If you’re looking for a free product comparison tool that can help you choose the right one for your needs, you’ve come to the right place. Here we’re going to run down the various features of two of the biggest players in the industry: Swipe Pages and Clickfunnels.

The Basics

Both products are equally powered by Squarespace, which is a popular content management system that enables anyone to create a website quickly and easily. This makes them simple and straightforward to use, even if you have no technical background. Once you’ve gotten your website up and running, the next step is to add content to it. For that you need to use either one of the two tools.

Swipe Pages is a free tool that enables anyone to create elegant looking e-commerce stores quickly and easily, without the need to write a single line of code. It is, therefore, perfect for anyone who wants to launch an online store but lacks the technical know-how.

Clickfunnels is, in contrast, is a robust tool that enables marketers to build and grow their own online stores, completely from scratch, with the minimal amount of effort. Along with providing you with all the code necessary to build your store, they also give you access to a professional marketing team who can assist you with everything from optimizing your store for SEO to building a buyer’s email list.

Features

Let’s now take a look at some of the key features of both tools, as well as how they compare.

Installing & Using Swipe Pages

Installing and using Swipe Pages is incredibly straightforward. As we mentioned above, it is powered by the highly compatible and widely used Content Management System, Squarespace, so you won’t have any trouble getting setup. After you download the tool, you’ll see a big, green button that will allow you to create your first website within minutes.

To create a virtual store, navigate to the homepage and click on the big, green Get Started button.

On the next page, you’ll be asked to pick a domain name for your new site. As we mentioned above, Squarespace is a widely used content management system, which means there are tons of options for domains. Make sure to purchase the cheapest one that is available. Also, make sure that you don’t pick a.com domain, because once you do, you can’t have a.net or a.org domain later on. Once you’ve picked a suitable domain name, click on Create Website.

On the next page, you’ll see a brief tutorial on how to build a website from the ground up. After you’ve completed the tutorial, you’ll be presented with a series of questions. For each question, you’ll have multiple choices, and once you’ve answered all of them, click on Next.

The final page will ask you to decide between a free or a premium account. The premium account comes with more features, like SEO, email marketing, and advanced analytics, but if you’re just getting started, the free account is more than enough. For the sake of this review, we’re going to go with the premium option.

Using Clickfunnels

Similarly, using Clickfunnels is extremely straightforward. While you can use the tool with a free account to build limited websites, for the sake of this review we’re going to use their Pro plan, which costs $14.95 per month.

To get started with Clickfunnels, visit their homepage and click on the big green Get Started button.

On the next page, you’ll see a brief tutorial on how to use their platform. After you’ve completed the tutorial, you’ll be presented with a series of questions. For each question, you’ll have multiple choices, and once you’ve answered all of them, click on Next.

On the next page, you’ll see a big green button that will take you to the dashboard. From here, you can perform all the typical functions of a website administrator, like updating the site’s content or design, deleting bad links, or checking the email of a new subscriber.

To build a site using the tool, click on Website or Blog in the sidebar. Once the template is displayed, click on the big green Get Started button.

On the next page, you’ll see a brief tutorial on how to build a basic site. After you’ve completed the tutorial, you’ll be presented with a series of questions. For each question, you’ll have multiple choices, and once you’ve answered all of them, click on Next.

A basic site, as mentioned above, is simply an e-commerce store with a few products and some content.

To build a more comprehensive site, click on SEO in the sidebar. Once the template is displayed, click on the big green Get Started button.

On the next page, you’ll see a brief tutorial on how to perform SEO on your site. After you’ve completed the tutorial, you’ll be presented with a series of questions. For each question, you’ll have multiple choices, and once you’ve answered all of them, click on Next.

Once you’ve finished the setup process, you’ll be taken to a landing page, where you can login or create a user account if you’re using the free version.

The Pros & The Cons

Let’s now take a look at the pros and the cons of both tools.

Pro’s For Swipe Pages

There are several advantages to using Swipe Pages. For one, as we mentioned above, the tool is powered by Squarespace, so you won’t have to worry about hosting or updating the website yourself. In addition, Squarespace offers 24/7 support, which is great if you need help during usual business hours.

Another advantage of using Swipe Pages is that you can create virtually any kind of website you want, regardless of whether you are professional or a hobbyist. Finally, and probably the biggest pro of all, is that the tool is completely free.

On the other hand, a con of using Swipe Pages is that the tool is quite limited when it comes to customization. In other words, you can’t easily add extra features to your website once it’s up and running. For example, you can’t upload and manage your own logos or background images using the tool. This may be sufficient for a personal blog or small business website, but if you’re looking for something more advanced, you may need to consider another tool.

Pro’s For Clickfunnels

There are several advantages to using Clickfunnels. For one, it is a reputable company with an A+ rating from an independent agency, meaning it is a trustworthy business that follows high ethical standards. Also, similar to Swipe Pages, Clickfunnels is a highly compatible tool with Squarespace, which enables you to build a website quickly and easily.

Another advantage of using Clickfunnels is that the tool offers a bounty of features, which can be quite useful for someone who is completely new to web design or someone who wants to build an advanced site. For instance, you can use the tool to create SEO-optimized websites with integrated payment systems and security, as well as cross-device email marketing campaigns, complete with landing pages and follow-ups.

A con of using Clickfunnels is that the tool is rather expensive, especially if you’re a small business owner who is just getting started. Also, it is a commercial product, and in case you’re wondering, the company makes a decent amount of money off their product, which is probably why they continue to update and improve it.

Which One Should You Go For?

It depends on what you’re looking for. If you’re a small business owner who is just getting started, it may not be the best idea to invest in an expensive tool that you don’t need right now, especially since you can’t guarantee that you’ll be around to support it in the future. If, however, you’re looking for an e-commerce tool that can help you build a professional-looking store quickly and easily, then Swipe Pages is the way to go.