You might be thinking about making the switch to email marketing, but are not quite sure how to go about it. If so, this article is for you. We will teach you the simplest and the most efficient ways to make the switch to a fully functioning email campaign. Let’s get started.
Create A Fulfilled Email List
The very first thing you need to do to make the switch to a functioning email campaign is to create a filled email list. Before you start creating the list, you need to ask yourself some important questions:
Why do you want to create a fulfilled email list?
The simplest and the most efficient way to achieve email marketing success is to start with a filled list. A filled email list is simply one that has content that has been delivered to the subscriber. So, create a list of subscribers who have given you their email addresses and then send them all the valuable information you can. If someone has expressed a genuine interest in what you have to offer, you can be sure they will receive your emails. When a subscriber checks their email they will often find a variety of marketing messages. Some might even find a discount code or two for a product they are interested in.
How do you intend to collect the emails?
The simplest and the most efficient way to collect emails is with a form. Something as simple as “Name (required) Email (required) ” can be all you need to get started. Make sure you create a form that is easy to find and use. If you are using MailChimp as your email marketing tool, they have a form that is pre-filled with information you will need.
Do you have a budget for this?
If you are just starting out, you might not have a lot of money to spend on your new email campaign. That’s okay. You can still achieve great results without breaking the bank. The key is to find a way to do less expensive, but equally effective. Consider the following:
- Use a free plugin like MailChimp to collect emails. (You can read our review of MailChimp here.)
- Use a free service like HubSpot to build and grow your email list. (You can read our review of HubSpothere.)
- Use a tool like GetResponse to send powerful transactional emails. (You can read our review of GetResponsehere.)
- Choose an email marketing service that offers a free trial. (You can read our review of OptinMonster here.)
- Consider using a service that provides affiliate marketing. (You can read our review of ClickFunnelshere.)
Set Up Autoresponders
The next step in your process is to set up autoresponders. An autoresponder is a series of emails or other automated messages that are sent out to customers who opt in to a mailing list. When an email is sent out to a customer, it triggers an autoresponder that will follow. So, you have two choices here. You can either set up multiple autoresponders for different lists or you can set up one giant autoresponder for all your lists. It depends on how you want to roll out your new email initiative.
Create Email Content
Once you have a list of subscribers who are interested in what you have to offer, you need to create email content. This email content should always relate to something that is relevant to the audience you are sending it to. The easiest way to understand how to create relevant content is by asking yourself a few questions:
What is the one thing I need to know to make this content effective?
The one thing you need to know to make content relevant is the question of “What is the one thing I need to know to make this content effective?” You need to consider the following:
- Do I need to know the science behind this topic?
- Does this content provide value?
- Is there something specific I need to know to apply this information?
- Is this email content concise?
- Is this content easy to understand?
- Is this content interesting?
- Do I need to read through an excessive amount of content to get to the good stuff?
- How can I make the most out of this content without losing my subscribers?
Once you have answered all these questions for each piece of content you plan on creating, you will be able to determine if it is relevant or if you should keep or discard it. It’s a good idea to create a content checklist to ensure you cover all the basics and make sure you do not skip anything vital. Remember: relevance is often the key to getting and keeping that interested subscriber.
What platform should I use to send this email?
The next step is to consider what platform you should use to send the emails. You have two options here. You can either use your own email server or you can use a service like MailChimp, which provides an easy way to set up a mailing list and then send out newsletters to your subscribers.
How many emails should I send?
The number of emails you should send depends on a variety of factors, but the most vital of which is how long you want your email campaign to last. You want to find the sweet spot where you can easily convince your subscribers to opt-in, but you do not want to overwhelm your subscribers with too much content, especially if it is not relevant.
Ideally, you would like to find a sweet spot where you can send out a series of emails, each one containing valuable information that is worth subscribing for. At this point, you might be thinking that this article is about clickfunnels, but it is not. This article is about making the switch to a functioning email campaign, no clickfunnels required.