, in the case of a business owner, you’ve set it up but never actually tested it.
If you’re using a free service like Google Webmaster Tools to monitor your web traffic, you can easily find the URL for your webhook in the “counters” section. Just click on that link and it will take you to a page with your webhook’s URL. Remember: It’s case sensitive so be sure to use correct spelling and lowercase letters.
If you’ve set up a webhook for your company’s marketing department to use, but you forget to check it from time to time, you may find that you’re not getting the results that you’re expecting. And that’s a pain in the neck. Especially if you’re not used to handling tech support over email.
Setting Up Your First Webhook
Getting started with a brand new webhook isn’t that difficult. All you need is a free account on GitHub and a little bit of patience.
First, navigate to https://github.com and log in using your email and password. Once you’re logged in, click the Create New Repository button at the top of the page. This will bring you to the New Repository page.
Here, you’ll see a form that you need to complete. Name your new repository and then choose a license for your new code. Most likely, you’ll need to pick either GPLv3 or MIT, depending on how you plan on sharing your code with others.
After you’ve selected a license, click the Create Repository button. And that’s all there is to it! You’ll now have a functioning webhook that you can start using.
Webhooks and Emails
It’s important to note that webhooks and emails are not the same thing. A webhook is code that allows websites and apps to communicate with one another. Websites and apps can choose to receive emails sent from external sources that have an offer or information that is relevant to the user. For instance, let’s say a user visits your blog and subscribes to your email list. When an email is sent to the user containing an offer or some kind of relevant information, they’ll receive it because you’ve got an active webhook!
This is extremely useful for connecting all of your marketing and sales systems. And it’s something that everyone can benefit from. Even if you’ve never done marketing automation before, you can still implement a basic webhook strategy. Just remember that not all emails are created equal, and you’ll need to keep an eye out for relevant offers and promotions that you can incorporate into your strategy.