Have you ever wanted to sell your own t-shirt with the click of a button? If so, then you’ve come to the right place! In this article, we’ll teach you how to use ClickFunnels to create a store that sells just about anything. But first, let’s take a trip down memory lane.

The Birth of My Fiancee’s Business

My fiancee, Jackie, and I had been dating for a couple of years before we decided to move in together. We both worked full-time but had lots of free time during the weeknights. When she told me she wanted to open an online store, I knew I had the perfect partner. She had a creative mind and a business gene that I lacked.

Jackie studied e-commerce and affiliate marketing at the University of North Carolina at Chapel Hill. After earning her degree, she started working on several online stores, gradually growing her clientele. Since she was new to the world of online marketing, she used my expertise as her own in-house market-maker. When she had a specific need for my services, she would contact me and I would happily oblige.

A Store That Does It All

Jackie and I both love to travel. One of our favorite vacations is to Thailand. We visit the stunning islands of Koh Phangan and Koh Tao in the summer and fall, and we always bring our swimsuits along just in case. The water is warm and the beaches are beautiful. It’s the perfect place for a relaxing vacation.

When we returned from our trip, I suggested we open a store there to sell our favorite thailand-inspired shirts. After a little convincing from me (the wedding ring salesman!), she agreed.

Jackie and I picked out the best locations on both of our favorite island chains. We used Shopify’s store-in-a-box service to get up and running quickly. Then we used the ClickFunnels backend to personalize the stores and add products. Everything about the store, from the stock, to the design, to the information displayed about each item, was custom-created.

The Difference In Quality Between A Draft And A Finished Product

Before we open up the store, we needed to decide which type of shirt we wanted to sell. We were both partial to the all-blue look, but we wanted to add a touch of red to the collection. For our first prototype, we used a simple home printer to put to bed the tees we ordered from China. They arrived damaged at first, so we had to make a few adjustments to the design before we sent them out.

After we made the improvements, we discovered the printer we had wasn’t powerful enough to produce the texture and color of the finished product. This is why we decided to DIY our shirts. We knew we wanted the best texture and the most authentic colors. The best way to achieve that is with a laser cutter. We have an old paper cutter from the 1980s that we used for the job. It has a built-in fiber-optic light which makes it much easier to use. We cut out dozens of shirts for different beach weddings and parties we planned to attend that summer.

Pricing And The Biggest Challenge

Pricing was the biggest challenge for us. We wanted to set our prices fairly high because we were determined to make a profit. Our default answer to this problem is: try everything! There are so many different tactics we could have taken, but we decided to experiment with various discounts. After a couple of weeks, we discovered that offering a 5% discount for a limited time brought in the most revenue. We give this special offer to people who subscribe to our blog and sign up for our mailing list.

Subscription Management

We didn’t want to rely on one-time purchases from clients, so we developed a subscription system. This is where we collect monthly donations from our customers. Their monthly donations fund our activities including travel, product buys, and website maintenance. This is how we generate our revenues. While this is not a get-rich-quick scheme, it’s a profitable one. We want to provide value and security to our customers and brand ambassadors and earn a decent living while we do it.

Where Should I Sit Or Stand When I’m At My Computer?

When we first opened the shop, we found it awkward to take orders from customers while we were seated. After a few months of doing it, we started to grow accustomed to the idea. This is one of the things that make us feel queasy now when we think about our store. Since we are in the e-commerce industry, we knew there was a better way to handle customer orders. We now take them from wherever we are sitting at the time. This means we are able to interact with customer while they are still searching for items on our site.

Since our store is online-only, we don’t need a separate warehouse to store the t-shirts in. This saves us both time and money. The most crucial part of our operations is managing the stock. We use the ClickFunnels inventory management features to keep track of our inventory and purchase orders. Thanks to these features, we are able to maintain our inventories as we go through them, instead of keeping large amounts of inventory on hand. This prevents us from having to order more materials when our stock is getting low. Instead, we pull products directly from our inventory when they are needed.

The Secret To Our Success

At this point, you might be wondering what made us successful as entrepreneurs. It’s all about the people. Without our amazing network of friends and family, this entire journey would not have been possible. They believed in us even when we had no faith in ourselves. We are grateful for their support and love them dearly.

This also helps us to be patient. It’s easy to get discouraged when you don’t succeed straight away, but our loved ones helped us to keep our eye on the prize. They knew how much we wanted this and were there to celebrate with us when we finally made it.

In addition to our loved ones, we were also lucky enough to have found a great attorney. He helped us to navigate the legalities of starting a business and being an employer. Without his guidance, we would not have been able to work through every obstacle in our way. We are grateful for his willingness to take the time to learn more about what we needed and his ability to help us move forward.

Last but not least, we want to give a shout out to Shopify for creating the ultimate tool for online merchants like ourselves. We can’t stress enough how important it is to have an online store from the get-go. It makes everything so much easier. The fact that we can use Shopify to build and manage our store means we don’t have to learn code or get bogged down in technicalities. We can focus on what’s important – running our business.


We hope this article taught you a few valuable things. One, that you might want to consider selling your own t-shirt. Two, that you can use affiliate marketing to generate revenue. And three, that you can use ClickFunnels to streamline the process of getting your store off the ground.