Most businesses require different levels of customer engagement before they become active participants in a marketing campaign. Some businesses want free trial offers while others want to receive regular newsletters or engage on social media platforms.

The key to effectively targeting and engaging with different groups of customers is to use different tools for different parts of the funnel. Having a specific tool for certain memberships will help you focus your efforts and decrease the chances of reaching out to the wrong audience.

Let’s say you’re managing a website that sells kitchen appliances. You’ve already set up a landing page for the general public to engage with your product. Now you want to engage with potential customers who are already using a particular brand of appliance. Designing a special page just for this type of customer makes perfect sense. Once you’ve done that, you need to move on to the next step which is to develop a special offer or a special deal just for this type of customer. With these two steps organized, you can begin your customer engagement program.

A click funnel allows you to easily identify the different parts of your marketing funnel. When someone lands on your website, they’re presented with different options or paths to take, depending on the engagement they wish to have with you. When someone clicks on a button, they enter a new webpage where they can make a decision to move forward or leave your website. This is the part of the funnel that determines which option they chose. This is also where you can introduce them to additional products or offers that may be of interest to them.

Overriding the Clickfunnels Delay for Certain Members

You’ve built a beautiful funnel. You’ve engaged with your target audience and built a relationship. Now you want to grow that relationship a bit further (and make a profit).

One of the key metrics you need to focus on is your Conversion Rate. In general, your conversion rate is the number of visitors who take some sort of action, whether it’s filling out a form, purchasing a product, or becoming a leads.

Let’s say you’ve got a landing page that converts at 0.5% which means that out of 100 people who visit your page, 5 will make a purchase after only being there for a short while. That’s a pretty low conversion rate. You could fix that by either increasing the time someone has to stay on your site or giving them more information on what they’re finding.

But sometimes you need a bit of an edge to get the ball rolling. Let’s say you’ve got a product that costs $20,000 and you’ve sold 500 units of that product. Now you want to see if that same product can be provided at a cheaper cost. You can do that by overriding the click funnel’s default delay.

When someone clicks on a product, they’re taken to a special page. On this page, you can provide them with more information regarding the product or service, and you can put a timer on the offer. Let’s say you’ve got a two week trial offer, and you want to see if that product is truly value for money. You could set up a countdown timer where, after two weeks, the product will be removed from their offer or drastically discounted. This type of approach focuses on keeping the customer on your side from the point they’ve clicked in your direction.

Why Use a Virtual Assistant to Manage Your Digital Marketing

Even for small businesses, managing a digital marketing campaign can seem like a full-time job. You probably already have enough on your plate. But here’s the thing: you don’t need to be a rocket scientist to handle your digital marketing. You just need to be able to connect with potential customers through social media and internet directories, send them emails, and set up some basic Google Ads. You don’t need to run ads all day long to make a profit. Nor do you need to be on social media constantly to keep up with the trends. You just need to know what to do and be able to do it effectively (and cheaply).

That’s what a virtual assistant does for you. They take the mundane tasks off your plate so that you can focus on what’s important to you. They also help you to stay on top of the trends so that your business can grow and prosper.

Why Is Social Media Important To Your Business

You may think that social media isn’t important to your business since you don’t interact with your customers on a daily basis. But let’s think about this for a second. Your customers are out there, and whether you realize it or not, they’re constantly taking note of what you say (and do).

When you post on social media platforms like Twitter or Facebook, you’re entering a conversation with your followers. You’re not just posting for the sake of it. Your posts will often come back to you with interest because people are engaging with you. This means that, even if you don’t do anything else for your business, you’re already gaining value from social media by being there.

Additionally, social media allows you to build a reputation for yourself as an expert in your field. When people hear your name or see your logo, they may think of you straight away when they’re in need of your expertise. This is valuable in and of itself. But beyond that, it also means that your opinion is valued and respected. When you build a reputation for yourself as an expert, it is easier for you to attract and engage with potential customers. Your existing customers will also value your opinion and are more likely to trust you when you give advice.

How To Become An Expert

So you’ve decided that managing a digital marketing campaign is beneath you. You know that you need to become an expert in your field. How can you make that happen?

The first step is to consider what makes you an expert in the first place. What special knowledge do you have that others don’t? What skills do you possess that separate you from the common man?

Once you’ve considered your expertise, you can move on to the next step which is to find your niche. Identify a specific group of people within your industry that you believe need your expertise. Nowadays, this isn’t as easy as it used to be. With so much information available online, people can become experts in just about any field they choose. But that doesn’t mean that your knowledge or skills will be valued or respected. You need to find a way to stand out from the crowd.

Next, you need to build your personal brand. Just like any other professional, when people hear your name or see your logo, they will think of you straight away when they’re in need of your expertise. Your personal brand will make you easy to recall by customers. Your personal brand also serves as a platform for you to promote your expertise. When you build a personal brand for yourself, it will be a lot easier to establish yourself as an expert in your field. Do this by using your social media accounts to share content that is both informative and interesting. Keep building on this base and you’ll start to see the same results as if you’d spent years studying in a prestigious university.

How To Manage A Digital Marketing Campaign

Okay, you’ve decided that having a virtual assistant manage your digital marketing is the way forward. Great! Now how do you go about putting this plan in place?

The first step is to define what a successful digital marketing campaign looks like to you. What do you need to see to be able to say that your campaign was a success? Create a mind map of the various steps you need to take to reach your goal. Nowadays, there are plenty of digital marketing tools that can help you create a campaign roadmap. Using a tool like LeadPages, you can easily create a form for customers to enter their email address. You then convert that email address into a lead. You can then use another tool, such as HubSpot, to take that lead and turn them into a customer. You can set up automated emails, or you can set up an automated phone call, to follow up with the lead after they’ve signed up. This is just a short list of the things you need to look into to create a successful digital marketing campaign. Remember: you can’t move forward until you’ve reached at least one of the goals on your roadmap. If you’re looking for a quick win, you may have set the wrong goal. Take some time to think of the ideal next step for your business.

Conclusion

Managing a digital marketing campaign can seem like an impossible task if you don’t have the time. But it doesn’t have to be. With a little planning and research, you can take the hassle out of digital marketing and reduce the chances of wasting money. Plus, you can let a virtual assistant do the legwork so that you can focus on what’s important to you.