There is an abundance of solutions when it comes to creating a lead generation machine, but very few deliver everything that you need and promise to make you a quick and profitable business. That is why we are so excited to bring you ClickFunnels.
In this review, we will cover everything from the most basic features to the most robust functionalities, demonstrating the power and usefulness of this tool to help you bring in as much revenue as possible from your marketing efforts. So sit back, relax, and get ready to click.
How Does ClickFunnels Work?
Put yourself in the position of a real estate agent. You have a client who is interested in purchasing a beautiful home in the popular neighborhood of Orange County, California. You would like to help the agent get in touch with other homeowners who may be interested in selling their home. Naturally, you would start by making a few cold calls to introduce yourself and gain their trust. After they have called you back a few times, you can move on to discussing other topics such as the upcoming Spring market or the recent rise in house prices in the area.
Now imagine that your client is looking down at their phone screen with an expression of disgust on their face because they have seen 50 cold calls from other agents and they are sick and tired of answering those pesky phones. It is at this point that you can introduce them to the wonders of ClickFunnels. Once you get them to click on the link and create a free account, they will realize how simple and efficient it is to use the platform. You can then continue to promote your services to help get them their dream home.
To give you an example, take a look at our own website. We have a blog within the platform that we use to post new articles on a regular basis. Each time that we post, we generate numerous clicks and revenue. It is because of the effective marketing techniques that are integrated into ClickFunnels.
One of the most appealing things about ClickFunnels is that the pricing is extremely affordable. Considering that you get a quality product that can be used to generate leads and grow your business, we think that this is one of the best values offered in the industry. Plus, when you compare it to other large and complex platforms, you will see that each feature is fairly priced and there is no huge discount for “platinum” users. For instance, the Funnel Builder platform costs over $1600 per month with no sales funnel included. Not to mention all of the other add-ons that you can purchase (lead magnets, landing pages, etc.).
So what is the price of a ClickFunnels account? If you want to create a basic sales funnel with two pages, the price is just $15 per month. For a more robust funnel with a minimum of five pages, the price is $25 per month. If you want to go even bigger and create a complex funnel with ten or more pages, the price is $45 per month. We hope that this pricing structure is easy to understand and will help you decide whether or not to invest in this product.
Besides the incredible price, one of the things that we like the most about ClickFunnels is that it provides tons of features. At this point, you may be thinking that this seems like an odd statement because how can something this affordable have so many features?
Well, in case you were wondering, the developers of this product took great care in providing an all-in-one solution that has virtually everything you could need. So let’s take a quick look at the important features.
1. Email Integration
We discussed above how important it is to integrate your email marketing with other platforms, but this feature is critical if you want to succeed as a business owner or marketer. The main purpose of email integration is to allow you to import contacts from one database into another. This can be extremely useful for growing your business because you will be able to follow up with new leads and customers via email.
You can choose to integrate your email with both Hotmail and Gmail accounts, as well as other platforms such as iCloud and Outlook.com. In addition, you can select how you want to integrate your email (i.e., manually or using automated rules).
2. Lead Generation
Websites such as Google and Facebook are great at harvesting email addresses and other identifying information, but they can often be of no use to a business or individual trying to grow their own brand. That is why it is important to have a tool that can effectively generate leads for you. With Lead Generation, you can choose from a variety of funnel styles (e.g., buyer, awareness, or nurturing)
In addition, you can customize the content of your lead generation funnels. You can use a headless builder to create complex lead generation funnels quite easily. Alternatively, you can use the tool to create simple funnels and then manually enter the details of your chosen contacts.
The fact that this tool allows you to generate leads in a variety of ways makes it quite versatile. You can use the same lead generation funnel to target new leads or use it to follow up with existing customers.
3. Customer Segmentation
Segmentation is extremely important if you want to properly target your audience and engage with them on a relevant level. To put it simply, segmentation allows you to group customers based on common interests or behaviors. For example, you may want to create one group of users for real estate agents who are based in New York, another for agents in San Francisco, and a third for those in Los Angeles.
The power of grouping customers lies in the fact that you can then offer them customized content, deals, and/or promotions that are relevant to their area, interests, or behaviors. This can help you drive revenue and growth from customers that would have never given you credit for before.
4. Dynamic Content
Another great thing about ClickFunnels is that the content is completely customizable. This allows you to swap out text, images, video, and even add in live chat buttons, forms, or other interactive elements. As a real estate agent, you can use this feature to build a real estate website that looks and functions exactly the way you want it to.
With the power of web design and digital marketing, you can get your website up and running in no time. And that is really the key to driving business. When your customers can navigate to an existing website that they know and trust, you can bet that they are going to be more engaged with your content, whether it is educational or sales-based.
5. Landing Pages
We discussed how important it is to have an effective landing page from the outset. The reason being that your lead generation funnel needs a place to land. Essentially, a landing page is a webpage that is designed to attract the attention of visitors via an engaging piece of content or an offer. A/B testing is very easy when using landing pages. You can test different headlines, images, and offers to see which ones convert the best.
With a landing page, you can even include forms for customers to sign up for your mailing list or to purchase your product. Having this type of functionality enabled on your site gives you the opportunity to follow up with new customers, even those who have only visited the page briefly.
The newsletter is another critical piece of the ClickFunnels puzzle. You can use this tool to create professional newsletters that look great and are full of engaging content. Not only does a newsletter let you keep in touch with current customers, but it allows you to send valuable information to people who have never heard of you before.
The beauty of the newsletter is that it creates a very personal connection with your audience. When people subscribe to your email updates, you can bet that they are going to be interested in what you have to say. Your emails may include educational information about real estate in general, tips on how to become a successful agent, or announcements about discounts or promotions that you are running.
If you want to take your real estate business to the next level, you should look no further than ClickFunnels.