Klaviyo is the top platform for creating an automated email marketing campaign. With Klaviyo, you can design email templates without touching a single line of code. This means you can focus on generating leads and increasing sales while knowing your email will be handled by a professional email marketing service.
But what if you’re looking for a simpler way to integrate email marketing with your sales funnel?
With Klaviyo and Clickfunnels, you can create a hybrid email marketing workflow that allows you to seamlessly move between designing emails and setting up automated email campaigns without needing to rebuild the wheel each time.
Why should you integrate email marketing with your sales funnel?
The perfect blend of SEO and email marketing can generate leads and grow your business faster than you’d think possible. When you integrate your email marketing with your sales funnel, you’re allowing visitors to move through the various stages of the sales process with you from the time they’re entering the top of the funnel (i.e., engaging with your content, reading your blog posts, or watching your videos) to the point of purchase.
By incorporating email marketing into your sales funnel, you’re ensuring that you’re providing your audience with the information they need to make the right decision. You’re also allowing you to target your leads based on behavior, rather than just on the basis of what you know they want. This means you can zero in on specific industries, as well as target specific audience segments such as bloggers, content creators, or high-net-worth individuals (HNCs)
Klaviyo & Clickfunnels Compared
Klaviyo and Clickfunnels are similar platforms in that they both allow you to create and manage automated email marketing campaigns. However, there are significant differences too.
First of all, let’s compare the pricing. Klaviyo offers two different pricing plans: the standard plan starts at $29 per month with the pro plan costing $49 per month. To put that in perspective, you’ll typically pay $10-$20/mo for most email marketing services.
On the surface, that sounds like a great deal for the functionality Klaviyo offers. But if you want to get the most out of the platform, then you have to consider the pricing structures and the amount of features each plan offers.
What’s more, Klaviyo offers a free trial so you can get a feel for the platform before you decide to make a purchase. You won’t find that with Clickfunnels.
Another significant difference between the two is how they handle transactional emails (i.e., emails that you’ve triggered from an external system like Shopify, Venmo, or Xero).
When a customer completes a transaction via an e-commerce store and receives an email confirmation, that email will populate a template with information from the store’s order, including the items they purchased. From there, you can send out another email to the customer to follow up and make sure they know their order has arrived.
The convenience of having this information already typed out for you is significant. You’re no longer required to go back and enter the details by hand. In addition, you can also send these transaction-related emails from the template itself.
So, what are you waiting for? If you’re looking for an easier way to integrate email marketing into your marketing workflow, then take a look at Klaviyo and clickfunnels.