Two of the most popular and successful sales platforms are Sumo and ClickFunnels. Each one aims to help businesses sell more online, and each one uses a very different approach to do so. With both platforms, you can create an online store, sell products, and grow your business all in one place. But which one is better? That depends on what you’re looking for. If you want to learn more, keep reading.

Features

With Sumo, you can create an online store in under a minute. Then, you can put products on sale, track orders, and follow up with customers with email campaigns or telephone calls. The platform also has an affiliate program, so you can earn a commission when a customer makes a purchase through your promoted links.

ClickFunnels gives you a more sophisticated way to quickly build a custom online store. With its unique “infusionsoft” approach, ClickFunnels allows you to put your store on the marketplace, promote your products, and follow up with customers with automated emails.

While both platforms have their perks, if you’re looking for something that can help you grow a business, ClickFunnels is the clear choice. Not only can you create an affiliate program with ClickFunnels, but you can also create email marketing campaigns and automated sales funnels to grow your business.

Interface

If you’ve ever used Shopify, you’ll feel right at home using Sumo. The platform has a very clean and simple interface that makes setting up and running an online store easy. You can use the hosted version or the platform’s free version and can even use the latter to build a minimal store. The entire point of Sumo is to make it easy for anyone to set up an online store. Even those without any technical knowledge can do so with little to no trouble. But if you’re looking for a more advanced experience, you can upgrade to the Pro version of the platform.

The interface of ClickFunnels is also quite easy to use. For the most part, you can click and drag to customize the platform’s pages to your liking. You don’t need any prior technical knowledge to use ClickFunnels. It’s a complete package that aims to make setting up a successful online store as easy as possible. While there’s not a huge amount of templates available for free, you can use the platform’s affiliate program to purchase a premium theme for your website. Alternatively, you can use the free version and change the template yourself.

Ease Of Use

As a business owner or marketer, you’ll regularly come across the question of whether to go with a free or premium version of a software or tool. Sumo’s and ClickFunnels’ interfaces lean toward the “premium” side of the spectrum, so if you’re already accustomed to paying for software or services, you’ll have an easier time using these platforms.

As for how to use each one, both platforms are very easy to get started with. All you need to do is register an account and begin placing products on sale. Then, you can start building your store with the free version of the platform. Finally, you can integrate your store with email marketing platforms, like MailChimp or HubSpot, to send out email campaigns or automate customer follow-ups.

If you’re looking for a no-fuss solution to build a business or brand, Sumo and ClickFunnels are great choices. But if you’re looking for something a little more complex, you can’t go wrong with Infusionsoft, which we’ll discuss in the next section.

Cost

If you have a limited budget, then Sumo and ClickFunnels are two of the most cost-effective solutions you can get. The free version of both platforms cover all the basics, allowing you to sell products and grow your business without paying a dime. Plus, you have access to all the features of the premium versions, which are also very affordable. If you’re looking for a way to grow a business or brand quickly without spending too much money, Sumo and ClickFunnels are perfect alternatives.

Support

Both platforms have great communities of users who are willing to help and engage with other users. If you’re looking for someone to handhold you through the setup process, you can find answers to your questions on the internet and via email. But once you’ve got your store up and running, you can’t really go wrong with either solution.

Forum help is also available for free through the platform’s chat feature. If you’re having trouble after you’ve installed the app or have questions about using it, the online resources available through Sumo and ClickFunnels are extensive.

Reporting

Both platforms have very in-depth reports that summarize important data about your businesses, including sales, growth, and traffic. These reports are available via email or in the dashboard of your online store. You can also access them through the Google Business Tools, which keep all your essential business information in one place.

If you’re looking for an overall score that gives you an idea of the strength of your business on the internet, Sumo and ClickFunnels both have metrics that can help you with that. The bottom line: Without a doubt, Sumo and ClickFunnels are two of the best solutions available for any business or brand who wants to sell products online. So, if you’re looking for a no-fuss way to build a business or brand, you can’t go wrong with either of these two platforms.