In case you’re looking for an easy way to set up your own real estate agency, you’ve probably come to the right place. In this article, we’ll run you through the steps to set up your own real estate agency quickly and efficiently. We’ll cover everything from marketing to lead generation to sales to follow-up.

Step 1: Get a Website

First things first: you need a website. There are a variety of free hosting services available, like, that you can use to set up your site. Just remember: if you want to be taken seriously as an agent, you need to represent your agency correctly on your site. That means using a real estate agency website template that is clean, modern, and uses top-notch real estate videos and images.

Step 2: Choose a Name

Next, you need to choose a name for your real estate agency. There are a variety of conventions in real estate circles that you should consider:

  • Use your initials, but not your last name.
  • Only use your first name if you’re using a single name for the agency.
  • Think of a name that’s a combination of the following: an element of nature, a place, a person, a phrase, a food, a scent, or a colour.
  • If you have a business or corporate background, consider using your title before your first name.

Once you’ve settled on a name, you need to register it with the state and local governments. You can find the forms to do this on your state’s and local’s websites. Most agencies won’t need to update these registrations often, but you should do it at least once a year. This ensures that people know your agency is legal and that they can contact you if necessary.

Step 3: Choose Your Real Estate Agency Niche

Choosing a niche is the most important step in the real estate agency journey. This is because you need to limit your target market to only those individuals who are most likely to be interested in your services. You can choose from general real estate, such as residential and commercial sales, escrows, and financing; to more specific niches, such as mortgage brokerages, title companies, and estate planning.

The trick here is to research your target audience. Consider the demographics, psychographics, and digital behaviours of your ideal buyer. Once you know who they are, you can choose a niche that is most suitable for them. There are a variety of tools that can help you with this task. First, you can use Google Trends to easily research the popularity of any niche or topic. Second, you can use Google My Business to find and engage with customers near you. And finally, you can use HubSpot to build a marketing plan around your chosen niche.

Step 4: Generate Warm Leads With Content Marketing

Now that you have your website and you’re choosing a niche, its time to start building your content library. This is where you’ll find the bulk of your marketing efforts. You need to produce content regularly, and you need to produce content that is of the highest quality. While you don’t need to become an expert in every subject matter related to real estate to be a competent agent, you should consider becoming an expert in some areas. Otherwise, you’ll find it difficult to distinguish yourself from many other real estate agencies.

The best content marketers are able to create valuable content that appeals to potential buyers. That means producing content that is concise, easy to understand, and packed with useful information. To get started, you can use free blogging platforms, like Just remember: to be taken seriously as an agent, you need to put in the time and effort to produce great content. So don’t rush into blogging. Take your time, get inspired, and produce content that will make your leads feel passionate about contacting you.

Step 5: Growth Hacks And Influencers

If you’re looking to grow your real estate agency, you’re going to run into two problems: limited time and resources. For that reason, you should consider using growth hacks and influencers to get these leads. Growth hacking is the practice of utilising digital marketing techniques to grow a business. It often involves the use of marketing tools, such as Facebook Ads and Google Ads.

Growth hacking can be used to create awareness around your niche, generate leads, and establish your agency as a trusted adviser.

Influencers are individuals who have gained the trust of their audience through sharing valuable and genuine information. They usually have large followings across various platforms, such as Instagram and Twitter.

You can use influencers to great effect if you’re unable to grow your own team. For example, if you’re looking for a way to sell more homes quickly, you can use influencers to get out there and drum up some interest in your product. In this case, you would want to partner with an influencer that is located in a prime real estate market who is also a member of a prominent real estate agency. This way, when potential buyers visit the influencer’s website or social platforms, they’ll see your logo and contact you directly if they’re interested in your services.

Step 6: Sales

Now that you have leads, its time to convert them into paying customers. This is where you start establishing yourself as a real estate agency. The first step is to create a business plan, considering the size of your team and how much you’re willing to spend on marketing. To do this, you need to clearly define the problems you’re trying to solve and the benefits your customers will receive by working with you. Consider writing out a small business plan, which you can then update as you expand your business.

A salesperson will then contact you and your team will begin to grow. A lot of real estate agencies get bogged down in administrative tasks, so they underperform in the area of sales. To get the most out of your sales team, you need to consider using a CRM (customer relationship management) system. These systems will keep track of your interactions with customers and allow you to follow-up with them easily.

Step 7: Follow-up

Finally, you need to set up a simple system for follow-up. Just because someone submitted their contact information doesn’t mean you can forget about them. Consider sending a polite email a few weeks after the initial contact, simply telling them that you’ve been thinking of them and that you’re available to help.

You can also set up a sales call a few weeks later to follow-up and see how they’re doing. This will help you determine if they’re a good fit for your agency and if you should continue to pursue them as customers. If you’re doing this by phone, make sure to have a few questions prepared for the call. This way, you’ll make the most of it and ensure that it’s not a wasted call. You can also use this call to introduce them to the other agents and staff at your agency. This will help build trust and show them that you’re a team player who won’t take “no” for an answer.

Remember: your customers are the key to your success as a real estate agency. If you don’t treat them well, you’ll find it difficult to gain loyalty from other agents and brokers. Furthermore, you’ll find it difficult to secure new customers since people will be reluctant to cooperate with a party that isn’t acting professional. To gain the loyalty of existing customers, consider using a CRM system to track their needs, wants, and expectations. Also, look into having regular customer satisfaction surveys to get an idea of what is and isn’t working well for them. In summary, if you want to be taken seriously as a real estate agency, you need to act responsibly, consistently, and professionally.