When someone comes to your website, the very first thing they want to do is figure out where they should go next.
In most cases, people are motivated to find information online, so your job as a website owner is to make it easy for them to find what they’re looking for. One way to achieve this is by using conversion optimization. What is conversion optimization?
Simply put, conversion optimization is the process of getting someone to take a certain action (or make a purchase) on your website. When optimizing your site, you work to ensure that the information the person finds is easy to understand and doesn’t overwhelm them.
Why is making your site easier to navigate important?
If someone is navigating your site for the first time, you don’t want to scare them away by making it overly complex. Instead, you want to encourage them to explore and engage with the content you have online. A user-friendly site is more likely to gain popularity and attract new customers. With more and more people turning to the internet for research, you can bet that Google is paying close attention to making sure your site is user-friendly and easy to navigate. As an SEO expert, you can rest assured that I’m sure Google is going to want to see your site offer value and be a source of quality content.
Step 1: Create a Free Account
Before you begin using any tools or software to help with your SEO, you first need to have a free account. Why? By having a free account, you’ll be able to access certain areas of the platform that require a payment. Plus, you can take advantage of the free version to test out the platform and see how it works. Many SEOs and digital marketers recommend using Free to try out a new tool or service as it gives you the freedom to see how the platform or product works without any restrictions.
Step 2: Set Up Your Site For SEO
Now that you have a free account, you can setup your site for SEO using the following three steps.
Set up Your Title
In the preceding step, you learned about the importance of having a unique and appropriate title for your website. This is even more important when optimizing your site for SEO. You want to make sure that the first impression of your site is a good one, so investing in an SEO-friendly title is a good idea. You can use a tool like Google SEO Checker to find words and phrases that are likely to rank well in search.
Set Up Your Description
Next, you’ll want to set up a compelling description for your site. A good description will do several things. First, it will encourage people to click on your site. Second, it will appear in the search engine results page, so it needs to be rich in both content and keywords. Finally, you’ll want to set up compelling content for your site that will encourage people to read more.
Set Up Your Header
You’ll also need to set up a header for your site. A header is like a mini-page that appears at the top of each page on your site. A header is essentially a small ad for your site. It can include graphics, text, or both. There are several tools online that can help you with finding the perfect header for your site.
Step 3: Use Your Keywords In Your Content
Finally, you’ll want to use your keywords throughout your content. When someone types in a keyword or phrase into the search bar of Google or another search engine, your content needs to stand out. You can use tools like Google Keyword Planner, which are free, to find the most popular keywords and phrases that relate to your content.
When choosing your keywords, make sure that they’re relevant to your content and that they’re not too broad. If you want to optimize your site for the phrase “SEO tools,” for example, you might want to avoid choosing “Search engine optimization” as your keyword, as this could lead to your site being optimized for a variety of unrelated topics. Instead, you could use keywords like “Why are SEO tools important?” or “What are the benefits of SEO tools?
Keeping your site user-friendly is a great way to make sure that people keep returning. You can utilize several free tools online to help with usability and conversion. This way, when a person comes to your website, they’ll have a good experience and be able to navigate your site easily and with little trouble.