You may have heard of affiliate marketing, but perhaps not entirely what it means. Affiliate marketing is a type of performance marketing that earns you revenue when someone clicks a recommended product or service and makes a purchase or enters a contest. Simply put, when someone clicks a link or button that takes them to an affiliate sales page or site, you earn a commission (typically around 3-10% depending on the affiliate program). Sounds pretty straightforward, right?
Why You Need An Affiliate Platform
You need an affiliate platform for many reasons, and we’ll discuss a few of them. First, if you want to be able to promote products you’ve had interest in promoting, you need a place to house all those products. Second, you need a way to track the performance of your affiliate program. Third, if you want to be able to learn from what works and what doesn’t work with specific products or platforms, you need to track that as well. Finally, if you want to be able to connect with other marketers and entrepreneurs who are working hard to grow their businesses, you need an affiliate platform.
Setting Up Your Affiliate Platform with ClickFunnels
If you’ve ever tried to set up an affiliate sales platform with any other ecommerce tool, you’ll know that it isn’t easy. Why? Because most ecommerce tools were not designed with affiliate marketing in mind. Thankfully, ClickFunnels was and this is one of the reasons why we use and recommend them.
We’ll walk you through the process of setting up an affiliate platform with ClickFunnels so you can see what makes them special and unique.
How To Set Up Your Affiliate Platform With ClickFunnels
You can use the simple drag and drop structure of ClickFunnels to create an affiliate sales page in less than 10 minutes.
Let’s get started.
Step 1: Select a Niche
The first step in creating an affiliate program is to decide on a niche. A niche is a “small market or segment” within the large market for a product or service. For example, the fitness niche is a segment of the general population who are interested in weight loss and exercise. When you choose a niche, you narrow your target audience and tailor your content to appeal to a specific group of people. When choosing affiliate products to promote, it’s important to keep in mind your target audience’s needs and interests.
For example, if you’re promoting skincare products, you might want to choose a niche like anti-aging that suits your needs. Or, if you’re targeting women, you might want to look into a parenting niche to build your audience.
Step 2: Decide On The Products You’ll Be Promoting
Now that you have your niche picked out, you can move on to selecting the products you’ll be promoting. Your first step should be to do some research on the best affiliate products for your chosen niche. With affiliate marketing, the more you know about the products you’ll promote, the more you’ll be able to choose the right ones. If possible, find a reputable vendor that is associated with a brand and offers high quality products at affordable prices. Also, look for products that are currently hot in your chosen niche.
Keep in mind that choosing affiliate products is more than just picking out a list of products. You’ll also need to create promotional materials for the products including things like landing pages, sales letters, and more. Don’t worry, we’ll walk you through all of this.
Step 3: Set Up Your Amazon Affiliate Account
Before you can begin promoting affiliate products on your site, you’ll need to have an Amazon affiliate account. You can create an Amazon affiliate account using your email address. Don’t worry, we won’t send you spam. Just keep in mind that Amazon can see your email address and may contact you about products they think you’ll be interested in. Alternatively, you can use your Facebook account to create an Amazon affiliate account. Just click the “Get Started” button and follow the prompts.
Step 4: Customize Your Amazon Affiliate Dashboard
When you have an Amazon affiliate account set up, you’ll be taken to your dashboard. This is where you can see all the products you’ve chosen to promote and will receive a commission for whenever an affiliate clicks a product on your site. To access your dashboard, click on the gear icon in the upper right corner of the page and select “Dashboard”.
The dashboard will then display all the products you’ve chosen to promote along with associated metrics such as how many clicks each product has received.
Step 5: Promote Your Products On Social Media
The best way to gain credibility with potential customers is to establish yourself as an expert in your chosen field through your social media platforms. Start by using your preferred social media channel to examine and analyze trends within your niche. Then, when you find a product or service that you think will benefit your target audience, you can begin sharing your thoughts online.
Sharing your expertise on social media will help establish you as a thought leader within your niche. When a potential customer encounters you on social media, they’ll be able to learn more about your industry from your comments and posts. Additionally, you can begin building your online community of experts by connecting with other industry leaders on social media.
Building A Team Of Affiliates
If you want to create an effective affiliate marketing program, you must build a team. Just like any other team, you’ll need people with different expertise. To start, you’ll need someone to build your product list. Then, you can hire a freelance graphic designer or webmaster to create the templates for your affiliate sales pages and trackers.
Depending on your own expertise, you might also want to get involved in the ongoing development of affiliate products. If you’re a computer programmer, you can create your own product or find a freelancer to build a software product that can automate affiliate marketing for you. Similarly, if you have an expertise in marketing or sales, you can start your own marketing company and affiliate marketing program or partner with a company that already has an established affiliate program to promote their products.
The Bottom Line
If you’re serious about creating a successful affiliate marketing program, it’s important to find a tool that was built with that in mind. Luckily, ClickFunnels was built for just that purpose. With their simple, straight-forward drag and drop functionality, you can build an entire affiliate sales platform in no time at all. Plus, since they’re headquartered in San Francisco, you’re sure to find experts available for help should you need it.