In the world of business and marketing, there are many terms that are thrown around that don’t mean what you think they mean.

Words like ‘customer’, ‘retainer’, ‘brand’, and ‘marketing’ are just a few examples of terms that are used that might not mean what you think they mean.

Even ‘email marketing’ can be overloaded with jargon.

So what exactly does ‘email marketing’ mean when you are setting up a marketing automation program?

In order to make sense of all these terms, it is important to know how they are used, and what they mean specifically.

In this article, we will discuss how to use HTML in ClickFunnels, including which version of HTML to use and why.

What Is HTML For?

If you are reading this, then you are either already creating websites with ClickFunnels, or you are about to do so.

When someone mentions ‘HTML’, your mind probably jumps to ‘HyperText Mark-up Language’, also known as HTML5.

HTML stands for HyperText Mark-up Language, and it was first created in 1991 for the World Wide Web.

HTML has several tags that website owners can use to format their content. For example, if you want to display a heading on a page, you would use a



HTML also has tags that can be used to style elements on a page. You could add a border to a heading or paragraph just by adding the right tags.

If you are curious, you can learn more about HTML here.


If you are already familiar with HTML and you are building a new site using ClickFunnels, you might wonder whether to use HTML or HTML5.

The short answer is: It depends on what you want to do.

If you are looking to build a clean, simple site, then go with HTML.

On the other hand, if you are looking to add more interactivity or styling options to your site, then go with HTML5.

The Different Versions Of HTML

There are three different versions of HTML:

  • HTML 4
  • HTML 5
  • HTML 6

Each version is progressively more advanced than the last.

If your website is built using HTML 4, you will be able to view and edit it in any web browser, but you won’t get all the new formatting options that HTML 5 and HTML 6 offer.

Why Should You Use HTML In Your Website?

There are several reasons why you should use HTML in your website, but the most important one is that it is a W3C standard and it is easy to implement.

The W3C, or World Wide Web Consortium, is an organization that sets standards for the World Wide Web. When a developer creates a website using these standards, all browsers – including Internet Explorer, Google Chrome, and Firefox – will display the website the same way.

If you are curious about which version of HTML is appropriate for your website, check out this helpful guide by W3C.

Which Version Of HTML Should You Use?

The answer to this question is quite complex, because there is no ‘one-size-fits-all’ approach when it comes to using HTML in your website.

The main issue is that you need to understand what your needs are and what you want to achieve – as a website owner – with your website.

If your main goal is to simply display a few lines of text and some images (with maybe a link here and there), go with HTML 4.

If your purpose is to add more interactivity and functionality to your site, use HTML 5.

You can also use the newest version of HTML, which is HTML 6, if you want to take full advantage of all the new features and benefits that it has to offer.

Final Takeaway

If you are looking for a quick way to get your website up and running, without having to learn a new language or resort to web designers, you should consider using ClickFunnels.

While there are many excellent content marketing platforms out there, such as Wix, SquareSpace, and Shopify, ClickFunnels offers one of the easiest to use interfaces when it comes down to setting up a marketing automation program – if that is your primary purpose for building the site in the first place.

When it comes to using HTML in your site, make sure to use the right tags and style sheets to give your content the best appearance and readability.