When it comes to lead generation, there are a lot of platforms out there. These are the tools that help businesses at all stages of their growth, from pre-launch to sales management, track down prospective buyers and create marketing campaigns that bring in the customers. Depending on your preferred marketing method, you can choose from among these platforms and then use them to build your list, nurture it, and eventually, turn it into paying customers who are buying your product or service.

The Major Differences Between MLSP, LeadPages, And ClickFunnels

To help you choose the right lead generation platform for your needs, let’s take a quick look at the differences between the three. With most platforms, whenever you create a new lead, they will give you an email address. Email is one of the most efficient and effective ways to communicate with your audience and follow up with them on what they’ve read or heard about your product. With emails comes the ability to send automated campaigns and use tools like autoresponders to follow up with the people on your list.

When you’re deciding which platform to use, you should consider things like:

Features

Obviously, you’ll want to look at the features that are important to you. All three platforms are pretty similar when it comes to the basics such as building a lead generation funnel, using email to send automated messages and creating a form to collect contact details. However, each platform excels in areas that make it special. For example, LeadPages offers an amazing template library that can be used to build landing pages and emails for businesses of all sizes. ClickFunnels’ rapid-fire innovations make it the best platform for creating marketing pages and automated emails that engage audiences and convince them to take action.

Cost

The cost to use any of these platforms will vary, but for the most part, you can expect to spend less money with the free versions. LeadPages and ClickFunnels are the two premium platforms, and while their prices are reasonable, the functionality and features they offer are priceless. The key takeaway from this section is that while the cost of a platform is important to consider, the most vital thing to compare is the quality of the service.

Support

If you’re looking for a one-stop-shop for all of your marketing needs, then you should look no further. Each of these platforms is home to extremely friendly and helpful customer support teams who are more than willing to help you. In addition, you can also expect to find tutorials, blogs, and livestreams that can assist you in using the platform effectively. If you’ve ever needed help with an email campaign or lead generation, the support team at each of these platforms is more than willing to help you out.

Usability

While the template libraries and forms creation tools of these platforms are very useful, the real test of any platform is how easy it is to use and navigate. In terms of aesthetics, all three platforms are fairly similar with the ability to add colors, fonts, and logos to your marketing material. However, LeadPages is the simplest to use of the three, and even non-tech-savvy businesspeople can get the most out of this platform. If you’re just getting started or need a quick and easy-to-use solution then, without a doubt, LeadPages is the best choice.

Final Takeaway

To recap, the three major differences between these platforms are as follows:

  • Cost: LeadPages and ClickFunnels are the two premium platforms;
  • Support: All three platforms have extremely helpful customer support teams that are available 24/7.
  • Usability: While the template libraries and forms creation tools of these platforms are very useful, the real test of any platform is how easy it is to use and navigate. In terms of aesthetics, all three platforms are fairly similar, but LeadPages is the simplest to use of the three.

When it comes to choosing a lead generation platform, it’s important to look at what you need and don’t need. Below, we’ll give you a short comparison of the three platforms featuring everything you need to know about each one.