What would your ideal client look like? Someone who easily finds their way to your website, clicks on the offers and takes action right away?
Well, you’ve probably spent a lot of time thinking about this question, trying to put yourself in your customer’s shoes and imagine how they would get in touch with you. Maybe you’ve even considered creating a buyer’s persona and experimenting with different messaging for different types of customers. But regardless of your approach, you’ll need a clear idea of how to set up your clients with a CRM or marketing automation software so you can follow up with each person and track their progress through the marketing funnel.
Why Do You Need a CRM Or Marketing Automation Software To Market to Your Clients?
The biggest reason you need a CRM is to follow up with your leads. When a consumer buys a product or signups for a service, they expect you to follow up and make sure they are getting what they need. And what better way to keep in touch than with a handy dandy contact form that auto-submits to your database when a new lead clicks the button? The CRM will keep you informed of their activities (if you’ve opted in for email updates) so you can stay in touch and continue the conversation. Even if you’ve got a salesperson on the phone, they’re going to be hard-pressed to have a one-to-one conversation with every lead that comes in. That’s why you need the CRM to help you stay in touch and continue to nurture the relationships with your customers.
How Do You Follow Up With New Clients?
There are several ways you can follow up with new clients, but the most effective one is with a drip email campaign. Consider what would happen if you sent an email to a consumer that was simply a rehash of what they read in the last email you sent them. Most people are going to delete it, as it is very likely that they’ve already received it before. But if you use a drip campaign, you can put in place a series of emails that will progressively introduce you and your company to the person reading it. You could start by reminding them of the service you provided them, followed by a pitch for a different product or service you offer, and then finally, you could ask them to take some action. With each successive email, you are gradually increasing the chance they will take some sort of action.
Setting Up Your Client With A Website Name Is The Key To Effective Follow Up
So, you’ve decided to pursue online marketing as a way to reach more people and grow your business. You’ve spent a lot of time thinking about the perfect website to represent your brand. And now that you’re finally launched, you’re wondering how to get the most out of it.
One of the best things you can do for your website is to register a.com domain name for it. This is because when someone types in www.yourwebsite.com, they will see your site come up on the first page of results.
Now, you want to ensure that when people click on that link, they are taken to your site – a place that matches their interest in your product or service. So you’ve got two choices here: You can either choose a hosting service that offers one click installation for WordPress or you can use a domain manager to register your existing WordPress site.
If you’ve opted for the first route, you’ll need to consider what type of content you should be creating to pull in the most leads. After all, you need new leads to continue the growth of your business. So, create content that is going to be valuable for your target audience. This could be an eBook that teaches them how to efficiently use your product or service, a guide to the best places to eat and drink in your area, or even a list of the top tips for DIYing at home. The important thing is that you are always developing content that is going to be valuable to your target audience.
Keep creating content that is valuable for your target audience and eventually, you’ll start to see leads come in and grow your business.
If you’ve opted for the second route and picked a hosting service that offers one-click installation for WordPress, the process of setting up your client with a website is very similar. All you need to do is log in to your hosting account and click on the install button for WordPress.
From here, you’ll need to set up a new blog. When you’ve done this, you can log in to your WordPress dashboard and install a free ClickFunnels addon to begin setting up your client with all the pieces you need to get started (this is why you should have opted for a hosting service that offered one-click WordPress installation).
Once you’ve set up your add-on, you can begin creating content and driving traffic to it. When you get some initial traction, you can then move to creating more valuable content that is more likely to convert.