Getting customers to purchase what you’re selling is one of the most crucial factors for any business. It can be tricky to gain loyalty from potential customers who have many options at their fingertips. That’s why you want to ensure that each step of their buyer’s journey is as quick and painless as possible. One option to achieve this is through online ordering. Having an online ordering platform is essential for any business, but what type of platform should you use? In this article, we will discuss two of the most popular options, ClickFunnels and Shopify.

The Pros And Cons Of Each

When it comes to online ordering, there are several popular platforms that you can choose from. They all have their perks and quirks. Here are some of the pros and cons of each platform.

Shopify

Shopify is a popular e-commerce platform that’s often referred to as a “mini-eBay.” It was designed to help small businesses and entrepreneurs set up online stores within minutes. What makes it truly great is that it integrates with hundreds of services and plugins to make it incredibly easy to set up shop. Additionally, because it’s so popular, there are thousands of templates and themes to choose from. When you’re starting out, it can be hard to find a good theme that suits your needs. With Shopify, you can get a quality product that will seamlessly integrate with your store.

ClickFunnels

If you’re reading this, I assume you’re either a business owner or an aspiring one. If this is the case, then you’re most likely familiar with ClickFunnels. It’s one of the most popular tools to help with online ordering. What makes it unique is that it was designed to be a one-stop-shop for web designers and marketers who want to build landing pages, sales pages, and email marketing campaigns. It does this by giving you pre-made templates that you can customize with your own branding and images.

What differentiates ClickFunnels from Shopify is the ability to create “eCommerce stores” right within the platform. This means you don’t have to go outside of ClickFunnels to find what you need to sell your product. With eCommerce stores, you can integrate payment gateways such as Stripe and PayPal as well as review systems such as Shopify’s own or 3rd party systems like Sage Bazzle and Fresh Mailbox.

Final Takeaway

As you can see, each platform has its perks and quirks. For a new business, Shopify is a fantastic choice since it provides you with a solid base to build upon. It also has a ton of 3rd party integrations that make managing your store a breeze. For one-off e-commerce stores, or if you want to keep things very simple, then ClickFunnels is the best option since it provides you with a pre-made e-commerce store that you can launch straight away. Whatever your needs, Shopify and ClickFunnels can help you get started.