When you’re first starting a business, every option is available to you – from the most basic product or service to the most sophisticated marketing strategy. As you grow, you’ll discover that some industries are more mature than others and some ways of doing business improve with age while others become outdated – just like the tools you use to grow your business.
Why the Evolution to Agile Marketing?
In the last 20 years, we’ve seen a huge shift from traditional advertising to something referred to as “agile marketing.” Traditional advertising is when a company spends a lot of money on paid ads in a magazine or on billboards around a city – things that can be easily measured. Agile marketing is when a company spends their money in more creative ways – like paying bloggers to create content about their products, or paying for local events, such as an open mic night at a pub or café – since these are usually less measurable.
What this means is that you can’t put a price on creativity or a good idea. In an agile marketing world, you have to be ready to iterate and improve constantly – something that can be difficult to do if you’re locked into a contract with a publisher.
The Need for Continuous Improvement
In a world where content is constantly changing, evolving, and becoming obsolete, it’s important to be able to measure the effectiveness of your marketing efforts and determine what’s worked and what needs to be changed. If you’ve ever worked in a sales capacity, you’ll know that there are certain metrics that can help you determine whether or not a certain marketing strategy has performed as expected – like the number of calls to action submitted by visitors, the size of your mailing list, and the amount of enquiries your website receives. However, these numbers can vary from month to month depending on various factors, like the season or a special offer that you ran in the last month – which means you can’t truly rely on them to determine the overall success of your marketing efforts.
A more accurate measurement of the effectiveness of your marketing efforts is to look at the analytics of your website – like Google Analytics. With this tool, you can segment your traffic and see which types of content (e.g., blog posts, videos, etc.) attract the most interest and support your product or service. You can use this to find your next big thing in clickfunnels!
Product + Marketing Mix = SUCCESS
From a marketing perspective, you might argue that a successful product launches with minimal marketing – like the $11.02 Bitesize email marketing tool, which allows you to send out small emails to targeted audiences based on their interests. At a glance, this might not seem like a winning formula, but it is – as long as you’ve chosen a product that is genuinely useful and of good quality.
When you choose this product, you’re essentially opting out of the traditional approach to marketing, in which you’d pay large sums of money for expensive TV adverts, pay-per-click ads, and huge email lists in order to communicate with a large number of people. With smaller, more focused marketing efforts, you can communicate with more people – and potentially turn them into customers – which can result in increased sales and a better ROI. When you work with a small business that chooses to use this tool, you can help them to grow their business by showing them how to use social media and their website to build interest in their product, and then how to use email marketing to convert that interest into action – like buying the product or signing up for a trial version of the software.
Choosing the Right Platform
In choosing a software platform for your business, you’re making a massive decision and it’s worth thinking about what is important to you. Do you need something that is fully featured and has a lot of functions or will you settle for something that is basic and easy to use?
If you’re looking for a quick and easy way to get started, consider using WordPress – a free blogging platform that is supported by big companies, like Google and Apple, as well as countless small businesses across the world – or even the free Google Analytics tool to track the overall performance of your website.
However, if you’re looking for a fully featured platform with lots of options, consider looking into the Adobe Suite – specifically, the marketing platform called Avada, which is a cross-platform tool that allows you to create and manage digital marketing material, like landing pages, email marketing campaigns, and more.
Make Sure You Consider The Long Haul
When you’re choosing a marketing platform, you need to consider what is important to you and weigh this against what you need in order to successfully grow your business. Do you need something that is easy to use? Or will you settle for something that is basic and functional?
The long term success of your business will depend on you choosing the right tool for the job, investing in quality training, and staying informed of the latest trends and technologies that can benefit your business – both now and in the future.