You’ve probably heard of ClickFunnels. If you haven’t, it’s probably time you should have.

What is ClickFunnels?

It’s a software platform that helps businesses grow and succeed online. The tool allows users to build landing pages, collect emails, and sell a product or service within minutes.

ClickFunnels recently surpassed one million customers, proving the usefulness of their platform for businesses of all sizes.

If you’re interested in creating a product or service and want to know how to get started, this article will teach you everything you need to know about creating a product in ClickFunnels.

The Difference Between a Product and a Service

The line between a product and a service can be a bit blurry, but there are clear differences. A product is something that you can physically interact with and consume. A service is something that you use or need help with.

For example, you can buy a bed sheet for $9.99, or you can have the same bed sheet made by a professional tailor for $19.99. The $9.99 bed sheet is a product, while the tailor-made sheet is a service.

As another example, you can purchase an individual meal at a fast food restaurant for $5.49, or you can have the meal cooked by a professional chef for $12.99. The individual meal is a product, while the chef-made meal is a service.

You can think of a service as a mini-product, since it has a beginning and an end. A service is typically used for something that you can purchase and then use repeatedly, like a meal or a bed sheet. A service is not something that you own, like a car or a house, and it does not provide value in and of itself.

Registering A Product

Before you can sell a product or service on your site, you have to register the trademark for the product in the United States. You can do this with the help of a trademark attorney, who can guide you through the entire process for $350 to $500. You’ll need to pay for this service, so make sure you have the funds available before you begin the process.

Once you’ve completed the registration, you can begin selling the product. You’ll need to create a product page for each item you want to sell, and you’ll have to set the price. You can then choose to sell the product yourself or work with a manufacturer or wholesaler to get the product to market.

Setting Up A Shipping/Handling Policy

Sellers who want to take advantage of Amazon’s FBA (Fulfilled by Amazon) program must have a shipping policy in place. Amazon’s FBA program allows businesses to essentially sell their product on Amazon and have the company handle all the shipping. This saves you time and money, since you won’t need to worry about shipping at all. The downside is that you’ll need to work with an FBA vendor to get the program started.

ClickFunnels makes it easy to set up a shipping policy. When you create a new product in the software, you’ll see a box labeled Shipping & Handling. Here you can choose whether or not to have the product shipped for you or if you want to handle all the shipping yourself. If you have a storefront on Amazon, you can take advantage of the FBA program and have the product shipped to you for a small fee.

Deciding whether or not to ship a product yourself is up to you. You can save yourself money by doing so, but you’ll have to make sure that the item is packed well and arrives in good condition. You can learn a lot from observing how other businesses operate in this area.

Setting up a shipping policy can also help you determine how much you should charge for shipping. If you opt to have the product shipped to you, you’ll need to add a shipping fee to the product price. If you decide to handle the shipping yourself, you can cut the shipping cost in half.

Creating A Product That People Want

Creating a product that people want is a lot easier said than done, but it’s all about following a series of steps to get the right combination of product, price, and promotion. The first step is to define the purpose of the product.

Why did you create this product? What problem does it solve? For instance, if you’re making a mattress topper, your goal might be to provide the best possible sleeping experience for those who need one. You can then create a product that meets that need with the help of a software tool like ClickFunnels.

The next step is to brainstorm ideas for the product. You can do this by thinking about the problem you’re solving, as well as about the needs of your target audience. What might they want or need?

Now that you have an idea of the purpose of the product and have some thoughts on what it might entail, you can begin to put those thoughts into actual product.

Choosing A Name For Your Product

The hardest part of creating a product is choosing a name. There are so many products in the world, and you want yours to be recognizable. One way to do this is to find a name that is already being used by another business and then request permission to use it. This may require some legal work if the business you’re borrowing from wants to keep their brand alive.

If you decide to register your product with the federal government, you’ll need to choose a name that is not already registered, or at least determine that you will not be using the name for profit. If you use a name that is already registered, you can still use it, as long as it is not being used by another business in the same line of work. This is a gray area, and you should speak to an attorney before you start testing the waters in this area.

Choosing A Brand For Your Product

A brand is a symbol or design that identifies a product as belonging to a specific company or organization. For instance, when you think of Nike, you might also think of a specific type of shoe, which is produced by a company called Nike. When you see the Nike logo on a shoe, you know it is authentic Nike product, even if the shoes are not.

Like many other products on the market, your brand should be catchy and easy to remember. When someone hears the name or sees the brand, they should automatically think of your product. If your product is related to a sport or an activity, use the name of that sport or activity in your brand. For instance, if you’re creating a skincare product for basketball players, use the name “basketball” in your brand. If you use a logotype, or a logo that consists of a single letter or two letters, try for a combination of uppercase and lowercase letters to make it easy for people to understand.

Creating A Product Flow

Once you’ve named your product and determined its purpose, you can begin to lay out the steps to actually get the product created. To do this, you’ll need to create a flowchart (like the one below). Start by drawing a line from the problem you’re solving (Why did you create this product?) to the intended audience (Those suffering from sleep apnea).

The next step is to determine the materials you’ll need to create the product. In our example, we’ll need a mattress topper, a pillow, a bed sheet, and a duvet. You can also include other related items, like a pillowcase.

Once you have all the materials, it’s time to start creating. Begin by using an online tool, like DocuSign, to create the business document you’ll need to start your product business. You can find templates for basic business documents at tinyurl.com/business-documents. For example, click here to download a business plan template. Make sure to download the most recent version of the document, since you’ll be updating it as you go along.