If you’re looking for validated opinions and research on product and website performance, you’ve come to the right place! In this article, we’ll cover the best surveys for marketers and executives to use in ClickFunnels.
The Funnel Success Survey:
One of the more popular and most comprehensive surveys is the Funnel Success Survey. This survey was developed by Kelton Lai and originally hosted by SurveyMonkey. Now, Swish Analytics maintains and administers the Funnel Success Survey. It’s a great tool for marketers looking for a bird’s eye view of their performance in comparison to others. For example, you could use this to benchmark your product, website, or marketing funnel’s performance against those of your competitors.
In addition to providing a bird’s eye view of your performance, this survey can also tell you what features and qualities your customers value the most in your product or service. By knowing this information, you can find ways to improve your product line and service to meet customer needs. What’s more is you can get a complete picture of how your customers are interacting with your product or service from the moment they decide to engage with it, all the way through to when they take action and then beyond. This kind of in-depth insight can help you develop and nurture meaningful relationships with your customers so that they keep coming back for more.
The Customer Experience Survey:
Another great survey to help you benchmark performance and gain valuable customer insights is the Customer Experience survey. This survey was also developed by Kelton Lai and originally hosted by SurveyMonkey. Like the Funnel Success Survey, it too is now maintained by Swish Analytics.
What makes the Customer Experience survey different is that it focuses on the customer experience rather than mere sales.
Ostensibly, the customer experience is everything that a customer feels, perceives, and thinks about when they interact with your product or service. It can be described as the sum of your company’s interactions with a customer, whether through a product or service encounter, or any other channel for customer interaction such as email, social media, or phone.
So, as a marketer, when considering which survey to use, you need to ask yourself, does it provide me with valuable and actionable information that will improve my product or service? Does it provide me with information that I can use to develop and nurture relationships with my customers? Does it provide me with information regarding pricing, marketing, and sales?
If you can answer “yes” to these questions, then the Customer Experience survey, along with the Funnel Success survey, are both worth considering.
As a marketer or business owner, you may find that having all the right data is critical to making informed decisions. This is where Marketing Charts come in.
Marketing Charts provides a 360-degree view of your product or service, and the opinions and feedback of your customers, ex-customers, and prospective customers. This unique insight can help you understand the scope of your marketing and sales efforts, as well as whether or not your investment in paid advertising is proving to be effective.
This research-based analysis includes all the necessary metrics such as purchase size, frequency, and demographics. In addition to providing objective metrics, Marketing Charts also asks questions to gain a clear understanding of customer opinions and preferences. For example, it might ask, “Which features of my product or service do you value the most?” or “What would you change about my product or service?”
If you’re looking to expand your knowledge and understand your customer base better, then Marketing Charts is a survey you should consider.
Pricing Analytics can help you get a bird’s eye view of your pricing structure and how it’s performing. It can determine which price points and promotions are resulting in high sales and income, and which are underperforming.
Additionally, you can use this tool to analyze the income generated by each price point and promotion to determine the most effective strategy for pricing and promotion.
Developed by Andy Crestodina, one of the cofounders of GetResponse, Pricing Analytics looks at six different factors that contribute to the success of your pricing strategy:
- High average order value (more than $500)
- Recurring sales (90+ days)
- Organic growth (20%+ increase)
- Conversion rate (percentage of people who bought an item from your list that you had promoted)
- Sale velocity (average number of days between a customer’s first and last purchase)
- Revenue per customer (how much you’re making on average based on their purchase behavior)
- The survey mentioned above, Customer Experience.
If you’re looking to understand the effectiveness of your pricing and promotion strategy, then this is the survey guide for you.
Now, we don’t always need to rely on research to understand our customers’ needs and desires. Sometimes, we can just look at the numbers! Sales Analytics provides an in-depth look at your sales performance, including deals, pipeline, leads, and activities.
This research tool tracks the progress of your sales team and their effectiveness in bringing in revenue. With the information provided by Sales Analytics, you can determine the strength of your sales team and the effectiveness of your strategy for revenue acquisition.
You can use this tool to track the success of your deals, leads, and marketing efforts, and determine how best to approach future business opportunities.
For example, you might discover that a majority of your revenue is coming from a few large deals. Perhaps, you’re using a dedicated salesperson or team member whose unique expertise is in marketing large projects or contracts to businesses that fit their target audience. In this case, it would make sense to focus your marketing and sales efforts on closing these large deals rather than seeking out smaller customers individually. In fact, you might consider using a tool like Marketing Charts to identify the niche, qualities, and opinions of your ideal client.
If you’re looking to discover the effectiveness of your sales strategy, then this is the report for you.
Branding is all about creating an identity for your company or organization that is unique to you and memorable. This identity can be represented through your logotype, colors, typeface, and messaging.
Having a brand is important. Research shows that consumers are more likely to remember brands, products, and businesses that they have familiarity with. Plus, familiarity breeds trust, and trust forms a solid bond with a customer that you can use to build a long-term, mutually beneficial relationship.
To discover the degree of recognition your customers have of your brand, you can use the Brand Awareness survey. This is a short survey that requires no more than a few minutes to complete.
Once you’ve taken the time to build a business, it’s critical to maintain it. This is where the Insurance Analytics tool comes in. It provides you with valuable insights into the health of your business and whether or not it’s currently structured to meet your needs. For instance, you could use this to determine whether or not you should raise prices, consider expanding into new markets, or otherwise alter your structure.
As a business owner or marketer, you must stay aware of what’s going on within your company. This tool allows you to keep track of your company’s finances, sales, and operations, no matter where you are.
Customer Relationship Management (CRM):
Now, not every business and every industry is suitable for every type of marketing and sales strategy, but this is especially true when it comes to online marketing and sales.
If you’re looking to grow your business, then you may want to consider using a customer relationship management (CRM) tool to help you keep track of your customers, leads, and prospects. The information contained within a CRM tool is often categorized into different fields, such as, contact information, marketing and sales activity, and interaction with the customer.
A CRM tool can help you identify which of your customers are likely to become your biggest fans and eventually, make purchases from you regularly. It can help you determine which ones you should be investing in, and which ones you should be ignoring. In some instances, a CRM tool can even suggest changes to your marketing strategy and offers recommendations regarding your future customer’s needs and wishes.