You can use ClickFunnels to create and manage your online stores, whether you sell digital products, like eBooks or online courses, or physical products like furniture or clothing. You can use the platform to manage your entire funnel, from signup to purchase, and everything in between. In this article, we’ll discuss how you can use ClickFunnels to sell your products directly on Facebook.
Set Up A Facebook Store
To get started, you’ll first need to set up a Facebook store. You can do this from your dashboard, by clicking on the Store button in the blue box at the top of your screen. Once you do this, you’ll see a pop-up where you can enter a name for your store and choose a business category for it (this is optional).
You can then click on the Create Store button to continue. On the next page, you’ll need to enter a Facebook name and a profile picture for your store. You can click on the Get Code button to get a merchandising program code for your store. This is what you’ll use to distribute your products on Facebook.
Use The Code To Get Products
After you’ve set up your Facebook store, you’ll need to visit the ClickFunnels marketplace to find and download the Facebook Integration plugin. Once you’ve downloaded this, you’ll need to visit the ClickFunnels admin area once again to install the plugin and log into your account.
Once the plugin activates, you’ll see a tab called Shop on Facebook in your dashboard. From here you can manage your Facebook store and begin selling your products. You can do this by clicking on the Shop tab. On the next screen, you’ll see a box with a blue button at the top. This is your Buy button; when a person clicks on this, they’re directed to a purchase page where they can enter their email address and purchase your product.
Use Funnels To Build A Following On Facebook
Once you’ve purchased a product from your Facebook store, you can use the dashboard to create a sales funnel. To do this, click on the Funnels tab in the admin area. Here, you’ll see several pre-made funnels, along with a button at the top that lets you add a new funnel.
Choose the Facebook Buyer type for your funnel. In this example, we’ll use the ‘Aha’ funnel because it’s one of the most popular types on the platform. When a person clicks on the Get Started button in the Aha funnel, they’re taken to a pre-made landing page, which in this example, we’ll use the Shopify landing page. We’ll discuss how to create your own custom landing pages in the upcoming section.
Once you’ve created your sales funnel on the Facebook side, you can begin using the platform to grow your business.
To follow up with a potential customer, you can create a nurturing email series which follows the exact same process as your funnel. Inside the email, you’ll offer to solve their problem, match them with the right product, and conclude with a call to action like, ‘Learn more about XYZ Product.’
You can use automated emails like this to create a steady flow of sales in your business. With every email you’ll get a little bit further down the funnel. For more information on building a following on Facebook, read our guide to marketing on the platform or watch our video tutorial on YouTube.
Create A Facebook Store For EACH Product You Sell
If you sell different products on your website, you can create a separate Facebook store for each product. To create a store for a product, click on the [Title] button in the blue box at the top of your screen, navigate to the product’s landing page, and click on the GetStore button.
This will take you to a new page where you can enter a name for your store and choose a business category for it. You can then click on the Create Store button to continue.
On the next screen, you’ll need to enter a Facebook name and a profile picture for your store. You can then click on the Get Code button to get a merchandising code for your store.
Distribute Your Products On Facebook
To begin selling your products on Facebook, you’ll need to visit the ClickFunnels marketplace, find and download the Facebook Distribution plugin. Once you’ve downloaded this, you’ll need to visit the ClickFunnels admin area to install the plugin and log into your account.
Once the plugin activates, you’ll see a tab called ‘Distribute On Facebook’ in your dashboard. From here you can manage your Facebook store and begin distributing your products on the platform. You can do this by clicking on the Distribute tab. On the next screen, you’ll see a box with a blue button at the top. This is your Buy button; when a person clicks on this, they’re directed to a purchase page where they can enter their email address and purchase your product.
Use The ‘Customers Who Bought This Product Also Bought’ Feature
You can take advantage of the product sales that are already on your website by using the ‘Customers Who Bought This Product Also Bought’ feature. To do this, click on the Customers tab in the admin area of your ClickFunnels dashboard. Here you’ll see a listing of all the products you’ve ever sold, along with a row of three dots above each product. When a person buys one of your products, the dots will turn into a checkmark. You can then use this feature to take advantage of purchases made on your website by displaying related products or offering discounts on them in your emails or social media channels.
This is a great way to grow your audience on the platform and encourage them to make further purchases. You can use the related products to grow your business and find new customers on Facebook.
Use The ‘Recommendations’ Feature
Another great way to take advantage of the sales that are already on your website is to use the ‘Recommendations’ feature. To do this, click on the Recommendations tab in the admin area of your clickFunnels dashboard. Here you’ll see a list of all the people who have bought products from your site. When a person clicks on one of these, a small window will pop up recommending products similar to the one the person clicked on. You can then choose whether or not to show these pop-ups to people browsing the platform.
This feature is a great way to encourage people to make further purchases from your website. You can use the pop-ups to give people more information about your product, or encourage them to buy more of your products. It’s also a great way to build your audience on the platform.
Set Up Email Marketing So You Can Send Emails To Customers
You can take advantage of the fact that most people use email to get in touch with companies they know and like by setting up email marketing campaigns in your account. To do this, click on the Email Marketing tab in the admin area of your account. Here you can choose which products you want to target, and enter your email address and other details for the campaign.
Once you’ve entered these details, click on the Activate button to begin receiving emails from ClickFunnels. Now whenever you send out an email, that email will go out to all the people you chose with this campaign.
You can use this email list to create compelling opt-ins like, ‘Join our email list for the latest news on our product launches, special discounts, and more!’
If someone clicks on one of these, they’ll be taken to a confirmation page where they can provide their email address and be subscribed to your list.
Use The Surveys To Get Free Products
You can also use the surveys feature within ClickFunnels to get free products. To do this, navigate to the Surveys tab in the admin area of your account. Here you’ll see a list of all the surveys you can complete, both online and offline. These are pre-recorded videos or questions where you have to answer either Yes or No.
To get started, choose a survey from the list and then click on the Start button. This will begin the survey which you can then complete.
You can use the survey results to enter a contest or giveaway, or simply to get some feedback on your product or service. The point is that you’re not committed to giving away any products simply for taking the survey. You can stop the survey at any point and no questions will be withheld from you.