Nowadays, creating a quality website is something that pretty much anyone can do. With the right tools, it’s a fairly straightforward process that doesn’t require previous website design experience. There are many different tools out there that can be used to build a website, but not all of them are created equal. One of the most popular content management systems is WordPress, which, aside from being a fantastic CMS (content management system), also happens to be extremely versatile and easy to use.

No matter what type of business you’re operating (i.e. restaurant, clothing brand, eCommerce store, etc.), there is an incredibly efficient and user-friendly CMS out there that can be used to build your website.

Why Should One Choose WordPress For A Website?

The short answer is that it’s incredibly easy to use, which makes it much easier for beginners to get started than other CMSs such as Joomla or Drupal. The long answer involves looking at the bigger picture. Why should you choose WordPress for your next website project? Here are just a few of the reasons:

Fully Customizable

One of the things that makes WordPress so special is that it’s completely customizable. No matter what type of business you’re operating, there is a WordPress theme that can be used to create a website that looks exactly like your Instagram page. The thing is, you don’t need to know html or have any web design experience to make this happen. You just need to know what you want and how you want it to look.

Cross-Platform

WordPress is available for almost every type of computer and mobile device. This means that someone, somewhere, has already created an account and is logged into WordPress on the device you’re currently using to read this article. This not only makes it much easier to publish content (which is a major plus if you’re running a blog), but it also means that your website can be accessed from any device.

Robust Backend

The thing about WordPress is that it’s almost constantly updated and enhanced by a team of skilled programmers and designers who are focused on making it the best possible CMS. What this means for you as a website owner is that if there is already a feature or feature request that you’re not aware of, then there is a good chance that it already exists and can be activated with a few clicks. The robust backend of WordPress makes it a safe choice for those seeking to build their website and not have to worry about security issues too much.

Community-Built

WordPress was originally started as a simple blogging platform, but it quickly grew in popularity and began incorporating more and more features into its software. This is largely thanks to the fact that it was built on open source technology and as such can be freely modified and enhanced by anyone with the know-how. From a security standpoint, the open source nature of WordPress makes it significantly more difficult for hackers to infiltrate and corrupt the database. This is something that you need to keep in mind whenever you use a free or discounted version of WordPress.

Free

Another important factor to consider whenever you’re choosing a free or paid version of WordPress is the number of features that are included. When it comes to choosing a CMS, you always want to look for something that comes with as many features as possible so that you don’t have to spend additional money on premium themes or plugins. Fortunately, WordPress comes with a pretty robust set of features, including a content organizer (i.e. Wunderlist), a FAQ (frequently asked questions) section, a newsletter subscription form, and more.

Powerful

Speaking of premium themes and plugins, using them (the right ones, of course) can actually make your WordPress website look and operate much more like a pro-level website. Not only that, but you have the option of choosing from a variety of powerful and feature-rich themes and plugins that can be accessed via an online marketplace.

What About Performance?

Every website is different and will have different performance requirements. But one area where WordPress truly shines is in terms of loading time. Thanks to its “content first” publishing approach, most WordPress websites will load faster than most other CMSs. This is because WordPress loads only the content that is necessary to display the website and hides any unnecessary elements on the page. Most other CMSs, on the other hand, load up all of the elements (headers, footers, sidebars, images, etc.) simultaneously which can make the page significantly heavier. WordPress is also extremely fast when it comes to SEO (search engine optimization), which helps to generate more organic traffic and, ultimately, leads to higher search rankings.

Efficiency

When it comes to creating and operating a website, there are many different factors to consider. From choosing the right platform to the type of content you want to publish, everything is wrapped up in one big question: How much efficiency do you want to have in terms of time and money? When it comes to building a website with WordPress, the time and cost efficiency is extremely high compared to other options. For those seeking to build a basic website with WordPress, there is a wide array of free template options that can be found online and then customized with a little bit of html knowledge.

Final Takeaway

WordPress undoubtedly has its perks, but they don’t come without a cost. One of the primary costs is the amount of time that it takes to learn the software and figure out how to make it work for you. Regardless of whether you end up choosing this platform or not, you should at least know the facts about it.