In this modern era, there is no static “traditional” approach to business that can efficiently contain changing consumer demands and new digital marketing technologies, like digital marketing platforms like social media. As a business owner, you are constantly driven to analyze marketing performance and get a clear view of how your marketing dollars are being spent to generate the desired results. For these marketing professionals, ClickFunnels offers a solution with its Live Seminar feature.

Why Would You Want To Host Live Events?

No matter what business you’re in, you most likely realize the importance of connecting with customers and clients face-to-face. With a Live Seminar, you are able to do just that.

Having a live event allows you to position your product or service in real-time amongst hundreds or thousands of individuals, all while being able to engage with and collect feedback from the audience. Additionally, you can follow up with individuals after the event, extending the reach of your product or service.

According to HubSpot Blogs research, 82% of consumers find value in attending in-person events compared to 75% who value receiving content via email or digital platforms. Additionally, HubSpot Blogs found that 66% of consumers prefer attending an in-person event rather than a digital marketing one-hour webinar.

Having a live event also allows you to highlight different aspects of your product or service than you could in a concise digital marketing message, demonstrating the multi-faceted nature of your business. Furthermore, live events allow you to connect with consumers on a more human level than online marketing allows. Through an online marketing guide, for example, you can tell consumers all the benefits of your product or service, but your human guide will be able to connect with them on a much deeper level, helping to demonstrate why you are the right choice for them.

How Do I Host A Live Event?

To host a live event you’ll need to rent a venue, get a speakers bureau, and work with a marketing partner who has experience in digital marketing and webinar organizing.

ClickFunnels offers several different ways to host a live event – from little pop-up webinars in your office to massive multi-day conferences in large venues. You can use the tools within ClickFunnels to plan and execute your event efficiently.

The key to successfully hosting a live event is to plan for the unexpected. To ensure you have everything you need and that your event is delivered on time, you should plan multiple backup options in case something goes wrong.

How Long Should My Live Event Be?

The perfect length for your live event is going to be determined by you, the host of the event, and your marketing partner. You want to choose an event length that helps to tell your story, promotes your product or service, and draws in the audience that you’re trying to reach.

If you are new to hosting events, begin with a short and sweet webinar. You can tell your attendees what you’re going to cover, and give them some brief examples of how you will use the information to help them achieve their goals. While the information is valuable, you don’t want to go over one hour because then your attendees will lose interest.

Once you’ve hosted a successful short webinar, you can extend it to a half day, a full day, or even a whole weekend. During the course of the event, you can provide additional value by connecting with speakers and other individuals who have expertise in your chosen topic area. Remember, the more you can do to promote yourself and your products/services during the event, the more successful you will be.

To extend the reach of your event, you can utilize several different methods, such as live-tweeting the event, holding a contest and giving away prizes, or using a tool like Highrise to schedule post-event emails to attendees who asked for more information.