You’ve most likely heard of Google Trends, which is a search engine that shows you what people are searching for all around the world. Well, if you want to find the right target audience for your content, you can use Google Trends to find the interests of people in your niche.
For example, if you are an e-commerce store and you want to gain more traction and sales in Australia, you can use interest searches there to find the typical interests of people in that country. You can then use those interests to shape your content strategy and marketing efforts to gain more engagement and sales.
Why Use Google Trends?
You already know that people in different countries search for different things on Google, so this is a great way to find niche markets and audiences that you might not have thought of before. For example, in addition to wanting to target Australia, you might also want to engage users in the U.K. or Germany because of the unique interests they have that your product or service might be able to solve.
One important thing to keep in mind is that this data is not always accurate. For example, interest trends can be influenced by the current events and news stories that people are interested in. This makes it more difficult to get a clear picture of what interests your target audience.
How to Find the Right Interests in Australia
If you want to target Australia with your content, one of the first things you’ll need to do is figure out what interests the people there. You can use a few tools to make this easier. First, you can use Google’s Keyword Planner to find the keywords that people are using to find information about your niche. Then, you can use Google Trends to figure out what interests those keywords.
Let’s say, for example, that you identified that the following keywords were the ones people were using to find information about e-commerce and online stores:
- online stores
- shopify stores
- amazon stores
- apple stores
- android stores
You can use those keywords to enter into Google Trends and get a better idea of what interests people in Australia. As you can see, a lot of people are interested in discovering new things and getting tips on a variety of topics, especially around e-commerce. Now, you can use this information to find the types of products and services that they are interested in, and you can begin to see the potential for your e-commerce store in Australia.
Where Do I Start?
Now, you need to decide where you’ll start your research. For example, if you want to explore e-commerce, start by looking at how people are searching for online stores and shopping comparison websites. You can use websites such as Google Trends to easily find all the data you need.
However, if you are just beginning your brand’s journey and you don’t yet have a clear strategy in place, you might want to consider exploring other platforms first, such as social media.
Why? Well, social media platforms allow you to connect with people in real life and can be a better way to uncover potential customers and partners who can help you grow your business.
So, before you put all of your eggs in one basket and decide to focus solely on online stores, you might want to consider testing out social media to see how it scales and if it’s a good fit for your niche and your brand.