You may be familiar with the term “squeeze page” if you’re someone who gets a lot of value out of affiliate marketing. A squeeze page is a landing page that an affiliate marketer or a brand builder can use to drive traffic to a product or service. The page usually consists of a few key pieces of information, a form, and possibly a video or an image.
The benefit of a squeeze page is that it requires very little effort to set up. Basically, you just have to put in the time to gather all the necessary information and design the page. Once it’s done, you can easily replicate it across different platforms, making it much easier for your audience to find.
Below, you’ll discover how to create a squeeze page in the ClickFunnels platform. Using this tool, you can easily design marketing pages for your blog or for use on a website.
Set Up A Squeeze Page In ClickFunnels
To start, you’ll need to create a new funnel in ClickFunnels. When creating a funnel, you have the option of either using the pre-designed templates or of designing the page from scratch. Since we’re designing a squeeze page, we’ll use the custom design option.
After giving your new funnel a name and an icon, you’ll be taken to the next step, where you can choose the type of page you want to create. For this example, we’ll use the standard sales page, as shown in Figure 1.
Next, it’s time to add a couple of key pieces of information about your product or service. In this case, we’re going to use the subtitle as the first piece of information and a discount as the second. You can also add a picture of a person using your product or service, which can be a great way to catch the attention of potential customers, or a logo or brand icon for your business. Finally, you’ll need to add in the form of a call-to-action (CTA). In this case, we’ll use a button with the text “Learn More”.
Once the page is finished, you can click on the blue “Publish” button to launch it into the wild world of affiliate marketing (if you’re using this option with ClickFunnels).
Add An Embed Code To Your Page
To display your squeeze page in other websites and blogs, you’ll need to add an embed code to the page. When an article author includes a certain code in their blog post, their readers will be able to click through to your page and find out more information about what you offer. For example, if we wanted to add an embed code to the page so that someone could find out more about residential roofing, we would click on the text “Learn More” and look for the small blue box in the upper right-hand corner of the page.
Once we found it, we would copy the HTML code that’s displayed inside.
Then, we would go back to our roofing website and paste the code into the HTML file of our website. After saving the file, we would visit our website and find that the code was seamlessly integrated into our page.
Use An Analytics Tool To Track Conversions
To track how people are interacting with your squeeze page, you can use Google Analytics. When someone comes to your page and takes the action you want them to (i.e., makes a purchase or fills out the form), you’ll be able to track that interaction using the analytics tool. You can use the Google Analytics dashboard to easily find this information.
In our example, we’ll be using the Google Analytics dashboard to find a conversion. In Figure 2, you can see that a user came to the homepage, navigated to the roofing section, and took the desired action (i.e., entered their email address).
Because this happened on a standard sales page, we’ll look for conversions (i.e., sales) in the Top Reasons For Visitors section of the analytics dashboard.
Use A/B Testing To Improve Your Squeeze Page
To help you test different variations of your squeeze page to see which one performs best, you can use the free version of Google Analytics. With this tool, you can easily track the performance of different page variations and pick which one you want to use going forward. To start, you’ll need to create a new email account in Google Analytics and make sure that all of your landing pages are linked to this email account. This will help you track any conversions that may occur on these pages (see above for an example).
After you have this set up, you can head back to your Google Analytics dashboard and click on the gear icon in the upper right-hand corner.
From here, you can choose to go into “Accounts” and set the “Behavior” for your accounts. In our case, we’ll choose “Landing Pages” and then choose the page that we want to optimize (in this case, the roofing page).
Next, click on the “Optimize” button to begin the A/B testing process. This will display all of your pages in the order in which they were created. To begin the test, simply click on the first variation of your page and track the statistics, as seen in Figure 3.
From here, you can choose to continue testing different variations of your page or to finally pick the one that you want to use going forward. If you decide that you want to continue testing, simply click on the “Next” button on the toolbar and move onto the next variation of your page. You can repeat this process for as many variations as you want to try out.
Use A/B Testing To Improve Your Overall Marketing Strategy
While A/B testing is a great way to find the optimal version of your squeeze page, you can use this tool for much more than that. You can try out different marketing strategies and pick the one that performs best. For example, if you’re looking for ways to get more women to your website, you can try putting up different billboards with images of beautiful women or with phrases like “gorgeous products for gorgeous women,” changing the behavior of your potential customers through different marketing campaigns.
To get started, simply click on the “Next” button on the toolbar in the Google Analytics dashboard and choose the variation of your page that you want to use to test the different approaches. From here, you can click on the “Start Test” button to begin implementing the changes on your site. Once the test is done, you can click “Save” and continue working with the results or come back and re-test a different variation if you want.
Use The Email To Leads To Convert
One of the critical elements of a successful squeeze page is the follow-up email that the company sends to the person who fills out the form. You can use the same approach on your website (if you set up an email capture box on the site). When someone fills out your form, you’ll be able to follow up with them to get more information or to schedule a call or an in-person meeting. When they visit your website again after submitting the form, you’ll want them to see that follow-up email and pick up where you left off in the conversation (i.e., make a purchase or take another action).
To get started, simply type up a brief email to your leads and put in the necessary information about the product or service you offer. Then, copy and paste the link to your page in the email (make sure that your website is verified so that Google doesn’t flag your emails as spam). Finally, choose a sending schedule (i.e., when you’re going to send the email and how often you’re going to send it) and click on the “Send” button to launch the email.
Use The Blog To Grow Your Business
A blog can be an invaluable tool for your business. When someone is looking for information about your industry, they’ll usually turn to the web for help. Since blogs exist in an online community, they can also provide you with valuable insight into how people are responding to your product or service. To start, create a blog around your product or service and use it as a means of building your brand.