One of the most important things to consider when creating a funnels is how you will handle the redirection of users. The redirection process is often times the most critical part of the funnel since you don’t want to lose any potential leads along the way. To ensure that you’re keeping your leads as close to the top of the funnel as possible, you’ll want to implement a strict procedure for handling redirection. This post will discuss how you can setup a redirection in Clickfunnels.
Define Your Target Audience
The first step to properly setting up a redirection is to define your target audience. This process is often times the most critical step since you’ll want to ensure that you’re not sending anyone to a page that is not relevant to them. If you’re using funnels for multiple niches then you can use the funnels dashboard to easily define which audience is redirected to which funnel. The following screenshot shows an example of how the target audience is defined on the dashboard.
Once you’ve defined your target audience, take a moment to think about your current customers and prospects. Consider what they value, what motivates them, and what makes them unique. Use this information to identify key words and phrases that you should incorporate into your redirection messaging. Using these words and phrases as part of your content will make it much easier for users to find the information they’re looking for.
Decide What to Redirect
The next step is to decide what you’re going to redirect. It’s important to have a clear idea of what is being redirected before you begin implementing. You can always add more pages to your funnel at a later date, but it’s important to establish a clear direction from the start. Once you have your funnel set up and are browsing through the different pages, you can consider what should be redirected. Bear in mind that you’ll want to keep your redirected audience engaged and in the funnel as long as possible. This way, you’re ensuring that they’re not discovering the information they’re looking for somewhere else and then leaving your site. Consider what would cause them to leave and decide whether or not it’s worth going through the trouble of redirecting them. You can also use the funnels dashboard to view this information. The following screenshot shows an example of the pages that are being redirected to in the dashboard. You can see that the default option is set to the homepage. However, you can set this value to any other URL you’d like by clicking on the pencil icon next to this option.
Choose the Right Location For The Redirection
The last step before you begin implementing is to choose the right location for the redirection. There are three important things to consider here:
- The destination URL
- The destination page
- The status of the page (what’s the current status)
The first and most obvious choice is the destination URL. This is the URL that you’ll visit after being redirected from the original page. Bear in mind that you’re going to add this to your browser’s URL bar so it’s important that it’s relevant and easy to find. Consider something like this:
Each of these URLs is relevant and easy to find. However, the last URL is something different. It’s the sitemap for the website. This is usually a page where you can define different layouts for different types of phones and tablets. While this may be an important page for the website, it’s probably not what your reader came for in the first place. Choose a destination URL that’s relevant to the content your reader is seeking. If you get this part right, the other parts will follow.
Test Your Redirection On A Minor Change Or Incremental Build
Once you’ve implemented your redirection, you’ll want to test it on a minor change or incremental build. This can be something as simple as adjusting the color scheme or design of a page. You can always go back and fix these things, but it’s important that you’re testing the redirect on a small scale to ensure that it’s working as intended. Do this by either:
- Going to your website’s homepage
- Creating a new page
- Adding a new product
- Changing the content of an existing page
- Populating a form with data
- Adding a comment
- Responding to a comment
- And so on
Each of these options is relevant to testing your redirect. Remember, you’re only testing it on a small scale. Once you confirm that it’s working as intended you can fully implement the changes you’ve made.
Monitor The Results Of Your Redirection
Finally, once you’ve implemented your redirection, it’s time to monitor the results. This process is often times the most difficult part since, like I mentioned before, you don’t want to send anyone to a page that’s not relevant to them. Luckily, there are tools that can help with this process. The first step is to log in to your Clickfunnels dashboard. From here, you can access all of your funnels and, importantly, the results of your redirection. The following screenshot shows an example of this in the dashboard. As you can see, the “Blog article” funnel is now being redirected to the home page of the site.
From here, you can view all of the results of your redirection. Keep an eye on the conversion rates and traffic for each of your funnels. Consider what’s working and what needs to be changed. The more you monitor the results, the easier it will be to continue improving.
At this point, you have an idea of how to set up a redirection in Clickfunnels. Hopefully, this article helped you understand the process and why it’s so important to get this part right. Setting up a redirection is an essential step for any funnel, but it’s particularly critical for SEO-related funnels. Having a clear direction and relevant destination URL is the key to keeping your leads as close to the top of the funnel as possible.