The Local SEO Ultimate Guide will show you how to get started with local SEO without the intimidation of breaking into the industry or knowing exactly what you’re doing.
You’ll discover the differences between Local SEO and Organic SEO, as well as the advantages of each. By understanding what makes up a successful local SEO strategy, whether you’re looking for local customers, non-paying links or social media presence, you can easily get started on the right foot.
Why You Need A Local Website
Depending on your niche, your product or service and your industry, you may not need a local website at all. However, as a business owner, you should consider every avenue of outreach and promotion, including local SEO.
A popular and effective way to gain exposure in your local area is by setting up a storefront on Etsy.com or one of its many similar sites. Etsy sellers offer everything from jewelry to clothing, art, decorations and more. It’s essentially an online shopping mall where local merchants can sell their products to local customers. With millions of products to choose from and thousands of local stores, it’s the perfect platform for local merchants looking to generate sales.
Etsy is a fantastic place for consumers looking to discover local products, especially if you set up your store correctly. If you’ve got a physical store location, you can use online shops like Shopify to create an even more immersive shopping experience for your customers.
The Differences Between Local SEO & Organic SEO
First off, it’s important to understand the differences between Local SEO and Organic SEO.
- Local SEO is short for local search engine optimization. This encompasses the actions taken to improve your ranking on search engines for local search terms. You’ll want to optimize for local search because that’s what your customers are looking for. If you don’t serve customers in your area, you won’t rank well for local search terms and you’ll lose business.
- Organic SEO is short for organic search engine optimization. This encompasses the methods of gaining a higher rank on search engines for your content, generally via a combination of on-page and off-page SEO. You’ll want to invest in organic SEO to gain a higher ranking for your content, generally for longer.
- While both are important, organic SEO can take a little more work.
- If you’re new to SEO or wondering which one to choose, try for both. You can also find pros that can help you make the right choice for your business.
The Advantages Of Local SEO
Once you’ve got a good foundation of knowledge about local SEO, you can start to see the advantages.
Here are some of the advantages of a local SEO strategy:
In today’s world, it’s extremely important to gain the trust of your customers. Studies show that 70% of shoppers are increasingly likely to discount a brand or retailer they don’t believe in. With the rise of social media and review websites, customers have more power than ever before to find out what they want, where they want it and how they want it. With all this information, there’s no reason for a business to concentrate on gaining trust through advertising when they can do so much more effectively by simply investing in a good local SEO strategy.
More Engagement On Social Media
One of the biggest advantages of a local SEO strategy is the amount of engagement you can get on social media. The more social media platforms you’re on, the more people will see your content. When someone finds and likes your page on a social media platform, they’ll often share your content with their own followers. Sharing content is a crucial part of any social media strategy and can have huge SEO ramifications. In the same way that linking to other websites can increase a website’s traffic, sharing content can increase the likelihood of a customer discovering your business.
Increased Traffic To Website
There’s also the benefit of increased traffic to your website from a local SEO strategy. When your website gains a higher position on search engines for relevant local search terms, you can expect an increase in traffic to your site. Naturally, you’ll want to optimize for local search terms relevant to your business, but in addition to that, you can also use keywords that might not yet be indexed by search engines. The more relevant traffic you can get to your site, the more opportunities you’ll have to gain customers, make sales and grow your business.
Local SEO For Attracting New Customers
In today’s world, customers are more likely to travel locally for shopping and dining rather than traveling long distances to big-name retailers. If you want to gain more customers and grow your business, you should consider investing in local SEO. Studies show that 85% of consumers would buy from a local business they know and trust. This means that even if you’ve got a beautiful online store with amazing clothing options, if you don’t have a physical storefront location, you may not see as many customers.
Obviously, this isn’t a concern if you’re running a virtual store or if you’ve got a physical location that’s empty most of the time. However, if you’re looking to attract potential customers to your business, local SEO is a great way to do so.
Get Found During Local Searches
Even if you don’t serve local customers, it’s still essential to get found during local searches. The fact is that while you might not have direct customers in your area, everyone you serve will be a potential customer who could become a customer somewhere down the line. This is why you should consider every avenue of outreach and promotion, including local SEO.
Get Noticed By Building Backlinks
The advantage of having a local website is that you can easily build backlinks to your site. When someone visits your website and finds something relevant and interesting, they can often share it with their own social media followers. In turn, you can often gain a link back to your site. Naturally, you want to build links to quality content, but even more importantly, you want to build links to your site from relevant and interesting websites.
Get The Most Out Of Your Website
One more important point to make about a local website is that you can get the most out of it. The fact is that local sites can rank highly on search engines for any relevant local search terms. This can mean that your site could potentially show up on the first page of search results for hundreds of relevant local search terms. If you’ve got a physical store location, you can use online shopping apps like Shopify to create an even more immersive shopping experience for your customers.
Get Customers Via Different Channels
Besides gaining new customers from organic search, you can also gain customers through different channels. Online marketing is becoming more important each day as customers discover the vast array of products and services available online. When your product is available online, it becomes much easier to market to potential customers. This type of marketing can include everything from ads on social media to email campaigns and even snail mail marketing.
Depending on your product and marketing budget, you can use different channels to gain the most exposure. For instance, if you’ve got a luxury product that only a select few will be able to afford, you might choose to invest in ads on social media to attract more customers. Once you’ve got a following, you can then decide whether or not to send e-mails or post on social media platforms to attract more customers.
Reduce The Risk Of Being Found Online
With every new generation, the world of search engine optimization and digital marketing changes to keep up with the times. However, one thing that won’t change is the constant struggle to maintain quality content while staying relevant. The more you put in it, the more you get out of it. This is especially important if you want to reduce the risk of being found online.
Since the inception of search engines, people have been trying to game the system and manipulate search results. With all these SEO tricks and hacking, it’s no surprise that a lot of people still get scammed or misled on the web. The truth is that while you might be able to get away with doing some of these things, the more you put in it, the more you risk being found. This is why you should try to keep your content as original as possible and avoid anything that can lead back to you. Having a local website can help ensure you remain anonymous if you’re doing something wrong or misrepresenting your business.