This week we’re going to teach you the best way to integrate Facebook’s new Pixel plug-in with Clickfunnels.
If you’re new to marketing or digital marketing, Facebook Pixels are a great resource to have in your toolbox. Essentially, a Pixel is a tiny snippet of code that’s integrated into a website. When a potential customer clicks on one of the product or service images on your site, they’ll be redirected to Facebook’s servers where they can make a purchase or take an action.
What’s great about Pixels is that they take the hassle out of tracking conversions. Instead of having to track users who come from social media platforms like Facebook and Twitter, you can simply look at your site’s analytics and see the conversions.
Facebook Pixels are quite different from the conventional pixels that power online ads or ad spots in a traditional newspaper. Traditional pixels are like billboards in the digital landscape. When a potential customer sees an ad or product banner, they’re usually brought to a web page where they can make a purchase. But with a Facebook Pixel, you’re not only presenting a banner or an ad but you’re also taking them to a landing page where they can click an offer and make a purchase. This could be the best of both worlds!
So how can you integrate Facebook Pixels with your website? Let’s have a look.
First off, head over to Facebook’s website to get started. You’ll need to create a new project and then click on the Get Started button.
Once you’re on the Get Started page, you’ll see that Facebook provides you with everything you need to get started including a quick tutorial on how to integrate Pixels on your site. Follow the steps in the tutorial and you’ll be able to add a pixel to your site in a matter of minutes. Just make sure that you keep the Facebook Pixel on the Contact page of your site as this is what you’ll be presented with once you’ve added the pixel.
The Best Way to Integrate Facebook Pixel and Clickfunnels
So you’ve got a Facebook Pixel on your site and you want to use Clickfunnels to grow your business. How can you integrate Facebook Pixels with Clickfunnels?
Well, to do this, you’ll need to create a funnel. Once you’ve done that, you can add the Facebook Pixel to the end of the funnel. What this means is that when someone clicks on a product or service mentioned on your site, they’ll be taken to a different landing page where they can make a purchase.
Facebook will then pass your pixel information along to Clickfunnels, which will put a cookie on their behalf allowing you to track conversions. This is the best way to integrate Facebook Pixels and Clickfunnels because it means you can easily follow the path a customer took to get to your site and make a purchase. You can also use the cookie to track the value of a customer’s engagement with your content.
Why Should You Integrate Facebook Pixels with Your Site?
The main reason to integrate Facebook Pixels into your site is to get more customers. Facebook Pixels allow you to track the effectiveness of your marketing efforts in terms of getting people to take an action. Seeing as this is Facebook’s business, they have plenty of data to back up the success of their products and services. If you want to grow your business, you should definitely consider integrating Facebook Pixels into your site.
If you don’t want to integrate your Facebook pixel into your site, you can also use a service like Segment to create custom audiences based on your email marketing or social media strategies. With these audiences, you can target those who’ve visited your site or blog and have an interest in your products or services. You can then run email campaigns to inspire action in terms of buying your products or taking up a service. You can’t directly track conversions with these audiences, but you can use tools like Google Analytics to get a sense of how effective your campaigns are.