You’ve been dreaming of this day for as long as you can remember; the day you can finally leave your mark in the world of podcasting by producing your own podcast. It might seem far-fetched considering the industry is still considered to be a fledgling space, but the fact remains that more and more people are turning to audio platforms like Spotify and Apple Podcasts to discover content.
If you’re looking to create a product review podcast or a show about something quirky, funny, or interesting, you’re in the right place. In this podcasting guide, you’ll learn everything you need to know about creating your own podcast in no time at all with the help of Clickfunnels.
Why Should You Consider A Podcast?
Unlike traditional media, which is heavily controlled by a select few big companies, the world of podcasting is completely digital and open to anyone with a microphone and a desire to share their thoughts on something.
With podcasts, you don’t have to be big to be heard. As long as you have something worthwhile to say and a large audience that might be interested, you can set up a podcast and begin telling your story. It’s all about following the right steps and having a little bit of luck.
What Is A Podcast?
A podcast is simply an online audio blog that’s regularly updated with new content that typically ranges from fifteen to thirty minutes in length. The content might be recorded using various digital platforms like GoPro, Zoom, or Audacity, or it might be an audio version of a digital blog post. Essentially, podcasts are regular, consistent, brand-building content that listeners can quickly turn to for more information.
Since podcasts are digital and easily searchable, they’re a great way to build credibility and authority in your space. If you have a valuable and authoritative viewpoint that you want to share, you can put together a serious podcast about your topic, and in doing so, you can potentially grow your audience and gain new subscribers.
Podcasting Is Easy To Start
Starting a podcast doesn’t require complex platform setup or advanced technology. You simply need a microphone, some software, and a place to record your episodes. It’s that easy.
While it’s tempting to want to save money and do it yourself, the fact is that podcasting isn’t a DIY endeavor. There are definitely tools you can utilize to make the process easier, but you’ll still need an experienced person to help you get started and bring your ideas to life on the platform.
Podcasting Is A Great Way To Build A Personal Brand
More and more people are discovering the various ways in which podcasts can be extremely beneficial to their personal brand. As a relatively new platform, podcasts can also be utilized to launch a personal brand or to establish yourself as an expert in your field.
If you have a special skill, talent, or knowledge that you want to promote, you can put together a podcast to do just that. From tech-related topics and tips to explaining complex subjects in easy-to-understand language, you can craft a podcast to fit almost any niche.
Podcasts are a great way to provide value and build trust with your audience. If you show that you’re an expert in your field and that you’re willing to share your knowledge, you’ll gain credibility with your listeners.
Podcasts Are Popular All Over The World
The world of podcasting is a global one, and as you would expect, different countries have adopted the platform in different ways. In some parts of the world, podcasts are viewed as a legitimate and authoritative source of information, while in other parts of the world, people are just beginning to discover the benefits of podcasts.
One of the most popular podcasting platforms is probably the United Kingdom, where over three hundred thousand episodes have been downloaded, and the interest in podcasts is only increasing. If you’re from the United Kingdom or live there, you’ll undoubtedly be familiar with the various ways in which podcasts can be exploited and enjoyed. If you’re looking for a new country to explore in terms of podcasts, consider the United Kingdom.
The Top 5 Trends In Podcasts
The podcast industry evolved alongside the rest of the digital sphere, and over the last five years or so, podcasts have continued to grow in popularity as content became easier to produce and more accessible. As a result, podcasts can now be found across almost all platforms and are frequently listed amongst the most popular options on audio-related websites like YouTube or Spotify.
Here are the five biggest trends that have impacted the world of podcasts in the last five years.
#1 Audio Books
If you’re looking to create an audio book, you’re in the right place. Thanks to the popularity of podcasts and the growing number of successful audio book creators, you can easily find a publisher or self-publish your book using today’s most popular platforms. You’ll need to get in touch with several different companies to do this, but the whole process is a lot easier than it used to be.
#2 Digital Storytelling
If you want to create a show that tells an interesting story, you’re in the right place. Thanks to the rise of platforms like YouTube, Netflix, and Amazon, creating long-form content that contains multiple episodes is easily achievable. This trend has resulted in a massive increase of digital storytelling; shows like Serial, The Handmaid’s Tale, and The Romanoffs exist because of this.
#3 Long-Form Content
The rise of TikTok and other short-form content platforms saw a huge boost to the number of people creating content that’s extremely engaging, frequently hilarious, and often times, long-form. Shows like The Handmaid’s Tale, The Chilling Adventures of Sabrina, and Too Much Talk exist because of this. While these shows don’t necessarily fit within the realm of podcasts, much of their content can be found in long-form video format, which makes them easily digestible for both listeners and viewers.
#4 New Media Platforms
Another trend that stands out in the last five years is the growing number of content creators utilizing new media platforms like TikTok, which recently surpassed YouTube for daily average watch time, to access a younger audience. If you’re looking to expand your reach, consider exploring these platforms.
#5 Trend Micro Reporting
Video content is frequently embedded into articles these days, thanks to the popularity of TikTok and other platforms, but that doesn’t mean that news articles have to be dull. Thanks to tools like Microdata, you can add additional information like video length, view counts, and other relevant metrics to existing articles. This allows you to track the performance of every piece of content you publish, no matter what platform it’s on.
This information can be useful for determining which content is performing well and which content needs more attention. It’s important to monitor and evaluate the performance of every piece of content you publish; without this data, you might publish a new piece of content and assume it will automatically perform well, when in fact, it might underperform based on metrics like view count.
With these stats, you’ll have the information you need to make better decisions about your content and the direction you should take.
How Does Clickfunnels Help?
If you want to create a product review podcast or show, you’re in the right place. Clickfunnels is a web host that specializes in helping entrepreneurs and businesses establish an online presence, so they can drive traffic and leads to their websites.
With them, you can create a landing page for your product in a matter of minutes, without having to worry about setting up servers, caching issues, or overall site performance. After you create a product page, you’ll be given several choices to prove to your audience: reviewing products, explaining product features, or engaging with potential customers via a chat window or a live chat button.