You’ve probably heard of Shopify, the “Amazon of commerce,” or the ‘everything store.’ It’s the biggest eCommerce platform around, currently standing at around 10 million active merchants and 20 million monthly active customers worldwide. It is also one of the most popular platforms for online stores, especially since it was originally designed for small businesses. But, did you know that you can use Shopify to create professional marketing and sales funnels, like those used by major online retailers?
The fact is that the platform offers so much more than just selling products online. In fact, you can use it to grow your business in so many ways, from taking orders to providing support and handling payment to capturing and analyzing sales data. Naturally, this can make it a lot more complex than just setting up a simple online store, right?
Well, apart from the massive advantage of having one of the world’s biggest eCommerce platforms as a backbone, what’s next? More importantly, how can you promote a business that you’ve built using a free platform like Shopify?
The answer lies in understanding what makes up the average Shopify store, or ‘shopsite.’ To put it simply, the more complex your funnel, the better. That’s because the more steps and decisions a customer has to make before they receive what they want, the more likely they are to fall off at a certain point and not come back. The more friction there is in the conversion process, the more money you’re likely to lose. This is why you want to use a platform like Clickfunnels to create your sales funnel.
What is a sales funnel?
Simply put, it’s the path that customers take to reach a purchase point. For instance, if you sell shoes, the sales funnel may start with someone visiting your website, reading about your products, engaging with you on social media, and then finally making a purchase. This is also known as the ‘converting path,’ and it is what you should aim for, whether you’re using a free platform like Shopify or a paid one, like WooCommerce or Marketato. Think of it like a funnel, with your business at the top and customers at the bottom.
There are different types of funnels, each with their own merits. For instance, you may decide to use a laser-focused sales funnel for your travel agency business, whereas a less focused one would work better for a fashion store. Essentially, it’s all about the individual needs of your business and the type of products you sell.
How to Set Up a Shopify >Clickfunnels Integration
The first thing you should do to connect Shopify to your Clickfunnels account is go to your Shopify dashboard and click on the ‘settings’ cog at the top of the page. Then, from the drop-down menu, choose ‘integrations’ and then ‘clickfunnels.’
Now, you’ll need to create a new integration between your accounts. This is a one-off process which will only take a few minutes. You’ll need to input your Clickfunnels and Shopify account credentials. To create an integration, you’ll need to pick either a shopping cart or checkout funnel. Once you have this set up, you can begin configuring your Shopify store.
What are shopping carts and checkout funnels?
Shopping carts and checkout funnels are elements of a sales funnel, which means they both serve the same function and can be used in conjunction with one another, like a pair of trousers.
The difference is that a shopping cart is a collection of products a customer has in their shopping bag or basket while they’re checking out. A checkout funnel, on the other hand, is the portion of a sales funnel that a customer takes after making a purchase. This could include registering for your business’ mailing list, checking out a receipt, or navigating your website’s blog or social media channels. Essentially, a shopping cart is what a customer has in their hands at the end of a purchase while a checkout funnel is what happens after the purchase. This is why you may see different components of a sales funnel, like a shopping cart and a login form, represented in a single image in your browser.
Configuring a Shopify Shop
Now that you have your Shopify account set up with Clickfunnels, you can begin configuring your store. The first thing you’ll need to do is set the order in which users will be presented with products. By default, all of Shopify’s shopping carts and checkout funnels have a ‘buy now’ button at the bottom that takes a customer to a secure shopping cart. This ‘buy now’ button is what makes the whole process of checking out as easy as possible for the customer. This is also why you’ll often see it included in the ‘shopping cart’ image in a browser.
However, you may not want the ‘buy now’ button to appear at the end of every product presentation. Instead, you may want to integrate this with a ‘next article’ button or have a ‘notification’ or ‘learn more’ button appear instead.
You’ll also need to decide how you want credit card information to be collected (via swipe or enter). Finally, you may want to choose whether or not to allow customers to review products before they purchase them. This is often done for privacy reasons. However, you can choose to enable or disable reviews for any given product.
When you’re done, you’ll need to click on the ‘save’ button at the bottom of the page to complete the process. And that’s it! You’re now set up and ready to go with a functioning Shopify store and a professionally designed sales funnel.
The fact is, Shopify is a powerful and popular platform that can be used for so much more than just selling products. Using this platform, you can easily set up a completely functioning business with a sales funnel that will help you track customers, identify problems, and find opportunities to grow your business.