If you’re using the Clickfunnels template designer, you’ll notice that its headline blocks are set to two or three lines. This is intended to make those headlines more appealing to potential customers. However, if you prefer your headlines to be longer, you can change this setting from within the designer.
The same thing goes for the body copy in the templates. Even if you prefer short headlines and succinct descriptions, you can change this on the fly. In addition, the image sizes in Clickfunnels are already set to give a more appealing image. You can even choose to crop one of the images from the original size to fit smaller areas or to put more focus on the subject of the photo.
With shorter headings, you’ll have more room to elaborate on your topic in the larger space. This is particularly useful for those who have written a lot of content for their site, but only have a short amount of space in which to catch the attention of potential customers.
For example, let’s say you’ve written a bunch of blog posts about how to cook the perfect steak. If you’ve only got a couple of sentences to work with, you might want to go with a short headline such as:
“How to Cook the Perfect Steak” becomes “The Best Ways to Cook A Steak”
The advantage of this is that it’ll grab the reader’s attention right away. You don’t have very much copy to work with, so you need to make the most of it. This approach ensures that everyone will be eagerly awaiting the next instalment of the series.
No Empty Words
Having “no empty words” is one of the settings you can choose for your articles in the WPLSA (WordPress Plugin LSA) plugin. When you activate this feature, WordPress will stop you from using phrases such as “it is,” “to be frank,” and “to sum up.”
If you prefer to write in informal language, you can enable this setting. However, you should disable it if you’re writing for a corporate newsletter or a newspaper. These are generally written in formal language, so you don’t want to start your articles with “As you may have guessed….”
Another way to make your content more appealing is to use larger images. If your headings and body copy are set to two or three lines of text, chances are your images will be limited in size. To give your images more breathing room, you can either choose to change the size of your headings and body copy, or you can make the image larger. Choosing to change the size of your copy will also help.
To make the images on your website stand out, you can choose to crop them or scale them up. Cropping allows you to shrink the area of an image so that it fits a specific space on your site. Scaling up an image makes it larger than its original size.
When choosing a headline block or an image for your website or blog, keep in mind how much space you have available. If you have a limited amount of space, you can either choose to crop your content or to scale it up so that it takes up less room on your site.
Include keywords throughout your content where they make sense. If you’re writing a blog post for someone else’s website, include those keywords in the title so that the right customers can find you.