If you’re new to marketing or aspire to become an expert, you may be wondering how you should be using social media to promote your business. Now might be a good time to figure it out. In this article, you’ll learn about four ways you can integrate Teachable into the Clickfunnels platform to boost your marketing efforts on social media.
1. Create an e-learning mini-course
One of the easiest ways to attract potential customers to your product or service is by creating an e-learning mini-course. An e-learning mini-course is simply a platform that allows you to create online learning experiences for individuals to access and absorb as they please. Most importantly, you can give them the flexibility to learn at their own pace.
The great thing about this approach to marketing is that you can use a variety of platforms to create your e-learning mini-course. You can use tools like Teachable to build and host your course, or you can use WordPress to build a blog around your course content. You could even use your phone as a webcam to record your live lectures and make them accessible to anyone anywhere at any time. The sky is the limit!
Your e-learning mini-course doesn’t have to be limited to text-based learning experiences. You can use interactive tools like Quizlet to create a fun, engaging learning environment that draws in potential customers and keeps them engaged.
2. Use case studies and examples to explain your product
Product demo videos can be quite the potent weapon in your marketing arsenal. The beauty of a product demo video is that it gives you the opportunity to showcase your product in the most creative and engaging way possible. You can use a tool like Screenflow to record yourself interacting with the product, showing off its features and functionality.
While ScreeFlow is a great option for consumers, demonstrating how your product or service works in real life can be difficult. Case studies and example videos for products and services that you’re selling can be a creative and effective solution to this problem. An example video for a product that you’re promoting can be quite simple; you might simply want to take a quick walk through how to use the product. But the key is in the storytelling behind these videos. You could explain how a product or service helps a customer solve a problem.
For a business that’s been in operation for a while, you might want to go a step further and create videos to showcase how your product or service has evolved over time. Think of those infomercials that show old advertisements followed by short explainer videos of how the products or services work now.
3. Build a community
If your business is dedicated to serving the needs of marketers, you may be wondering how you can promote your business effectively on social media. Building a community of engaged followers on social media is a great way to promote your business.
You can start by simply using the #yourbizname and #yourproductname on Twitter. Doing this allows you to connect with other businesses that are relevant to your niche and also creates a space for you to engage with followers. You can also take a look at the influencers in your niche to see who is leading the way and emulate their techniques. You can also look to see what platforms these influencers are using and study their engagement rates and growth.
4. Use hashtags as you tweet
As we mentioned above, the key to being effective on Twitter is to engage with your audience by using the #yourbizname and #yourproductname in your tweets. But there’s more than one way to do this. You can also include these hashtags in your status updates on other services like Instagram and LinkedIn. And don’t forget about the keywords in your content. You wouldn’t want your content to show up in search results for a phrase like “best hair extensions”, so having the right content on the right platforms can increase your reach to those searching for products like yours.
The four steps to effective Twitter marketing
To follow these four guidelines for effective Twitter marketing, simply repeat the steps below:
- Follow relevant accounts
- Engage with your audience
- Use the right media tools
- Measure your results
Once you’ve done that, you’re ready to start seeing results. You can measure your success by looking at your account’s engagement rate, and the amount of people who have downloaded your app or signed up for your email list. And don’t forget; Twitter is a search engine, so the more you put in, the more you’ll see in return.