While designing a website is essential to the success of any business, it is still not enough to simply have a beautiful design. To truly compete in this day and age, you need to take your website design to the next level by making it functional, easy to navigate, and most importantly, compelling.
The best way to create a great website is by using the powerful tool known as ClickFunnels. What is ClickFunnels? It is a tool that can help you automate your entire website building process so you can focus on growing your business instead of struggling with technicalities.
If you have been dreaming of having your own website but feel overwhelmed by the thought of building one from the ground up, then ClickFunnels is the right choice for you. With this tool, building a website is as simple as 1-2-3.
Let’s take a look at how you can use ClickFunnels to create a powerful website for your business.
Choose A Name For Your New Blog
The first step to creating a great website is to choose a unique and powerful name for your new blog. Do not worry, we will help you find the perfect name for your blog.
To begin, think about the topics you will cover on your blog. Once you have a small number of topics, take some time to brainstorm potential names for your blog. You can also ask colleagues, family, or friends for help. Once you have a shortlist of potential blog names, run them by a company that handles domain name purchases to make sure that your chosen name is available.
Setup Your Blog With The Perfect Domain Name
The second step in the process of creating a great website is to purchase a domain name that is easily recognizable and memorable. When people navigate to your site, they should be able to easily find what they are looking for. With that in mind, you need to consider various factors when choosing a domain name.
Firstly, make sure that the name you choose is easily spellable and memorable. If somebody types in a word or phrase while browsing the web, they expect to find what they are looking for and the web server should deliver the requested content quickly. Domain names that are commonly misspelled or have typos are usually the ones that are bought and quickly forgotten about. Make sure you correct all obvious typos before you make a purchase decision. Secondly, examine the extension of the domain name you have chosen. You should purchase a.com,.co.uk, or.ca domain name due to the popularity of these extensions. If you intend on targeting a specific region with your website, consider buying a country-specific domain name. For example, if you are based in the UK but plan on targeting audiences in the US, you can create a site using a US-based domain name to ensure that you can easily engage with potential customers there. Lastly, look at the spelling of the domain name. Spelling errors can be a major turnoff for potential customers. A poorly spelled domain name can also lead to your website being marked as spam. You should certainly take your time and care when choosing a domain name, but do not get so lost in the process that you forget to focus on the vital parts of your business.
Create Your Blog With A Powerful & Engaging Intro
The third step in the process of creating a great website is to write an engaging and powerful intro for your blog. Your intro should not be longer than 80 words and should paint a clear and concise picture of what the blog is all about. Your intro should compel readers to continue on to the rest of your content.
Your intro should begin by introducing yourself and your business. If you are writing for a blog that is solely based on content curated from other sources, you should begin by properly citing and crediting those sources. You can also use the opportunity to engage with your readers through an interesting case study or a fascinating interview.
Put The Power Of Social Media In Your Hands
Once you have an elegantly designed and named blog, it’s time to take advantage of all the social media platforms available. Although most businesses have an online presence on social media, few of them make the most of the platforms in a significant way. That is where you come in. You can promote your blog using the various social media platforms to drive traffic back to your site.
By taking the time to build up a following on various platforms, you demonstrate that you are an active member of the online community and are committed to supporting other content creators.
Create Keyword-Rich Content
The keywords you use throughout your content have the power to drive traffic to your site. Before you begin to write any content for your blog, take the time to look into the existing content on your blog’s topic. Ensure that you use relevant and specific keywords in your content, and do not overoptimize using keyword stuffing. Your goal should be to match the keywords you use with those found in the web pages you are targeting. If you follow the advice laid out above, you will ensure that your website is easily discoverable by potential customers who are searching for products or services related to your topic. Follow the above advice, and you will see impressive growth in no time.
Build A Relatable Community
As you grow your blog, you should take the time to engage with your readers and encourage them to participate in online communities related to your niche. While you are building your community, you should also be growing your email list and engaging with your audience through emails that are both informative and entertaining. To create a sense of kinship within your community, you can ask members to share their insights and experiences as part of the community. When people feel a connection to your content and community, they will be more inclined to support and engage with your brand.
Create High-Quality Graphics
In addition to text, images play a vital role in any blog post. However, it is important to remember that images can be quite the selling point when used correctly. To grab the attention of potential customers, create a unique and powerful visual identity for your blog. When coupled with an eye-catching intro, the right images can help you make a powerful first impression.
Use Analytics To Track Conversions
To determine the effectiveness of your blog’s content, you should establish analytics programs. A/B testing is the process of comparing two different versions of the same content to see which one performs better. When you have established a baseline, you can determine whether or not your SEO efforts are paying off, and determine what content is working and which content is not. You can use this data to enhance your performance across platforms.
Use The Right Link Building To Expand Your Audience
To create authority in your niche, you should begin to build a reputable web presence. To do this, you need to strategically build links to your site from different domains and social media platforms.
When you create an authoritative piece of content (like an e-book or a webinar) and promote it on social media, the best thing you can do for your business is to provide a link back to your site. When people click on these links, they will be redirected to trustworthy and authoritative sources that are relevant to their interests.
Make Sure Your Blog Is Search Engine Optimized
To ensure that your blog is easily discoverable, you should ensure that it is optimized for search engines. To do this, you need to take the time to build up a decent amount of content on your site before you begin to worry about search engine optimization. When you have a large number of quality articles on your site, it will be much easier for search engines to find and index your content. When they find your content, they will think you are a trustworthy and authoritative source in your niche, and will be inclined to list your site highly in their rankings.
Use Video To Enhance Your Blog Postings
To truly compete in this day and age, you need to take advantage of all the forms of content available. Along with text, images, and audio, video is certainly one of the most powerful and influential parts of any blog post. To truly engage with your audience, insert videos into your blog posts.
Whether you are recording yourself talking about your products or using an outside company to create informative videos for your blog, the best thing you can do for your business is to use video content.