You’ve probably heard of ClickFunnels. We’re pretty sure you’ve heard of it because it’s one of the most popular free tools offered on the web. The software, offered by the company Squarespace, was originally created for Amazon sellers who wanted to streamline the process of setting up their online stores. Nowadays, it’s used for all kinds of businesses – regardless of whether they sell products online or not.
We love using ClickFunnels. Not only does it help us get our website up and running within minutes, but it also allows us to build out the shopping cart and check out process without ever leaving the comfort of our browsers.
Below, we’ll outline the steps you need to take to use ClickFunnels for your online business.
Setting Up A Product In Amazon
If you’ve been dicking around with web design for a while, then you’re probably aware of how hard it can be to design a fully functioning online store. Amazon has made it quite easy to set up a product in their shop. You need to do the following steps to create a product:
- Log in to your Amazon account
- From the homepage, click on the small ‘products’ icon in the top right
- Select ‘Create a product’
- Give it a human-sounding name (we recommend upping the ante and calling it something like ‘Proformative’ or ‘Squarespace
- Enter a brief description of the product
- Select the categories that apply to your product
- Add images of the product
- Click on ‘Next’
- Select a selling price
- Make sure you’ve got a good description written for your product
- Click on ‘Save’
Once you’ve finished creating your product, you’ll be taken to your product’s page on Amazon. Click on the ‘Buy’ button to view your products and place an order if you’d like. You can do this even if you haven’t sold a product on Amazon before.
Creating A Landing Page For Your Product
You don’t need a landing page to sell a product on Amazon. However, we recommend you create one for the following reasons:
- it makes it easier for customers to learn about your product
- it shows customers that you’re serious about selling the product
- it provides a basis for SEO
You can use the ‘Product page’ in Squarespace to create a basic landing page for your product. Alternatively, you can use another service like Unbounce or GSA for that.
Setting Up An Email List
You can also use your product page to collect emails. When customers click on the ‘Buy’ button on your product page, they’ll be directed to a ‘Subscribe’ page. On this page, you can ask customers if they’d like to receive emails when you’ve got new listings or discounts available. You can use a tool like MailChimp to create an email list. You can also use the same page to add another form of content: a video, an audio file, or a combination of the two. We’ve even seen people use this space to display a Google Maps location with directions to their physical address.
Why not? Every little bit helps. Especially if you want to build a successful online store.
Creating a product in Amazon is easy. Setting up a landing page for your product is also easy. Using Amazon’s email services to collect leads is quite easy. But, the trick is in keeping those leads engaged and motivated to make a purchase.
That’s what takes talent and a bit of cunning. If you build a good funnel with the right content, videos, and offers, you’ll be able to generate some steady leads and grow your business quickly.