In 2018, over 40% of U.S. consumers bought something online.
Whether you’re selling your products directly or through a third-party sales rep, the inbound approach to business encourages you to focus on engaging customers instead of pushing products. But how do you engage customers without a marketing budget ?
You can use several tactics to reach out to potential buyers, one of which is to invest in lead generation software like ClickFunnels.
What is ClickFunnels?
ClickFunnels is a marketing analytics tool that helps businesses like yours understand their marketing efforts and performance.
This comprehensive tool provides you with everything you need to analyze your web traffic, track your marketing ROI, and optimize your strategy in no time.
Not only that, but you can use the tool to connect with potential customers and bring them into your organization. How? By using a combination of marketing technology and email marketing, which we’ll discuss in more detail below.
Marketing Automation and Personal Branding
Marketing automation helps marketers manage the whole process of lead generation and nurturing campaigns from start to finish. It provides the capability to create complex automations that can handle complex tasks (e.g. sending targeted emails based on a customer’s behavior).
But even the most sophisticated marketing automation platform cannot replace the personal touch that comes from a marketer’s email interacting with that of a customer. This authenticity and engagement is critical to the success of a marketing campaign.
Why Email Marketing Works So Well With ClickFunnels
Email marketing is one of the most effective and inexpensive ways to reach your audience, as long as you have an email list. Why?
It’s extremely targeted. Not only do you have the ability to send email messages to specific segments of your audience, you can also use email marketing to grow and engage your audience. What’s more, since most people get at least a few emails daily, you’ll have the opportunity to keep in touch with your customers regularly.
You can also use email marketing to collect data on your audience’s behavior. With a bit of segmentation, you can determine how your emails perform and identify areas for improvement. This, in turn, allows you to refine your strategy and improve the effectiveness of your campaigns.
Content Marketing, Blogging, and More
In today’s digital world, content is everything. And when you have excellent content, the world is your oyster.
You can use several platforms and tactics to create, promote, and distribute content. While some entrepreneurs prefer to focus on one or two, you can use your resources and develop a comprehensive strategy. This would include the following:
- Creating original content on your blog or website
- Engaging and entertaining your audience with blogs and other online articles
- Increasing your web presence through social media platforms like Twitter and Facebook
- Attracting and engaging potential customers with video content (YouTube videos)
- Using content to develop lead magnets and other digital products that you can sell
With this comprehensive approach, you can create an excellent marketing plan that will not only bring in the income you need, but will also allow you to grow and develop as an entrepreneur.
Let’s get back to our original question: how to use ClickFunnels to generate leads and make sales.
To get started, you’ll first want to visit the ClickFunnels homepage and register for a free account. Once you’ve registered, you’ll see an email from ClickFunnels with link to set up a new landing page.
The first step is to enter the URL of your new landing page.
The next step is to customize the page with a couple of lines of copy.
Then, you’ll choose whether to allow anonymous or registered users.
Once you’ve set up your page, you can start creating offers and sales funnels. For each offer or funnel you create, you’ll add a corresponding landing page. You can also add a second landing page (for instance, if you have an upgraded version of an offer).
Create a Landing Page for Each Offer or Sales Funnel
For each offer or sales funnel you create, you’ll need to set up a corresponding landing page. You can also add a second landing page (for instance, if you have an upgraded version of an offer).
The only difference between the two is the opt-in form. When a person lands on the second landing page (for the offer), they’ll see an opt-in form versus the opt-out form found on the first landing page (for the initial offer).
Why does this matter? As we discussed above, content is everything in today’s digital world, and your landing page provides the necessary information for the user to take action (i.e., subscribe to your email list or buy your product). If you want to create the best possible experience for your visitors, you’ll want to incorporate all the important details on the first landing page (for the initial contact). After all, if someone clicks a link and then decides not to make the purchase, you’ll lose out on the opportunity to gain that customer as a lead.
Use the Funnel Copy Tool to Create Great Headlines
One of the things that makes ClickFunnels special is the Funnel Copy tool. This feature allows you to create compelling headlines for your landing pages, based on the name of your business, the offer you’re promoting, and the industry you’re in. (For example, if you’re a mortgage lender, you can create a compelling headline for a mortgage-related landing page).
The headline you create will appear both in the automated email campaigns and in the website’s search results (if someone performs a search and then clicks on one of the headlines). So, this is a double-edged sword. While you might want to be playful and inviting with your headlines, you also don’t want to overuse keywords or a too-catchy phrase. Your headline needs to be both arresting and informative.
The Cost-effective Way To Generate And Retain Customers
One of the biggest benefits of using email marketing instead of other methods of marketing is its cost-effectiveness. According to HubSpot Blogs, starting an email marketing campaign for a business with 1,000 monthly active users costs just $5 per month.
When compared to other marketing tools and tactics, including:
- Outbound marketing, which includes things like radio ads, TV spots, and billboards
- Inbound marketing, which consists of online marketing, social media, and content creation
- Pay-per-click (PPC) advertising, which is basically getting in front of people with your ad and asking them to click on your ad so you can generate revenue
So, if you can keep your email list and can use email marketing to generate leads, you’ll be able to build a business that can afford to grow and remain profitable.