It’s a common question: How do I use ClickFunnels without path. Or in other words, can I set it up so that my sales come from a variety of sources (PPC, AdWords, affiliate marketing, and more)?
The answer is a resounding, “Yes, you can!” With a little bit of planning and strategizing, you can achieve this goal. And as a result, your revenue will increase. The trick is to not only get the software but to actually USE it. That’s what this guide is designed to help you with.
Why Should You Avoid Path?
Path is an online marketing automation platform designed for digital marketers. One of its biggest selling points is that it offers lots of choices for monetization. That is, you can use it to sell affiliate products, display ads, and offer a membership program (like ClickFunnels).
To put it simply, you can’t use just one channel to make money online. A digital marketer’s success depends on gaining and maintaining trust with his/her audience. This means constantly monitoring and tweaking the messages you send to your audience based on what they respond to (and, importantly, what they DON’T respond to).
When you choose to use multiple channels, you’re playing with fire. Marketers must constantly be thinking about how to maximize his/her performance in each channel. Otherwise, the success of the campaign will be questionable. To give you an idea of what I mean, here’s an example of a typical campaign using Path.
- Campaign Title: Create a winning affiliate marketing strategy with these 7 steps
- Channel: Blog
- Content: How to Create a Winning Affiliate Marketing Strategy
- Target: Women aged 18-29 who live in the United States
- Monetization: Affiliate marketing
- Click to launch
As you can see, this particular campaign was launched in January 2019 and already has over 200 conversions. That’s not bad for a few months’ work (for more on the metrics, take a look at the campaign report).
Now, if you were to look into the details of this report, you’d see that the campaign itself is pretty standard. Nothing too exciting. The reason why it’s performing so well is that the marketer behind it took the time to optimize it. There are seven steps to creating a winning affiliate marketing strategy, and this campaign incorporated all of them. More importantly, the marketer made sure that every part of this strategy worked together harmoniously. This is critical if you want to achieve success. (You can find the full seven-step strategy over on the Path website. I’ll give you a quick glimpse into how it works.)
- Step one: Identify your target audience
- Step two: Define your marketing goals and objectives
- Step three: Decide on the type of content you’ll create
- Step four: Choose a platform (like WordPress) and create your blog
- Step five: Design your blog based on usability and readability
- Step six: Select the right affiliate partners
- Step seven: Measure and analyze the results of your efforts
The important takeaway from this is that if you don’t have the time to thoroughly test and optimize a campaign using Path, you shouldn’t waste your time and money trying. The simple truth is you can’t depend on a single source of income to support your family. If you’re looking for fast money, you’re going to be disappointed. At least, that’s what I tell myself every time I see a lucrative marketing opportunity arise.
How Do You Use ClickFunnels Without Path?
If you’re determined to use ClickFunnels without path, you have two options. You can either set it up manually or you can use a third-party tool to orchestrate the process for you. Let’s discuss each one separately.
If you manually set up your ClickFunnels account, you need to fill out a simple form on the website. After that, you’ll be asked to create a new funnel (for free). Once you do, you can begin using the tool. You’ll need to add a new web page to your site and add a few lines of code (like the unsubscribe link and unique tracking ID) to track individual user’s activities (as discussed previously, you can’t depend on a single source of income for your family’s financial security).
The upside to this is that it’s the most basic method and, as a result, the most accessible option. You can get up and running quickly and inexpensively. The downside is that it’s labor intensive. You’ll need to constantly monitor your funnel’s performance and make sure that it’s adding the right value to your bottom line. That means analyzing web traffic, defining key performance indicators, and, most importantly, tweaking messaging and offers to improve conversion (and, conversely, decreasing churn).
If you’re looking to avoid manual labor, you can invest in a third-party tool to automate the process. Instead of setting up your account manually, you can bring in revenue-generating content to your site with little to no effort on your part. There’s a wide variety of these tools to choose from and they can get the job done quickly and efficiently. The downside is that, usually, they’re designed for large enterprises and don’t offer the same level of customization as you’d get with a manual setup.
Which One Should You Choose?
As a general rule of thumb, if you’re looking for a single-source solution to your income, go with the manual setup. This is because, usually, these tools are designed to automate repetitive tasks (like generating leads for you) so that you can have freedom of movement elsewhere. If you’re looking for a tool to effortlessly churn out compelling material for your blog or website, go with the third-party option. When it comes to which one to choose, that’s all you need to know.
In conclusion, using ClickFunnels without path is definitely feasible. With a little bit of legwork, you can achieve success. Just make sure that you’ve evaluated all the tools available and choose the one that best suits your needs.