There are several marketing automation tools available that can help digital marketers grow and manage their marketing efforts efficiently. One of the most popular is Keap. In this article, you’ll learn about how to use this tool to automate your marketing.
What is Keap and How Does It Work?
Most people are probably already aware of Keap. It’s a marketing automation tool developed by HubSpot and was originally designed for customer email campaigns. However, as its name suggests, it can be used for virtually any type of marketing activity, such as drip marketing or blogging.
A digital marketer can use Keap to create automated email campaigns that can reach and engage their target audience quickly and efficiently. The tool’s interface is very simple to navigate and it’s very easy to use. Once you have your account set up, you can begin creating email marketing templates in no time at all.
The good thing about Keap is that it’s a free tool, which makes it very accessible to businesses of all sizes. Plus, you can use it to automate almost any type of marketing activity, which makes it very versatile.
Why Should You Try It?
Let’s take a look at the most important reasons why you should try out Keap:
It Has an Excellent User Interface
One of the main reasons why you should try out Keap is because of its excellent user interface. It’s very simple to navigate and it’s very easy to use. Even if you’ve never used a marketing automation tool before, you’ll have no trouble figuring out how to use Keap.
In addition to its easy-to-use interface, Keap also offers lots of helpful features, such as the drag-and-drop email design template, which makes it super easy to customize the appearance of your campaigns. You can also use webhooks, which allow you to connect your various email accounts and social media accounts to automate your email marketing.
It Has a Large and Active Base of Developers and Support
Another great thing about Keap is that it has a large and active base of developers and support. If you encounter any issues or have any questions, the community is always willing to assist you. You can reach out to them via email with the subject line “QUESTION” and they’ll get back to you as soon as possible.
To be honest, with all of the competition in the market, it’s not easy to find a tool that can help you automate your marketing activities. Fortunately, you’ve found us and we’re going to help you out with that. In the next section, we’ll cover everything you need to know about Keap.
Detailed Coverage of Every Aspect of the Product
Another reason why you should try out Keap is because of its in-depth coverage of every aspect of the product. Even if you’re not familiar with email marketing or marketing automation, you’ll still be able to use Keap effectively because it covers every aspect of both, which makes learning curve absolutely zero. Additionally, with every update the developers release, you can be sure that there are always improvements and new features added to Keap.
Email Marketing Made Simple
One of the unique things about Keap is that it makes email marketing simple. This is something that’s quite hard to find in a product, especially one that’s as complete and versatile as Keap. It really does simplify the process of creating an email marketing campaign and it makes sure that everyone on your team, from the VP to the intern, knows what is expected of them. That is a serious selling point and it’s something that Keap definitely provides.
How to Use It
Now that we’ve covered the main advantages of Keap, it’s time to get down to the practical part and tell you how to use it. First of all, you need to register for a free trial account at Keap. Then, in order to use the tool, you’ll need to enter the domain name of the website that you’re planning to use to send the emails. For example, if you’re using an email service provider (ESP) to send the emails, then you’ll need to type in the domain of the ESP, which you’ll find in the dropdown menu under the Account tab. (You can also find the domain of your website in the WHOIS database, which you can access from your control panel).
Once you have your domain entered, you can begin creating automated emails, which you’ll find under the Campaigns tab.
Before you begin sending your emails, you’ll need to pick a template, which you can find under the Templates menu. If you’re not sure what kind of template to use, Keap comes with a set of email marketing templates that you can choose from. (You can also create your own templates and choose from a variety of wonderful stock photos to use in your templates).
Even though we’ve already gone over the basic information about Keap, we’ll go ahead and list some sample emails that you can use as a guide to creating your own email marketing messages. Feel free to use these as-is or take them as a starting point for your own creative writing endeavors:
- Hello there,
- How are you enjoying this week’s big news stories?
- I hope you’re keeping up to date with all the latest news and happenings.
- If you’re looking for daily blog articles on a range of topics, check out The Atlantic. They’ve got fantastic content on a variety of subjects, which makes their site very attractive for readers.
- Thanks for taking the time to read my blog post. I really appreciate it.
- If you have questions about anything in this email, feel free to reply to this email and I’ll get back to you as soon as possible.
Features of a Highly Effective Marketing Automation Tool
Now that we’ve gone over the basic information about Keap, it’s time to talk about some of its features and how these features make it a useful tool for digital marketers.
Some of these features are more useful than others. However, taken as a whole, they add up to one incredible product that simplifies the process of automating marketing efforts and engaging with customers via email.
Here’s a quick list of what makes Keap a highly effective marketing automation tool:
- Extremely Easy to Use
- Plenty of Helping Features
- Attract, Engage, and Measure the Results of Virtual Assisters
- Fully Customizable
- Multiple Integrations (HubSpot, Google, etc.)
- Free Email Hosting
- Large And Active Support Community
Why Should You Try It?
Let’s recap the advantages of Keap:
- Simple to Use
- Extensive Coverage Of Every Aspect Of The Product
- Email Marketing Made Simple
Does this sound like something that could help your business grow? If so, then you should give it a try. It’s absolutely free, which makes it an incredible opportunity for any business of any size. Plus, you can use it to automate practically any type of marketing activity, whether you’re a seasoned marketer or simply looking to get your feet wet.