Having struggled for years to build a website that attracts potential customers and retains them on my landing page, I can highly recommend the ClickFunnels solution. I discovered the power of funnels and how to apply it to my business during my time on the platform. At first, I wasn’t sure what to expect from the free version of ClickFunnels, but after trying it out, I can see how it could well transform the way I approach online marketing. Below, I’ll walk you through the process of setting up a basic funnel to get you started.

Sign Up For A Free Account

Before you begin setting up your funnel, it’s important to note that to get the most out of it, you’ll need to have a working knowledge of E-mail marketing. For those of you who are new to the field, don’t worry—you can still get the most out of your funnel with little to no digital marketing experience. As a business owner or marketer, you may decide to either hire someone to help you set up your funnel, or if you’re feeling adventurous, you could head over to ClickFunnels and set it up yourself. In either case, the process is straightforward and not taxing.

Create A Sales Page

After you’ve signed up for a free account, you’ll be taken to a page where you can construct your first sales page. On this page, you’ll find a number of pre-designed templates that you can choose from. After picking the template that you think is the best fit for your product, you’ll need to upload your own graphics for the page. If you don’t have a graphic designer, you can use a service like Fotka to create high-quality graphics for your business. After completing the upload process, you’ll be presented with a preview of the page. If everything looks good, you can click on the Publish button to launch your sales page.

Design The Perfect Headline

Now that you have a fully functioning sales page, it’s time to put that perfect headline to work for you. To do this, you’ll need to enter your sales page’s URL in to the Headline tool at the top of the page. If you’re lucky, the tool will find all the best headlines for your content and at least the first one of them will be a great fit for your site. If not, you can manually search for the best headline.

Set Up A Funnel

After you’ve found the perfect headline, it’s time to set up your funnel. For those of you who don’t know, a funnel is a marketing tool that helps you segment your potential customers into groups called segments. Now, a funnel is not a tool designed to manage your sales, but it can certainly help you achieve that goal. A funnel is a piece of marketing software that breaks down your potential customers into groups of people with similar interests, demographics, and psychographics.

The first step in setting up your funnel is to name it. To do this, click on the + icon next to Funnel in the upper left corner of your dashboard. Then, in the Name: field, type in the name of your funnel and select the public folder to save it in. Now, you can click on the Create button to launch your funnel.

Use The Funnel To Gain Insight

Once you’ve set up your funnel, it’s time to use it to gain insight into your target audiences’ interests, behaviors, and motivations. To do this, you can either:

  • Use a tool like Google Analytics to track the traffic coming to your website from the funnel.
  • Or, you can click on Contact at the top of your dashboard to send out a series of form letters to clients in your funnel.
  • When a prospect opens your letter, they’ll be directed to a sales page that contains pertinent information about your product or service.

Segmenting Your Potential Customers

Now that you have a working funnel, it’s time to segment your potential customers into groups called segments. A segment is a subgroup within a group of people who have similar interests, demographics, and psychographics. For example, let’s say your funnel contains 10,000 people and 500 of them are subscribers. You can use the Funnel> to> Segments tool to create and name six segments:

  • Achievers (5000 people)
  • Innovators (5000 people)
  • Early birds (5000 people)
  • Night owls (5000 people)
  • Busy bees (5000 people)
  • Calm heads (5000 people)

As you can see, you’ll find a segment for each hour of the day. This is because people have different information needs at different times of day. For example, someone who is looking for a relationship might visit your site at night, while someone who is a real estate agent might visit your site during the day. As a business owner, it’s important to understand when your most relevant audience is and what they want so you can use this information to your advantage.

Use The Funnel To Grow Your Business

Now that you have a working funnel, it’s time to harness the power of Viral Marketing to grow your business. When Viral Marketing occurs, the marketers behind the videos, posts, and merchandise behind the curtain (i.e. You) reinforce each other’s behavior, thus increasing the chances that someone else will be in the same place at the same time as a lead and will convert like the first person.

ClickFunnels Provides A Lifeline

Inevitably, you’ll hit a point in your business life when you’ll feel like you’re running out of options. At those times, you’ll realize that no matter how good you are, you can’t win every battle by yourself. Thankfully, there is a solution. Just click on the ClickFunnels logo in the upper right corner of your screen and a team of experts will be there to help you. Some of these experts are:

  • Marketing (The person you’ll need the most)
  • Web Design (For people with working knowledge of HTML)
  • Copywriting (For people with working knowledge of E-mail marketing)
  • Video Production (For people with working knowledge of film editing)
  • Sales (If you’re looking to take your business to the next level)

Now, I can’t promise you’ll definitely land on your feet, but at least you’ll have the tools to do battle.