I get it. You’re an affiliate marketer. You probably clicked on this article because you’re struggling with the same problem I was when I first got started with Clickfunnels. You want to know how to get the most out of your platform, right?
But maybe you’re also hesitant to get too deep into the technical aspects of running an online business. You’ve got enough on your plate. You want to focus on what you can control. And that’s great! Because this article is all about showing you exactly what to do.
The Biggest Problem
When I first got started with Clickfunnels, the process of getting traffic and making sales was ridiculously easy. I would create a sales page with a squeeze page and call it a day. But as my income increased, so did my appetite. Now, I want to build a business I can scale and sustain. And to do that, I need to dive into the details.
The biggest problem I’ve encountered is that when you’re new to the platform, your conversion rate is way up. But then, about a month or two down the line, you start going through a dry spell. Your traffic drops, and your conversions dive. It can be extremely frustrating to be in that position because there’s seemingly no easy fix. Believe it or not, this is a very common problem. And it takes a lot of trial and error to figure out.
The Standard Process
If you’re new to the platform or in a hurry to make some money, the standard process is probably the best choice for you. This is the type of person that enjoys a fast-paced environment. Where you’re hopping from one engagement to the next, hustling to make a sale.
You create a sales page, set the pricing, and that’s it. There’s no mystery surrounding this process. And because there’s not a lot of customization, you know exactly what you’re going to get. Which is great if this is all you need.
The downside to this approach is that when your site starts to grow, your revenue also increases. Which can put a strain on your finances. Because you’re not leveraging all the power of the platform, you’re limited by what’s already here. Meaning, you can only grow as much as Clickfunnels allows you to.
Squeeze Page or Single-Product Blog Posts?
For those that prefer a less technical route, I’d recommend the squeeze page. A squeeze page is like a sales page on steroids. The biggest difference is that instead of promoting a single product, you’re promoting an offer. That offer can be anything from a simple affiliate sale to a free masterclass.
A squeeze page usually has three parts. An enticing headline, a short description of the offer, and then the call to action. The best part is that you can put in all the offers you want in one place. So if someone wants to buy a $1000 product, you can put up a special for that product but also up a special for an ebook on how to create a blog that earns $500 a month.
While this may be an easy and profitable way to make money, you run the risk of over-saturating the market with too many offers. Which can lead to you losing customers to competitors who don’t over-saturate their offers.
Scaling And Leveraging Your Affiliate Sales
If you’re looking to really scale and enjoy the benefits of affiliate marketing, the best option is to take a hybrid approach. Which means you can leverage your existing affiliate relationships to grow your business.
This is also the route I’d recommend for those in a hurry to make money. Because you already have an established network of affiliate marketers you can partner with, all you need to do is set up a sales funnel. Meaning, you can take advantage of all the eyeballs already on your affiliate pages by using them to promote your own products.
This is a scalable approach because you can always find more affiliates to partner with. And as your income increases, so does your capacity to scale. Because you can only earn so much from one source, you have to constantly find new ways to generate revenue.
Earning More With Less
One of the things I love about the hybrid model is that it allows you to scale without risking a huge financial investment. Meaning, you can start small and prove the market value of your product. Then, with cash in hand, you can ramp up your revenue through affiliate marketing.
As a business owner, this is the type of approach I’d recommend to you. Because instead of pouring large amounts of money into expensive ads, you can piggyback off the already established networks of other profitable businesses.
If you’d like to try this route, all you need are the following four elements: