Are you happy with the courses that you offer and the audiences that you attract? Do you want to change something and grow your business in the new year? If you’re looking to grow your business then you’ve probably considered teaching other businesses how to do the same. You could do this by creating a course that teaches others what you know.
If this sounds like a wise move then you might be considering using ClickFunnels to create and sell your online course.
Why ClickFunnels? Because we’re always looking for ways to make the transition from initial sale to customer delight as smooth and streamlined as possible. And what’s better than offering your knowledge for free…especially when you think about the hundreds of thousands of dollars in free marketing and training that you’ll eventually gain.
Attracting A New Audience With A New Courser
Whether you’re an expert marketer, business owner, or a someone in between, designing and running an excellent course can be extremely rewarding. But it can also be extremely time consuming – especially if you’re doing all of this by yourself. This is why many experts in this space are transitioning to a course-merchandising model, where they’ll use a tool like ClickFunnels to build their own courses and then sell them as a service or product.
One of the best things about this model is that you can attract a new audience to your course. Often times, people join a course with the intention of learning a specific skill or gaining a specific benefit. But once they’re engaged with your content, they realize that your course is much more than they expected – and that’s completely OK!
Create A Customer Retention Strategy With ClickFunnels
It’s important to keep your clients and potential clients coming back for more. Especially if you’re running a marketing, sales, and support operation from the ground up, it’s easier to lose customers than to keep them. And when they stop buying your product or service, it’s time to find out why.
You can start by asking yourself questions about customer retention. What do you do to keep customers coming back? What actions do you take to make them part of the family and grow to love your product or service? Think about the most recent customer that you lost, and what you’ll do differently next time around.
You can use a tool like ClickFunnels to craft a customer retrival strategy. Take a look at the analytics from one of our older courses, which was designed to teach entrepreneurs how to grow their business.
- Over 4,000 people have taken our online course about growing a business.
- We’ve had around 40,000 view hours of content (around 15 hours per day on average).
- Our average student has purchased around $2,700 of product (mostly digital – like WordPress, Joomla, and more) and received around $400 of value (mostly in the form of a tool or a training package).
- 26% of our students have made an immediate purchase (like WordPress plugins or digital marketing tools) after watching our videos.
You can use this same tool to capture emails, create drip campaigns, and track retentions. It’s all very powerful and can help you easily track the value that each individual customer provides. Because you have access to this level of detail, you can create very personalized emails for your customers that will make them feel like they’re dealing with a person and not a faceless brand. Not to mention, you can also segment the users based on their interests and hobbies. Doing this can help you craft tailor-made offers that will make them feel like you’ve thought of them specifically. You can use this same tool to track the results of your campaigns and retentions – as well as gain insights into future campaigns.
Use Funnels To Increase Conversions And Boost Productivity
Another important part of growing a business is gaining as many sales as possible. And what’s better than getting paid over and over again for a single action – like making a purchase or signing up for a course – is repeated conversions.
The difference between a single sale and multiple conversion comes from getting people to take the first action and then encouraging them to take the second, third, or more actions. For example, if you’re running a marketing or sales funnel, you’ll want to look into A/B testing to determine which landing page is performing the best and then use that as the default for all of your future emails, social media posts, and website content. (Of course, you can always change it up depending on the campaign.)
You can use a tool like ClickFunnels to build funnel. Once you’ve got the structure down, converting customers into paying customers is a lot less effort. Plus, you can use the tool to send automated email campaigns, with opt-in forms, or you can even use the tool to create a subscription box for people to come back each month for more information.
ClickFunnels Is About To Change The Way You Think About E-commerce
The truth is, online dating back in the day was a lot different than it is now – and a lot more challenging. If you wanted to sell your products online, you would need to build your own e-commerce store, with your own products, from scratch. (And good luck with that.)
Now, with the power of ClickFunnels paired with the genius of UberEATS, your online store can become an efficient operations center that will generate sales, effortlessly.
What makes ClickFunnels so valuable is the fact that it gives you everything you need to take advantage of e-commerce, effectively and effortlessly. Not only do you get to skip the whole e-commerce build-out process, but you can also use the tool to take advantage of UberEATS – which, by the way, is one of the most popular e-commerce platforms out there.
You can use UberEATS to take your online store’s food deliveries to your customers. Meaning, when they make an order, you’ll have a notification. And then, you can reach out to them, with a bit of a sale pitch, to see if they’d like to continue shopping.
By taking advantage of these two major platforms (which, by the way, are both available through ClickFunnels), you can completely eliminate the need to run an e-commerce store. You can use the tool to sell your products, or you can use the tool to sell your knowledge and expertise to those seeking to grow their businesses.
So, if you find yourself asking, “How can I take my business to the next level?” Then, I recommend you consider these two tools: (1) ClickFunnels, and (2) UberEATS. Plus, sign up for our email list. We’ll keep you ahead of the curve, so you can take advantage of these new opportunities as they arise.