What is Click Funnels?

If you’re reading this, I assume you’re either already aware of the power of visual marketing and the importance of brand recognition. Still, it’s amazing how many businesses (especially small businesses) don’t actually invest in creating a memorable and engaging visual identity. It’s even more amazing when you think about all the possible platforms and web browsers that customers are using these days.

When designing a website or developing a mobile app, you have many options when it comes to payment processors. Nonetheless, most businesses choose to go with the standard payment processors such as Stripe or PayPal because they’re easy to integrate with. Plus, you already have a relationship with these payment processors from prior purchases or signups.

While this type of setup may be convenient, it doesn’t allow for much flexibility when it comes to marketing. After all, if you want to change the way you communicate with customers, you essentially have to start from scratch. This is where Click Funnels steps in.

What is Click Funnels?

Click Funnels is a tool that helps you build and grow your online business. More importantly, it provides you with the framework, training, and guidance to get you there.

To learn more, you can visit their website at www.clickfunnels.com or read their bestselling book, The Ultimate Guide to Building a Product Realm. Alternatively, you can watch the official How to Use Click Funnels video to learn the ins and outs of this powerful tool.

The Incredible Power of Funnels

One of the primary reasons why businesses choose to use Click Funnels is because they understand the incredible power of funnels. A funnel simply provides a method of organizing and communicating complex information to a large audience. In marketing, a funnel can be used to connect with potential customers, engage them, and convert them into paying customers. The structure and design of a funnel impacts the performance of the business.

Why Are Funnels Important?

Funnels are incredibly important because they allow you to plan the flow of communication and interaction with your customer base. Without a funnel, you’d have no idea where to start or how to end up spending your time. For example, if you want to engage with potential customers through email, you can’t simply send them random emails because you have no idea how to get them to respond. You’d need to set up a funnel so you can target the right audience and communicate with them in the best way possible.

One of the primary purposes of a Marketing Funnel is to get the right people (the right audience) to convert into paying customers. At the top of the funnel, you have your prospecting stage, which is basically how you get the attention of your target audience. From there, you move down the funnel until you hit your conversion stage. On the way down the funnel, you can segment and target the audience based on interests, demographics, and psychographics. In the end, you’ll have filtered your audience down to a manageable size based on which version of the funnel you followed.

The Four Phases of a Conversion Funnel

To further explain the incredible power of funnels, let’s dive into the four phases that make up the conversion funnel.

The first phase is the Prospecting phase, which occurs when you’re actively reaching out to your target audience. During this phase, you’re trying to find prospective customers who have an interest in your product or service and will therefore be more receptive to your offers. For example, you may want to send out emails to people who have expressed an interest in your product or checked out your website. You can also Landing Page, which is a single webpage that serves as the gateway to your funnel. This is usually the first webpage that a user sees when they come to your site. A landing page can be designed to look like a regular webpage or it can be made to appear more like an offer in order to entice the user to click.

The second phase is the Engagement phase, which occurs when you’ve successfully converted your prospective customers into regular, paying subscribers. During this phase, you’re communicating frequently with your current and potential customers to build a trusted relationship. You can also use email marketing to engage with your current and former subscribers and remind them of the value that you provide. You can put together a series of emails (typically with a theme) to keep your subscribers engaged and interested.

The third phase is the Conversion phase, which occurs when you’ve converted your regular paying customers into buyers. During this phase, you’ll be doing a great deal of marketing to drive traffic to your website. Once you’ve established yourself as an expert in your industry, you can start appearing in people’s Top 10 or 20 recommendations, which are curated lists of the best, most popular, or highest-rated products or services in a given niche. You can also use various channels (including SEO, content marketing, social media, and more) to drive traffic to your website. You want to ensure that your prospective buyer has enough information to make a decision and has all the relevant content they need without having to go elsewhere for additional details. At this stage, you want to make sure that you’ve built a trust relationship with your customer and that they feel confident in making a purchase from you.

The fourth phase is the Retention phase, which occurs when you’ve successfully kept your customers interested and engaged. You’ll be doing a lot of marketing to actively reach out to your customers and remind them of the value that you provide. Additionally, you can offer them special deals, discounts, free trials, or a chance to win something if they return.

To learn more, you can visit their website at www.clickfunnels.com or read their bestselling book, The Ultimate Guide to Building a Product Realm. Alternatively, you can watch the official How to Use Click Funnels video to learn the ins and outs of this powerful tool.

Where Can I Use Click Funnels?

You can use Click Funnels to create highly effective landing pages, email marketing campaigns, and complete product websites. Here are just a few of the places where you can use this tool:

  • Circles
  • eBay
  • Instagram
  • Shopping Carts
  • Shopify
  • Medium
  • Twitter
  • YouTube
  • Website
  • Facebook
  • Linkedin
  • Pinterest
  • Snapchat

How Can I Use Click Funnels?

To get started, visit www.clickfunnels.com and click the green button to create a new funnel.

Once you’ve created the new funnel, you can either use the Interaction menu to add an interaction or step, or you can type a new step directly beneath the step that you’re on. In most cases, you’ll want to create a new interaction because this will give you more flexibility when it comes to designing your funnel.

To add an interaction, you need to choose the option that best suits your needs. The most basic option is the Contact step, which allows you to simply enter your email address to receive important notifications from Click Funnels. The Contact step can also be used to collect a person’s email address in case you want to send them a promotional email or use their name in a mailing list.

You can also create a Signup step and a Login step. A signup step is simply a place for your prospective customers to enter their email address or other required information. A login step is where you authenticate them as a member of your site — for example, by comparing a password they provided with a password that you’ve stored in a database. After the customer has completed the login process, you can send them to a Thank You page that rewards them for continuing with the checkout process. You should also set up a Buy Now button at the end of the step so that when visitors reach the end of your funnel, it’s simple to convert them into customers.