MailChimp is one of the most popular email marketing platforms around. Having almost 90 million users, it’s quite clear why. The platform is extremely user-friendly, which makes it perfect for beginners who want to get started with email marketing without having too much difficulty.
On the surface, setting up a MailChimp account and using its tools to send out email campaigns seems pretty straight-forward. However, as soon as you want to get more out of your campaigns than just sending out automated follow-ups, you’ll discover that things aren’t quite as simple. In this article, we’ll discuss some of the challenges you might face as a beginner and suggest some solutions for getting around them. So let’s get started.
One of the first things you’ll need to do to get going with MailChimp is to create a new account. Simply visit the website and enter your email address to create a new account. Then, you’ll be asked to choose a password and login details. Once you’ve done that, you can move forward to the next step.
Creating Lists & Subscribers
The next step is to create lists and start inviting people to sign up. You can use the platform’s built-in editor to create a new list and then begin inviting people. When you get the green light, you can hit the subscribe button to officially make the list active. Your next step is to confirm each email address you’ve added to your list (by hitting the confirmation button).
Segmenting Your Lists
Having a list of subscribers is a great start, but you can take it a step further by creating different lists for different purposes. You can segment your subscribers into different lists based on their preferences to give you a better idea of what they’re interested in. Let’s say you’ve got a list of fashion enthusiasts and you’d like to send out an email blast about the newest trendy designs. You can create a separate list for that purpose and use it to send out the email marketing campaign. After the blast, you can then remove the list of fashion enthusiasts from your database.
Using MailChimp’s Tools Wisely
The above steps will get you set up with a basic MailChimp account and ready to start using its tools. However, to get the most from your campaigns, you’ll need to take the time to learn how to use the platform’s various tools wisely. There are four basic tools you’ll need to know about:
1. The Welcome email
The welcome email is the email you’ll need to send out to your new subscribers to get them added to your list. Simply follow the above steps to create a new list and then hit the subscribe button to begin receiving emails from MailChimp. When you get the welcome email, click the confirmation link to confirm your subscription.
This email will be different from your other emails because it’s what you use to convince people to sign up for your list. This is why it’s so important to get the format right. You don’t want to come off as too much of a pitchman, but you also don’t want to make it so people feel like they’ve been tricked either. The goal is to create awareness of your product while still maintaining a friendly, human appearance. For that reason, use the welcome email to highlight the value proposition of your product or service and to convince people to subscribe.
2. Automated emails
If you’ve ever used another email marketing platform, you’ll be familiar with the concept of automated emails. With these, you can set up a series of emails that will be sent out to your subscribers automatically. You can use the platform’s automated emails to send out notifications when new content is added to your site, to send out special offers, or to simply stay in touch. To get started, navigate to your dashboard and pick the template you want to use (you can choose from a variety of options, including some that are completely free). Then, enter the email addresses and follow the prompts to complete the set up.
3. Single emails vs Email campaigns
An email campaign is a collection of emails that are sent out to a group of people with the goal of encouraging them to take a specific action. For example, if you’re trying to drive traffic to your site, you can use email campaigns to do so. You’ll typically create a series of emails, with each email building on the previous one.
The advantage of using email campaigns is that you can send out multiple batches of emails to your audience without having to recreate the content. This is great if you’re looking to keep people engaged and interested in your product or service. You can also track the results of your campaigns easily, as you’ll have all the data in one place. This makes it much easier to see which ones are working and which ones need to be changed around to get the results you’re looking for.
4. Dynamic Content
If you’ve ever been involved in internet marketing, you’ll know that content is always changing. Whether it’s products that are added or removed from a website or the format of a blog post. To keep your audience interested, you can use content that is dynamic and ever-changing to engage your subscribers. For example, if you’re writing about style and fashion, you’ll want to keep your content relevant to your audience by adding new items to your talk about more frequently. This keeps your content fresh while still appealing to your target audience.
Having a newsletter is a great way to keep in touch with your audience. Not only do you have the opportunity to inform them about new products and developments in your industry, but you can also engage with them through the content of the newsletters. Having a newsletter also helps establish you as an expert in your industry while still having something relevant to say. The more you add to your newsletters, the more interested your audience will become. Always update your email newsletter with relevant and current information.
Managing Multiple Email Lists
As mentioned, you can use MailChimp’s various tools to segment your audience and to create email lists based on their interests. This is extremely beneficial when it comes to executing successful email marketing campaigns. For example, if you’ve got a list of buyers for your product or service, you can target them with content that relates to their interests, while also reaching the audiences that matter the most to you. This can help you boost your productivity while still keeping your campaigns relevant and effective.
In this article, we discussed some of the things you might need to know before you can get started with MailChimp. If you’re looking to use this popular platform to its fullest potential, read on.
Above all else, be sure to follow the platform’s instructions carefully. Make sure you’ve got the necessary plugins installed, that its autoresponder is working properly, and that you’ve entered your details correctly. If you’ve gotten this far and are still looking for more information, visit the website’s help section or contact the support team directly through their website. Also, make sure you’ve got a viable email list before you begin your campaign. With the right audience, you’ll be able to execute effective marketing campaigns that will further your business goals.