You’ve probably heard of Shopify, an online store builder that helps businesses of all sizes and types to launch their own online stores. With Shopify, it’s incredibly easy to set up your own online store, and the marketing tools are incredible. But, what if you want to sell a product that doesn’t fit within the boundaries of what Shopify offers?
In this article, we’ll discuss one method of using Shopify to sell ClickFunnels.
The Product You’ll Need To Sell
Before we begin, let’s establish what you’ll need to sell for this method. You’ll need a product that’s been designed for online ordering and shipping, such as ClickFunnels. Then, you need to ensure that your chosen product is legal within the boundaries of what Shopify offers. For example, you can’t sell dog food online, or you’ll have technical compliance issues with the regulatory bodies overseeing online sales.
Once you’ve established the legality of your product, you can move on to the next step.
Set Up The Shopify Store
To begin, you need to visit https://my.shopify.com and click on the Create Store button. This will take you to the Shopify Create Store screen. On the left-hand side of this page, you’ll see all the available templates for your store. In the example below, we’ll use the Blank Store theme, which is perfect for our needs.
As you can see, the Theme has established a clean white environment for our store. Above the fold, we have a couple of featured products, including an Amazon Best Seller and a highly recommended product from Waterstones, a famous book store.
To the right of these, we have basic information about our store, such as the name we’ve chosen (Bookends), a brief description, and a pricing table. Above all else, we’re concerned with establishing credibility as a seller of legal products, so we’ve kept the store’s name short, simple, and to the point. We can also see that the store is currently set to operate independently, without any affiliations or connections to other businesses.
Next up is the Payment Methods section. Here, we can select the method of payment we’ll use to take orders from our customers. In our case, we’ll be using PayPal as our primary method of taking payments, since this is the easiest and most convenient for our customers. Then, we have a secondary method of taking payments, in the event that PayPal isn’t available.
Add Your Products
On the far right-hand side of the page, we have a big green Add Products button. When clicked, this will bring us to a pop-up where we can add products to our store. In our example, we’ll choose to add a print version of the Amazon Best Seller, for which we’ve received a small commission.
Above the fold, we have a table listing all the products we’ve added, including the Amazon Best Seller. This is essentially a catalog of what’s available for sale in our store. As a beginner, it’s best to add only those products you’re confident will sell well, and remove those you’re unsure will appeal to customers. Remember, you’re not risking anything by adding unproven products to your store.
At the top of the table, we have a column of three boxes listing the sizes available for each product. This is a great place to offer different sizes of a product, as you’ll see below. When a customer selects a size, they’ll be taken to a pop-up where they can add the item to their cart. If the product is available in multiple sizes, then this is the place where you can let your customers choose which one they want.
Below the sizes table, we have three columns of four boxes. These are our recommended products from Waterstones, Penguin, and Simon & Schuster. These are well-known book publishers, and the fact that they’ve taken the time to recommend my store to their customers is a great sign that we’re on the right path to gaining credibility as an online bookstore.
Above all else, look for quality products that your customers will enjoy and value. If a product doesn’t meet your standards, then it’s time to reconsider that product and find one that does.
Make Sure Your Prices Are Correct
It’s important to keep in mind that customers who visit your store may not be familiar with pricing. In general, most people assume that the bigger the price tag, the more luxurious the product. However, this isn’t always the case. Sometimes, a product’s price can be its distinguishing factor. To prevent any surprises, it’s best to choose your prices carefully and make sure the amounts are correct.
As mentioned above, we’ve added the Amazon Best Seller to our store. When the product page for this particular item loads, we can see it has three price options: $11.99, $12.99, and $13.99, each with a “buy now” button.
If we were to choose the $13.99 option, this would be the amount we’d pay after discounts (if any) are applied. The reason this is the best option is because it’s the most popular one and also because it’s the most expensive. However, if we’ve underestimated the popularity of this product, then it may be a wise choice to choose the other two options, which are both discounted.
If we leave this page and come back later, we’ll see that the price of the Amazon Best Seller has been adjusted to $12.99, which is the price we’d pay after discounts (if any). This is a great example of how careful you should be when calculating the prices of your products. To prevent any unpleasant surprises, it’s best to double check the prices of your products before putting them on sale.
Make Your Store As User-friendly As Possible
Now that we have our products added and prices locked in, it’s time to make our store as user-friendly as possible. Above the fold, we have a column of links, which can be used to navigate our store. Next to these, we have search fields, where customers can search our store’s products by keyword or by author. Then, below these are three product boxes, which are slightly larger than the other ones, indicating this area of the page is more important to us.
On the left-hand side of these three boxes, we have navigation arrows, which will bring our customers directly to the areas of our store they’re most interested in, whether it’s the search results, the prices, or the products themselves.
Make Sure Your Page Loads Quickly
Just because your customers are ordering merchandise online doesn’t mean they want to wait forever for your site to load. To prevent any unpleasant surprises, it’s important to load your site quickly and keep your customers engaged.
Above the fold, we have a column of three links, which will take our customers to different areas of the site. Above these, we have a row of social media icons, which our customers can use to stay connected to us, should they wish. Next to these, we have a “read now” button, which will take our customers directly to the article they’re most interested in reading.
To the right of these, we have basic information about us, including our contact details and a small icon for our customers to find us on social media. Above all else, we want our customers to enjoy their experience and come back for more.
Make Sure Your Site Looks Professional
As a business owner, it’s important to find a way to present yourself in the most professional manner, both online and offline. To create a professional image, it’s essential to have a website that looks good and is easy to navigate. However, for those times when you don’t have a website or you’re simply not comfortable with technology, there’s still a way you can present yourself professionally. Sometimes, all it takes is a little bit of old-fashioned manual labor.
As a store owner, you’ll be doing a lot of driving to and from different locations. If you’re looking to make your store look professional, then consider investing in a minivan or a cargo van. These are large vehicles that can hold a lot of your inventory, and they’ll give you a clean and professional look when driving around your town. If you live in a large city, then consider renting a luxury sedan or an SUV. These will give your business that extra touch of professionalism.
If you’d like to learn more about how to sell ClickFunnels with Shopify, then feel free to reach out to us at anytime!