Hey, friends! How is your summer vacation going so far? I hope you all are having lots of fun!

There has been a lot of digital marketing happenings this year, with marketers shifting their focus to e-commerce, affiliate marketing, and building websites. We’ve got you covered on this front. In this article, we’ll teach you about the latest digital marketing trends and how you can get started with some powerful tools.

Trends To Keep An Eye On

The first thing you need to do to keep up with digital marketing trends is to understand what is happening now instead of relying on what happened in the past. The best tool for this is called the Ahannu Analytics Trend Predicator. With this, you can literally keep tabs on what is happening now in online marketing and align your strategy with what will resonate with your audience.

This year, marketers around the world have shifted their focus away from print media and towards digital and social media. As a marketer, this makes you rethink your strategies and how you can communicate with your audience. One of the biggest changes is that virtual reality and Augmented Reality are dominating the digital landscape as the number of smartphone users expands exponentially. With more people using mobile phones to access the internet, you have the ability to reach a larger audience than ever before. This presents opportunities for marketers to really test their strategies in new ways and see what resonates with their audience.

With all these changes, marketers are scrambling to find the best ways to approach their audience. To help you out, we’ve compiled a list of the top digital marketing trends for this year and what you should keep an eye out for.

1. Authentic Long-Form Content

Depending on what industry you’re in, you’ll most likely hear the word ‘long-form content’ mentioned often. For example, in the travel industry, you’ll see a lot of comparisons between hotels and Airbnb. People are more likely to read lengthy articles that provide valuable information. With the growing number of people using voice assistants such as Alexa and Google Home, you can test out different article lengths to see which one performs best.

In the interest of making your long-form content as useful as possible, you should always provide valuable and actionable information. To do this, you need to consider the best way to present the content. Do you need to use charts and graphs to make it more digestible? If so, you should probably shorten your longer-form content.

2. User-Generated Content (UGC)

Last year, we saw the ‘influencer’ become one of the most in-demand professions in digital marketing. These are individuals (usually famous figures in their industry) that gain credibility and authority by simply being trustworthy and authentic. You’ll notice that many big brands will go through a publicist to get an influencer to work with them. In the same way, customers can become influencers in their own right by demonstrating their expertise through blogging or creating videos etc.

Brands can use this user-generated content (UGC) to inform, engage or entertain their audience. For marketers, this presents an incredible opportunity to gain more insight into the mind of their customers. To do this, you can set up automated tools that will scrape the content that your users create and let you see what resonates with your audience.

3. Video Content Is On The Rise

In an age where everyone’s constantly looking for the best ways to engage with their audience, video content is enjoying a renaissance. Thanks to platforms like YouTube which gives creators the ability to publish and consume content at the same time. This, in turn, has led to an explosion in popularity for video content. According to HubSpot Blogs, roughly 80% of web traffic is now driven by video content.

With the increase in video content comes an increase in consumer expectations. People are more aware of the value that video content offers and are more likely to have an opinion on whether something is good or bad depending on the content type. In the same way, you should use video content to educate your audience about your product or service.

Thanks to platforms like YouTube giving creators the ability to build and grow their audience in a matter of weeks. This trend is only going to continue to grow as creators can now earn a living just through content creation.

4. Personal Branding Is Key

If you’ve been around for long enough, you’ll remember the days when a brand would have one identity and everyone knew who they were. Thanks to technology, the world has changed, with each person now having their own personal brand which can be used to communicate with customers. The best marketers understand this and are using it to their advantage by customising their personal brands for different industries and customers. This, in turn, helps build credibility and trust with customers.

Creating a personal brand doesn’t have to be super complex. It just takes some time to think of things that you’re passionate about, connect them with your target audience, and then find ways to communicate these ideas and qualities through your content.

5. Influencer-Marketing Is On The Rise

Last year, we saw the ‘influencer’ become one of the most in-demand professions in digital marketing. These are individuals (usually famous figures in their industry) that gain credibility and authority by simply being trustworthy and authentic. You’ll notice that many big brands will go through a publicist to get an influencer to work with them. In the same way, customers can become influencers in their own right by demonstrating their expertise through blogging or creating videos etc.

Brands can use this user-generated content (UGC) to inform, engage or entertain their audience. For marketers, this presents an incredible opportunity to gain more insight into the mind of their customers. To do this, you can set up automated tools that will scrape the content that your users create and let you see what resonates with your audience.

What Should You Watch Out For?

With all these changes, marketers are scrambling to find the best ways to approach their audience. To help you out, we’ve compiled a list of the top digital marketing trends for this year and what you should keep an eye out for.

If you want to keep up with the rapidly changing world of digital marketing, you need to be aware of all these trends. To do this, simply head over to Ahannu Analytics and enter your email address to get the insights of the moment.