You’ve probably heard of quizzes. Whether it’s been on social media or your favorite podcasts, people have been putting questions to participants and collating the results. We’re always being quizzed on social media about whether we’re happier than we really are, who is most popular among our followers, etc. As a result, online quizzes have become a billion-dollar industry.
What if there was a way you could incorporate quizzes into your funnels? You could use a tool like ClickFunnels to create a survey or quiz that visitors can take to gauge your product knowledge or skills. Then, you could follow up with them and get them to sign up for your email list.
In this article, we’ll chat about how to create a quiz using ClickFunnels that will encourage visitors to take the next step and sign up for your email list.
Create a Survey With a Prize Draw
It’s always great to give away prizes, and having a contest in which participants can win prizes is a savvy way to get more signups. If you’re running a contest in which you give away one of your favorite products, you could ask visitors to answer a few questions about themselves and enter them into the contest. Doing this through an online survey is a great way to reach a wider audience and to gain more valuable insights about your customers.
You might also want to consider asking visitors to take a quick survey about how they found your site. This will help you understand what attracted them to your product or service and what you might do to encourage them to become paying customers. In the survey, you could also ask them to rate their experience with your product or service and give you some other valuable feedback that will help you improve.
Choose Your Audience
The first step in creating a winning quiz is to choose your audience. Who is this quiz for? What do they need or want? This is your target audience, and you need to choose your approach and language carefully. You’ll also want to consider what kind of questions you’ll be asking, how you’ll be presenting the answers, and whether you’ll be using multiple choice or open-ended questions.
If you’re new to online marketing, it can be difficult to know where to start without a big-name brand to help sell to. However, by creating your own quizzes and giveaways, you have the opportunity to speak directly to your target audience without having to rely on a big company to help sell your product. You can use social media to connect with your audience and gain valuable insights into what they want.
Choose The Right Platform
You won’t want to use a free blog platform to host your contest, but choosing the right platform is essential. There are so many reputable, free platforms out there, but not all of them are secure or suitable for your purposes. Just because it’s free doesn’t mean it’s right for your business. Instead, look for a secure, tonymarsh-approved platform that offers all the features you need to run a successful contest.
When picking your platform, make sure you keep things simple yet elegant. While it’s great to offer a diverse range of choices, if you’re finding the process of choosing a platform overwhelming, it might be a sign that you need to simplify your approach and pick one thing that is perfect for your needs.
Design The Survey With Care
Your design is important, so take the time to make sure it’s perfect. If you’re using a free platform, it’s easy to get distracted by the amount of content you have access to and lose track of what you’re actually doing. Designing a survey can be a lot like designing a landing page or a social media post, but with more opportunities to experiment. You won’t need to be as careful about making sure everything looks exactly the same, but you should still take your time to make sure everything is perfect.
Set The Right Timing
Timing is everything when it comes to contest promotions. You want to choose a time when your target audience is likely to be online and taking notice of your campaign. When our brains are overloaded with information, we’re constantly checking our social media feeds to see what’s new. So if you want to drive traffic to your website or social media accounts, choose a time when people are most likely to be online and engaged with content like yours.
An engagement ring is a great example of a traditional gift that is still popular today because it requires an investment from the gifter (the survey participant) and a time commitment from the recipient. If you want to create an amazing gift-giving experience, consider offering a prize draw or contest where the recipient can win an engagement ring from you or a loved one. This would certainly be a talking point and create a lasting impression that will hopefully lead to the creation of a long-lasting customer relationship.
Don’t Forget The Little Things
While it’s important to choose a winner and create a memorable experience, it’s just as important to follow up with the little things that make your survey special. Depending on the size of your budget, you might want to consider paying for an expert to run a quality control check on your survey.
Ensure that all the questions you ask are valid and that you don’t make too many assumptions about your respondents. Testing your quiz extensively and getting expert help to spot any bugs or inconsistencies is an expensive but worthwhile process. When developing a survey, especially if you’re doing it for the first time, it’s easy to make mistakes that can significantly impact the validity of your results. Having someone else run a quality check will help you identify these mistakes before your respondents get the chance to complete the survey.
Follow Up With Results
Finally, it’s important to follow up with results from your survey. Not only does doing this give you the opportunity to get more insights about your respondents, it also shows that you took the time to do something that is valuable for them. Even if you decide that no follow-up action is needed, at least your respondent will appreciate your consideration.
By taking the time to do something that matters, even if it’s just a few questions, you’ll gain their trust and loyalty. This, in turn, will lead to them becoming more engaged with your content and company, and, eventually, creating a more profitable relationship. So, by taking the time to create an amazing gift for your loved one, you’ll not only be doing something that’s personal but also have the opportunity to convert them into a valuable customer. And isn’t that what you’re looking for?