If you’re looking to create a membership site, then there are plenty of expert tips and tricks you can learn from the pros. One of the best places to learn is from those who’ve been there, done that, and can show you the way. This is why we’re always so happy to bring you content from Jamie Lewis. He’s the owner of the wildly popular ClickFunnels, which is one of the best web-based platforms for creating memberships sites and selling online products.
In the following article, we’ll teach you everything you need to know about creating an effective membership site using the awesome ClickFunnels platform. We’ll cover:
Setting Up The Basics
One of the first things you need to do is set up the basics. What do you mean by that? You need to decide on a niche and pick a funnelsetting up the back end.
You also need to decide how you’ll charge members. Will you charge monthly fees or will you require them to pay up front? Bear in mind that the payment options available through ClickFunnels vary by business model, so make sure you check with the ClickFunnels team before making any crucial decisions. Also, make sure you have a clear image in mind of what your membership site will look like. This will help you create a memorable branding experience for your customers. When you’ve got a clear image in mind, it’s much easier to create the perfect web page that will encourage people to join your movement or buy your product.
Choosing A Niche
When you’ve decided that you’ll create a membership site, the next step is to select a niche. This is the area of expertise you’ll be providing value to by promoting your products through a membership site. You don’t need to limit yourself to just one niche, but it’s a good idea to pick one that’s already established. Otherwise, you’ll have a hard time convincing people to join your site when you’re offering the same service or product they’re already getting elsewhere.
Make sure you’ve got a good grasp of the existing competitors in your chosen niche. It’s important to stay focused and aware of what’s already out there. When you’re choosing a niche, you’re also choosing a name for your site. Make sure you enter a domain that’s already available and isn’t being used for something else. Also, be sure you’ve got a clear picture in mind of how you’ll promote your site and what kinds of materials you’ll need to keep it going. If you’re still searching for a niche, take a look at our guide to the best affiliate platforms for finding your own niche.
Deciding On The Back End
You need to decide what you’ll use for the back end of your site. Will you use a free website platform like WordPress or will you opt for a paid option such as Typeform or LeadPages? If you opt for the latter, be sure to check out our review of LeadPages, which is one of the best web-based tools for creating memberships sites. You also need to decide how you’ll design the pages on your site. Will you hire designers to help you create beautiful landing pages? Or will you choose to use templates provided by the tool?
The choice is completely up to you. As you may imagine, WordPress is a remarkably versatile platform and it’s been around for ages. It’s completely free, so there’s no financial risk in trying it out. At the same time, we can’t ignore the fact that WordPress is one of the most popular and well-known website platforms in existence. This means your site will have the opportunity to reach an extremely large audience. If this is the kind of audience you’re looking for, then WordPress is the perfect choice for your site’s back end.
As for the design of your site’s pages, that’s something you can take care of yourself. You don’t need to hire a professional designer. In some cases, you might even want to do the opposite and choose to hire someone to help you create a unique and beautiful design for your site. What’s important is that you have a clear idea of what you’re looking for and how you’ll go about creating it. There are plenty of free, customizable website templates out there that you can use to get started.
Choosing A Funnelsetting Up The Back End
The back end of your site is everything that isn’t directly related to displaying content. This includes things like login forms, error pages, and more. As mentioned above, the back end of your site is crucial for making it functional, so it’s important that you select a platform and tool that’s guaranteed to work. To begin with, you can’t go wrong with WordPress. It’s free, so you’re not risking anything by trying it out. At the same time, you can find plenty of plugins and themes that will help you build a customised version of WordPress that’s exactly how you want it. If you do end up having trouble with your site after using a free platform, you can always contact the WordPress support team for help. In most cases, you’ll be able to get a solution in a matter of minutes.
As for the funnelsetting up the back end, you can never go wrong with getting a professional to do it for you. Even if you’re a seasoned web surfer looking to build a site yourself, it’s still a good idea to get help. There are plenty of web-based tools that can help you build the back end of your site in a matter of minutes. One of the best tools we’ve found is Aweber. It’s a free email marketing tool that allows you to easily and quickly setup transactional and membership emails.
To put it briefly, Aweber is a tool that handles all the heavy lifting for email marketing, allowing you to focus on what’s important to you: creating great content and growing your audience.
Creating A Memorable Branding Experience
When you’ve picked your niche and setup the basics, the next step is to create a memorable branding experience for your customers. The key is to find a balance between being unique and capturing the attention of potential members. To get started, simply check out our guide to creating a memorable first impression, which contains useful tips on how to design a landing page that will inspire engagement.
What’s important is that you understand the goal of your site. Have a clear image in mind of what you’ll do with your site and make sure you communicate this to your visitors. When you do, you’ll find it much easier to create a memorable and engaging experience for your audience. To keep your audience engaged, you’ll need to ensure that you regularly update your content with fresh news and juicy info. Also, make sure you engage with your audience through social media channels.
These are just some of the basics of creating a successful membership site. If you’d like, you can read a more in-depth guide to getting started with a membership site by clicking here.